This document summarizes a presentation by Oren Seliger, Cisco's IT Theater Leader for EMEAR South, on Cisco's next generation cloud and data center services. The presentation covers Cisco's adoption of technologies like virtualization, Metro Virtual Data Centers (MVDC), and the Cisco Intelligent Automation for Cloud (CITEIS) framework. It also discusses Cisco's use of technologies like Cisco Virtual Office, Application Centric Infrastructure, and a connected workplace model to improve productivity and resilience.

1. Cisco on Cisco
Defining the NG Cloud &
Data Center Services
Oren Seliger
IT Theater Leader – EMEAR South
Nov 2014

2. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
2
Introductions Who am I and What is Cisco on Cisco?
Current Landscape What are the Market Trends?
4
Resiliency Overview A Review of Cisco’s Resiliency & DRP
6
Virtualizing DC Services A Review & Demonstration of CITEIS
Next Generation Data Center: A Review of Cisco’s ACI
Connected Workplace The “Work from Anywhere” Methodology
Agenda

3. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
Who Am I? Responsible for Cisco IT Services in Southern European Markets
High Touch Local IT management Asset Management Procurement Cisco on Cisco Events Support – Global, Local Technology Pilots and deployment service Local Relationship with Service Providers Mobility Services IT Escalation Management
Medium Touch
Video services
Print Services
New employee Orientation
Exec Admin productivity trainings
New Employee Orientation
Low Touch
Software licensing/compliance
Cisco Home (Virtual) Office
Campus onsite event support
Data backup
Webex and Collaboration
Unique Services
Executive Support Models
Connected Ops Engagement
IT Theatre Leader EMEAR-South
Who am I Really?

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Presentation_ID
Cisco Public
VALUE PROPOSITION
Trusted Advisor to Customer
Deep Understanding of Cisco Technologies for Customers
Sharingof Lessons Learned
The adventuresof our IT journey – How we use our own technologies to solve business challenges, create opportunities, and communicate lessons learned
4
What Is Cisco on Cisco
John Chambers :
“A key competitive advantage for Cisco is how we use our own technology to drive productivity.”

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Presentation_ID
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Cisco Faces the same Challenges As Its Customers
Versatility
Performance
Functionality
Ease of Operation and Maintenance
Security
Cost of Ownership
Environment /
Green
Enabling Innovation

6. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
6
Global Enterprise
74,616 Employees
470+ Locations worldwide
16 DC’s +1500 Labs
48.6 B$ Revenues
~50 B$ Cash end of FY14
First Customer
ACI /SDN
UCS
Nexus
Jabber (IM/Voice/Video)
Cisco Prime Catalogue
CUPC , Presence & Mobility
Telepresence
MVDC
Collaborative tools
Cisco Virtual Office
Cisco Connected Workplace
Mobile EasyApps
Cisco Security Solutions
Virtualization (CITEIS)
VDC’s (Virtual Data Centers)
….. And more
Huge Global Enterprise
Unique combination of Cisco solutions
First customer for most DC and UC solutions
Cisco Powered 3780 Routers 4697 Switches 7000+ Access Points 36,300 CVO Teleworker Routers 1056 MDS (Multilayer Director Switches) 5 CallManager clusters 17 IPCC sites (IP Contact Centers) 1600+ Telepresence Rooms
Why Cisco, and Why Cisco IT?

7. Connected Workplace Collaborative “Work from Anywhere” Methodology

8. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
Cisco Connected Workplace: WLAN + IPT ( + different furniture and culture)
INTERNET
Mobile Office
12K – 15K employees at any time
Resilience
Home Office
36K Home Offices
Flexibility, Performance
Collaborative Office
•Prefer environment: + 77%
•Improved communications: + 82%
•Workforce satisfaction: + 82%
•Ease of finding quiet space: + 62%
•Ease of finding meeting room: + 80% People
•Space reduction per person: 30%
•CAPEX for furniture: - 55%
•CAPEX for cabling, infrastructure: - 55%
•Power usage per person: - 58% Financials

9. Mobile / Softphone + Remote Access / Wireless = Productivity + Globalization + Resilience + Cost Savings
Wireless Everywhere
Hardware VPN (always on, wireless)
Software VPN
Extension Mobility
BYOD Services
For iOS & Android
Jabber: Soft phone/Video
Video Everywhere

10. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
Home Office / Small Office: Cisco Virtual Office
Supporting home hardware Video phones
Voice / video QoS
Supporting over 36K Cisco employees
Productivity Metrics:
CVO users typically work 3 full days at home per week
CVO users gain 2 hours 45 minutes productive work hours per week typically spent commuting to/from a Cisco office.
35M commuting miles avoided per year – and 17K tons CO2 emissions reduced.
“Benefit” mentioned by new hires

