A session in the DevNet Zone at Cisco Live, Berlin. Learn what use cases are good fits for Tropo, how you can make money with Tropo, discover how to get support from Tropo, and see how some real businesses are making or saving money using Tropo.

2. Adam Kalsey
Manager, Technical Marketing
akalsey@cisco.com
@akalsey

3. Cloud APIs enabling developers to quickly
and easily embed communication capabilities
into their applications and business processes.
3

4. 4
Old-style
Communication
Development

5. 5

6. 6
+
✓Ask
✓Call
✓Conference
✓Hangup
✓Record
✓Reject
✓Say
✓Transfer

7. 7
• Local
Numbers
• Toll Free
• 25+
countries
• SIP
Addresses
Numbers
• Inbound
• Outbound
• Trunking
included
Voice
• Inbound
• Outbound
• Two-way
Texting

8. 8
• Transfer
• Conference
• Headers
Call Control
• Speech
Recognition
• Text to
Speech
• Audio
playback
• Recording
Rich Media
• Redundant
data centers
• Auto-scaling
• Usage-
based
Cloud

9. 9
• Globally available
• Global Outgoing Calls & Messages
• Numbers in 42 countries
• 80 speech languages

10. Account Types
10
• Free for testing
• Low-volume
• Restricted use
• No production
usage
Developer
• Pre-paid
• Credit Card
• Self-service
signup
• Shared Cloud
• one minute billing
increments
Production
• Post-paid
invoices
• Contract
• SLA
• Account
Manager
• Shorter billing
increments
• Training
Enterprise

11. 11
24x7 support
All features
Monitored, Managed Cloud
Developer Production Enterprise

12. 12
✓call
✓answer
✓hangup
✓transfer
✓reject
✓ ask
✓say
✓play
✓record
✓conference

13. 13
ask “Thanks for calling. For sales say sales or press 1.
For support say support or press 2.”, {
:choices => “1 (sales, 1) , 2 (support, 2)”,
:onChoice => {
if result.value == 1 then
say “A sales person is not available right now”
elsif result.value == 2
say “Support is currently assisting other
customers”
end
}
}

14. Inbound Capabilities:
User Calls or Texts App
14
• Surveys / Voting
• Voice Search
• Seasonal Spikes
• Audio Conferencing
• Information Lookup
• Basic Auto Attendent

15. Outbound Capabilities:
App Calls or Texts User
15
• Voice Broadcast
• Conditional Alerts
• Click-to-Call
• Appointment Reminders
• Two Factor Authentication
• Confirmation SMS

16. 16
Customer Loyalty
In store IVR
Notifications
Satisfaction Surveys “Press 1 if you were satisfied
Status of gift cards, extra coupons, promotions
Confirmation receipts of delivery, order pickups
In store Paging and Notification - “Press for help in electronics”
Branch site flexibility
Appointment Reminders
Use Cases
Retail
Click to Call for Web Leads (auto conference)
Delivery/Operations In store Delivery optimization

17. 17
Hospital, Pharmacy
Home Healthcare
Operations
Patient appointment Reminders
Prescription Re-fill and pickup reminders
Medical lab results outbound IVR
Time of Day Dietary and Exercise Reminders
Daily check-ins “today’s pain level =“, Mental illness check-in
Nurse site visit verifications
Use Cases
Billing record verifications and payments
Health Care
+
Masked Number Medical Consult

18. 18
Customer Loyalty
Customer Interaction
Workforce Optimization
Theme park notifications
Deals, promotions marketing campaigns
Appointment Reminders “ Your Massage is scheduled”
Reservation and Delivery confirmations
“Your Table is ready”
Basic Interactive Voice Response – Press 1 for concierge
Use Cases
Hospitality
Maintenance services to validate job status
Branch Site flexibility - persistent updates

19. 19
Banking
Insurance
2 Factor Authentication
Appointment Reminders, Kiosk integrations
Basic account balance IVR and self service
Proactive notifications – low balance, fraud, account activity
Proactive Notifications – New offers, loan rates, stocks
Extreme Weather Notification Services
Branch Location Flexibility for IVR
Verification of identify for account access
Use Cases
Payment Reminders
Financial Services

20. 20
IOT Sensor Alerting
Customer Loyalty
Escalation of thresholds to sms/voice
Plant status Emergency notifications « plant down, line halt »
Smart Grid power consumption management
Gas tank and gauge thresholds
Use Cases
Proactive outreach of utility spending, surges, planned
downtime
Manufacturing &
Energy
Notifications
Payment Reminders
Remote device status alerts (inbound or outbound)

21. 21
911 Alerting
Notifications
Reminders
City appointment reminders / take a ticket
Intruder and emergency alerts via Text and Calling to Mobile
Extreme Weather notifications
Use Cases
City – Roadwork, closures, emergencies
Education,
Government
Location tracking and alerts for student locationsTransportation – City Bus Systems
Parent/student information - grades, tardy
Schedule changes school closed, late start days

22. Why Tropo?
22
Cloud
Modular Services (Calling, Texting, Branch etc.)
Embeddable
Web Developer Friendly APIs
Easily and rapidly scalable
Zero upfront costs and usage based fees
Tropo handles all telco provisioning
Pre-integrated speech technologies
Tropo
Premise (moving to cloud)
Full Application (IVR, UC, etc.)
Integratabtle
Complex and/or Proprietary
Fixed costs and lead-times hinder scalability
Upfront capital expenditure
Customer responsible for phone #s, trunk lines, etc.
Speech is an add-on
Traditional Communication Solutions

23. 23
• Charge customers consulting fee for
application creation and
maintenance
• Customer signs up with Tropo
directly
• No recurring or usage based
revenue
Product CreationResell Tropo Usage Application Development
• Create products that leverage Tropo
• Bill customers for product usage
• Tropo remains behind the scenes
• Tropo bills you
• Bill your customer with a markup
• Track usage yourself or use Tropo
CDRs
• Tropo remains behind scenes
• You support your customer
• Recurring Revenue

24. Cisco + Tropo
Expanding the Reach of the Collaboration Platform
24
Single Platform Easy to use Powered by Cisco

25. Adam Kalsey
akalsey@cisco.com
@akalsey