Presented by Simon Aspinall, Cisco Senior Director, SP Data Center and Mobility Solutions at Cloud Connect 2011 Cloud provides the appearance of unlimited resources and opens new possibilities for the delivery of services within the enterprise and from service providers to fixed and mobile users. Cisco's approach to the cloud opportunity includes helping to build out the data centers powering the cloud as well as applying capabilities in the network to enable intelligent connectivity within and beyond the data center. Join us to explore how to enable distinctive functionality across a secure, trusted, and ubiquitous platform.

1. Journey to Cloud
Public and Private
Simon Aspinall, Sr. Director, Marketing
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2. 1 Trillion 1 Million 1 Zettabyte
Connected Devices Applications 1B Terabytes of Content
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3. 5 Exabytes 21 Exabytes 56 Exabytes
per month per month per month
1.4 Billion DVDs 4.8 Billion DVDs 12.8 Billion DVDs
crossing the network crossing the network crossing the network
Source: Cisco Visual Networking Index
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4. 486 Exabytes
Global Consumer Internet Traffic (Annual)
Video Traffic
180 Exabytes
91%
of all
Consumer
Internet
36 Exabytes Traffic will be
Video
in 2013
Source: Cisco Visual Networking Index
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5. Total 500 Million Total 35 Billion Total 50 Billion Total 500 Billion~
1/10th of a Device per 5 Devices per 7 Devices per 70~ Devices per
Person on Earth Person on Earth Person on Earth Person on Earth
Source: Forrester Research, Cisco IBSG
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6. Business Consumer
Services Content and Applications Services
Virtual Infrastructure
On-Demand, At Scale, Multitenant
(Compute, Storage, Networking)
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7. More Visual Content…
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8. …delivered independent of time or place
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9. …more flexibility
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10. © 2010 Cisco and/or its affiliates. All rights reserved. Enterprise Private Cloud – Technical Decision Maker Cisco Confidential 10

11.  Service Providers:
– New revenue opportunities via higher-margin services
– Ability to “monetize & optimize” network and expand to B2C2B
model
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12.  Large Enterprises
– Greater IT efficiency combined with greater business agility and speed
– Reduction in IT risk and shift to self-service “pay-as-you-go” model
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13.  Public Sector Agencies:
– Cost-efficient sharing of IT resources and information across
agencies
– Ability to meet citizen demand for open access and greater
transparency
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14.  Small and Midsize Businesses
– Access to enterprise-class IT services at an affordable cost
– Reduced complexity and a more level playing field vs. larger
players
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15.  Consumers:
– Dramatically richer user experience
– Anywhere access to data, content and applications
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16. Tailored Solutions for Innovation to Partner with Rich
Building Clouds Accelerate Use of Ecosystem to Deliver
Cloud Services Integrated Offers
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17. Security
TRUST
Compliance
Reliability/Quality of Service
Security, Compliance, Reliability/Quality, Control
Control
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18. Better use of resources; rapid
Virtualization provisioning from network to server
Respond quickly to new business
Simplification requirements with standardized,
integrated components
Unified, embedded management of all
Automation software and hardware components.
More choice and flexibility to take
Acceleration advantage of pre-tested, best of breed
applications and services
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19. Cloud
Business Management
Application
Solutions
Virtual Desktop Tier-1
Infrastructure (VDI) Cisco VXI Business Applications
Integrated
Computing
Stacks
Vblock FlexPod Cloud Starter
Unified Unified
Unified Unified
Data Center Fabric
Network
Computing
Services
Networking
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20. Media
Customer
Information
Data Center IP NGN
Public, Private and
Hybrid Clouds
Collaboration Unified Service Delivery
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21. Network
Unified Intelligence
Computing
IOS, IOS-XR, and Quality
Unified Medianet
Computing
System
Security and
Application
APM, WAAS, Performance
Unified Communication Mgd. Security
Network SP Data Center
IP NGN
Services
VSG, vNMC Media Aware
vWAAS Distribution
Video Delivery
Unified Product Suite
Unified
Service Delivery
Fabric Peering and
CRS / ASR
Interconnect
Nexus Family Families
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22. Unique Cloud Experience
Assured Cloud Experience
Network Innovation
Differentiation Differentiation
Network Enables all Cloud Services Within, Only Cisco offers Computing built for the
Between and Beyond the Data Center Cloud, Unified Management and
Unified Networking
Open Integrated
Differentiation Differentiation
Customer Choice, Industry Leaders and Best of Breed, Proven Tested Architectures and
Risk Mitigation Solutions with Integrated Services
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23. Anywhere Connectivity Security, Risk and Policy
Cloud connects resources seamlessly: with Policy management around risk, security, trust,
the data center, between and to the end-user; privacy, control, services, and compliance
and with the service provider
Application Mobility
Bandwidth Growth High availability, IT Resource Efficiency,
Virtualization density, application future-proof for Hybrid Cloud
mobility, 24x7 services, big data
analytics, video
Resilience and
SLA Management Disaster Recovery
Self-healing systems can automatically
Managing QoS agreements for better re-direct workloads seamlessly in the
allocation of resources and service levels event of failure
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24. Voice & Video Unified Messaging Presence & IM Mobility
Conferencing Enterprise
Customer Care TelePresence
& Email Social Software
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25. SP Third-Party
Content Content
Cloud
National National
Data Center/ IP Core Data Center/
Cloud/VHO CRS-1 & 3 Cloud/VHO Network
Regional Regional
Data EPC/Edge Data
Center/VSO ASR 5k/9k Center/VSO
Client
IP RAN
Business
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26. Thank you.