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Cisco Public
A Typical Cisco Employee Home Office

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Cisco Public
The History of Computing The Journey from the Mainframe to the Data Center
1981-2001
The Personal Computer Generation
2001
The Mobile Generation

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Presentation_ID
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The History of Computing The Journey from the Mainframe to the Data Center

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Presentation_ID
Cisco Public
The Truth is, We’ve Come Full Circle

15. Cisco Resiliency Overview A Review of Cisco’s Data Center Resiliency & DRP

16. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
Resiliency – What & Why
 The BIA is used by our CFO to determine financial and non-financial impacts
from disruptions to a business function or process. These impacts are measured
against time.
 Service Resiliency Plans (SRPs) focus on recovering IT services that support
critical business processes. They are centered on their criticality as identified by
the BIA
 Cisco's Business Continuity Plans (BCPs): Designed to recover critical business
processes identified in our Business Impact Analysis.
BCP BIA SRP
Resiliency – What & Why

17. Cisco and/or its affiliates. All rights reserved.
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Resiliency Framework—Criticality Levels
Criticality Definitions - The Service Attribute that describes the Impact to the Business when the Service Is Not Behaving as Required.
C-Level
Term
Impact Description
C1
Mission Imperative
Any outage that results in immediate cessation of a primary function, equivalent to immediate and critical impact to revenue generation, brand name and/or customer satisfaction; no downtime is acceptable under any circumstances
C2
Mission Critical
Any outage results in immediate cessation of a primary function, equivalent to major impact to revenue generation, brand name and/or customer satisfaction
C3
Business Critical
Any outage results in cessation over time or an immediate reduction of a primary function, equivalent to minor impact to revenue generation, brand name and/or customer satisfaction
C4
Business Operational
A sustained outage results in cessation or reduction of a primary function
C5
Business Administrative
A sustained outage has little to no impact on a primary function

18. Cisco and/or its affiliates. All rights reserved.
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Criticality Matrix
Criticality Level
Operational Continuity
(Planned downtime)
Disaster Recovery
(Unplanned downtime)
Acceptable Recovery Time (hrs)
Acceptable Data Loss (hrs)
Recovery Time Objective (hrs)
Recovery Point Objective (hrs)
C1
~0
~0
n/a
n/a
C2
1
0
4
1
C3
4
0
24
1
C4
24
1
48
24
C5
Best Effort
1wk
Best Effort
1wk

19. Cisco and/or its affiliates. All rights reserved.
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How to Determine RTO (Recovery Time Objective)
The RTO is determined based on the six impact types:
Financial - Loss of Revenue
Financial - Delayed Revenue
Customer Service Experience
Legal and Regulatory Requirements
Brand Image

20. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
Resiliency Adoption Requirements
For IT to Action
Single Prod DC
Data Protection
Disaster Recovery
Metro Pair (MVDC)
Single Prod DC
Data Protection
Disaster Recovery
Single Prod DC
Data Protection
C1-C2-C3 C4 C5 Not Started
?

21. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
Introducing Metro Virtual Data Center (MVDC)
The First Architecture to Deliver True “Operational Continuity”
DC1 DC2
• Failure of a Single-DC leads to full recovery Within the metro pair
• Any service or critical business process that is MVDC-enabled can
automatically recover in the other DC including service failures,
application failures, up to and including loss of an entire Data
Center

22. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
MVDC Business Benefits
Rapid Service Recovery Within Metro Pair
DC1 DC2
• Critical business services are
designed to run in BOTH data
centers at the same time (Active –
Active), giving very high availability
(up to 99.995%)
• Built in protection against unplanned
failures of key business services,
shared services up to and including
an entire data center
• Built in protection from most planned
outages for changes such as
upgrades, fixes and releases
Any IT Application or Service
that is MVDC-enabled Can
Automatically Fail Over and
Recover in the Other Data Center

23. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
What Are MVDC Architectures Used At Cisco??
GVDC
Global Virtual Data Center
RVDC
Regional Virtual Data Center
MVDC
Metro Virtual Data Center

24. Cisco and/or its affiliates. All rights reserved.
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High Availability Data Centers
Richardson, Texas
Allen, Texas
Metro Virtual Data Center (MVDC)
~80 Km
MVDC is a Logical Pairing of Two (or more) Physical Data Centers Into a Single Virtual Data Center.

25. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
Distributed Virtual Data Center Architecture
& C1 applications
Distributed
Regional
Global
Metro
Variation III: Metro Virtual DC (MVDC)
Leveraging Metro-based DC pair + remote DR
Clients: Business transactional services
Variation II: Regional Virtual DC (RVDC) – aka DR
Active from multiple DCs over high latency within one continent
Clients: Diversity at low cost
Variation I: Global Virtual DC (GVDC) supporting C1 apps
Presence in two or more continents
Clients: Diversified businesses, content,
communication and collaboration
Examples:
DNS, Authentication, Active Directory
Cisco.com static content
Varying distance/latency
Examples:
FTP.cisco.com, GDCP Migration,
Cisco.com content
Examples:
Integrated Commerce Workplace (ICW),
Enterprise Resource Planning (ERP)

26. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
MVDC Service In Action MS Exchange

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Business Data Center
Data Centers
Engineering R&D Data Center
SJ
Linksys
RTP
Amsterdam
Scientific Atlanta
WebEx
CROS
Iron Port
Richardson
i
2x Texas
B
B
2x Amsterdam
1x APAC/TBD
B
A
B
Tier-III (Redundant)
Dedicated building
2x = Dual DC, sync capable
Tier-II (Less Redundant) Existing buildings
Product Development
Key:
B
Globally Centralized: Traditional Business Apps
Continental Hub: Order Processing, Comms
Continental Hub: Communications
Seed & Scale Software-as-a-Service (SaaS):
Resilient, Scalable, Cost-effective Presence in Each Continent
B
B
B
B
Traditional Business Model
New Business Models
2013
Target Global Data Center Presence
Latency-Sensitive Software Development
TBD
Growth -- Applications: 26% Y/Y Storage: 50+% Y/Y 48+ PB (ACI will resolve)
Virtualization – about 90% (business production). Goal: 95%
Data Center build / migration to state of the art MVDC pair in Texas. All business production Cisco apps now run on Nexus / UCS. 11,000+ UCS servers deployed worldwide so far – in Nexus / FCOE / UCS environment. Provides 27% TCO improvements. 40% reduction in Cable costs.
New automation from Cisco Intelligent Automation for Cloud drops provisioning time: 3 weeks  15 minutes. Agile cloud computing for 1.5 + years.
Big Data applications (on UCS) already providing Business Intelligence new revenue opportunities.
Application Centric Infrastructure – ACI has been installed in our SJ data center and is being rolled out to all Cisco data centers globally.

28. Virtualizing DC Services A Review & Demonstration of CITEIS

29. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
Introducing CITEIS – Concept
A Framework for Providing Infrastructure as a Service
Design it
Where can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect it
Design it
Where can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect it
Before CITEIS After CITEIS
•Machine-oriented
•Manual provisioning
• Hard to control utilization
• Service-oriented
• Self-service; automated provisioning
• Elasticity (capacity-on-demand)
• High provisioning & ops cost
• Extended provisioning time
• Configuration risk
• Optimized provisioning & ops cost
• Rapid provisioning
• Increased Resiliency and Availability
Manual
Automated
Self-service
On-demand
CITEIS

30. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public

31. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public

32. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public

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Cisco Public

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Automatically linked from Enterprise Directory Services
Automatically
added to
Enterprise Directory Services

35. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
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Choose the closest physical DC
Choose the appropriate VDC size for your project
Selection impacts cost
Selection impacts cost

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How/Who should have access to your VDC? Internal? Partner? Customer?

37. Cisco and/or its affiliates. All rights reserved.
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Cisco Public

38. Cisco and/or its affiliates. All rights reserved.
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Cisco Public

39. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
VM/vApp Order Form
Automatically linked from Enterprise Directory Services

40. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
An almost unlimited number of vApp images. Or upload your own image
Limited lease period guarantees no stale CITEIS resources!

41. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
Information security policy enforced
What resourced do I need for my VM?

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Presentation_ID
Cisco Public

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Presentation_ID
Cisco Public

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Cisco Public
SLA
vs
Actual
Eight Minutes from Start to Finish

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Presentation_ID
Cisco Public

46. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
Introducing CITEIS – Concept
A Framework for Providing Infrastructure as a Service
Design it
Where can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect it
Before CITEIS
•Machine-oriented
•Manual provisioning
• Hard to control utilization
• High provisioning & ops cost
• Extended provisioning time
• Configuration risk
Manual
Design it
Where can we put it?
Procure it
Install it
Configure it
Secure it
Is it ready?
Architect it
After CITEIS
• Service-oriented
• Self-service; automated provisioning
• Elasticity (capacity-on-demand)
• Optimized provisioning & ops cost
• Rapid provisioning
• Increased Resiliency and Availability
• Automated
• Self-service
• On-demand
CITEIS

47. Cisco and/or its affiliates. All rights reserved.
Presentation_ID
Cisco Public
Data Center Transformation – Infrastructure TCO Over the Years
Source: Cisco IT GIS–September 2012
Q4 CY10
Q4 CY12
Q2 CY13
Circa 2009
(Legacy)
$75,826
$41,438
$31,598
$24,894
$0
$25,000
$50,000
$75,000
$100,000
TCO ($ Per Qtr)
Virtualization Rate (%)
Virt. Rate (%)
25%
50%
75%
100%
0%
E2E Prov.
(Days)
15
30
45
60
0
E2E = 45 days
E2E = 17 days
E2E = 5 days
CITEIS/Compute = 15 mins.
Fully Self Provisioned
5%
70%
85%
Virtualization
95%
TCO ($/Qtr.)
Legacy Bare Metals based Data Center
Focus
•UCS Adoption
•All Virtualization on UCS
Focus
•Workflow automation
•PaaS Enablement
•Storage Optimization
Focus
•Process Transformation
•Infrastructure/ Platform Optimization
-45%
-24%
-21%

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Automated Self-Service On-Demand
Private Cloud Orchestration (CIAC) Reduces VM provisioning time, provides self service deployment
Architect It
Design It
Where Can We Put It?
Procure It
Install It
Configure It
Secure It
Is It Ready?
Manual
Service-Oriented
Self-Service; Automated Provisioning
Elasticity (Capacity-on- Demand)

49. Next Generation Data Center A Review of Cisco’s Application Centric Infrastructure

50. Cisco and/or its affiliates. All rights reserved.
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Challenges of the Current Data Center Strategies
User experience is poor
Sometimes the applications respond, sometimes they don’t
Network, data center, storage and security admins are getting overwhelmed
Complexity is making solving issues very challenging
Until now, no agreement on what the best cloud management solution is

51. Presentation_ID Cisco and/or its affiliates. All rights reserved. Cisco Public
Why ACI happened for Cisco IT
Business Drivers & Technical Opportunities
Business Drivers
Reduce IT Costs:
OpEx, CapEx
Better Security
And Compliance
Faster Business
Support
Out of Control
Data Center Growth
Cisco Technical Focus Areas
(From Executive Leadership)
Cloud IT as a Service Fast IT
 Ci s c o I T De l i v e r e d
Virtualization
ACI
Automation &
Orchestration
IaaS
PaaS and
SDaaS
Intercloud*
We needed to build a set of new state-of-the-art data centers
around the world, to handle:
- 26% growth in the number of applications we
supported, year over year
- 50% growth in storage, year over year.
Cisco’s leadership
demanded more services
but at lower costs and
actually cut the IT budget.
The business needed a
faster rollout of new
resources and services with
less downtime for
maintenance and upgrades.
Cisco IT was drowning trying to manage
the configurations and policies for
hundreds of:
- Firewalls
- Access Control Lists
- Content checking systems
- Intrusion detection and prevention
systems.
- Switches and routers…
And additional security devices needed to
be constantly added.
Controls growth by
maximizing effective use of all
our resources across all DC’s
around the globe
Controls Cost by reducing the
cost of the HW and requiring less
resources by centralizing
operations across all global DC’s
Provides a faster deployment
of applications and services, and
a vastly improved administrator
and end-user experience
Improved and centralized
security profiling across
entire network
MVDC…eStore…CITEIS…

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What is a web application and how does it work?
Very Complex, but manageable in a single data center with few applications
The challenge is to meet these standards while working securely, cheaply and seamlessly across many data centers and with thousands of applications?!?

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Based on Three Primary Concepts
ACI: A Complete Rethink of the Entire Network

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The ACI Application Network & Security Profile High Level
The network & security policy is attached to the application for its entire journey through the network

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The ACI Application Policy Infrastructure Controller Drilldown

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How Does A single web application work with ACI?

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Speed and Agility through an Adaptive infrastructure is a key enabler for Fast IT
Adaptive User Experience: Reduces downtimes for planned changes, and provides resiliency for unplanned outages
Adaptive Security: The policy model provides a higher level of network security and simplifies management, as well as a Unified Policy Model for our Hybrid Clouds
Cisco IT Has Moved to ACI for…

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ACI Program – Quarterly Objectives: FY15
FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3 FY15Q4
1
2
3
4
5
6
SJC-K Engineering DC on N9K
(standalone)
ACI Design and ACI Automation (finalization)
FY15: +/- 4000 VMs on ACI All workloads on ACI: migration of 2-3 years
Migrate SJC-K to Fabric
Cisco IT Private Cloud on ACI
RTP1 DC
Cisco IT Private Cloud on ACI
Allen DC
RTP1: Traditional Application Migration (non-prod)
Allen & RCDN9: Traditional Application Migration to ACI
(production apps wave 1)
Allen & RCDN9:
production apps wave 2
58
FY15Q1
FY14Q4
FY14Q3
Where We Are Today

59. Thank You