Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
10. Most of Your Audience Doesn’t See Your Content
Because most of them are not even logged on
11. Schedule out sharing at regular intervals using Cision
Select one (or more) networks,
customize the messaging for each
and then schedule out the posts (in
5 minute increments) or send out
immediately
www.cision.com/us/social-software
12. Resharing Content
• 3 Retweets14th Feb
• 5 Retweets17th Feb
• 4 Retweets23rd Feb
• 6 Retweets26th Feb
18. AHrefs
Search Google to identify other
sites that have similar articles to
yours. Then…
When you find one, use
Ahrefs to find sites that link
to this article
www.AHrefs.com
19. AHrefs
Copy in the URL for the
article and click on
Backlinks
These are the sites you can reach
out to and convince them to link
to your article instead
www.AHrefs.com
29. Use UTM Codes to Setup Unique Links for your Campaign
Urchin Tracking Module (UTM) - for tracking campaigns within Google Analytics
Adds additional information to the a link you are sharing so you can
track the results of that link in GA and see which one performs better
Facebook
Ad
Facebook
Post
Blog Post
Campaign: Blog Promotion
Source: Facebook
Medium: Post
Campaign: Blog Promotion
Source: Facebook
Medium: Ad
Create unique links that describe where
each visitor came from
30. Use the UTM Builder to Create the Link – Chrome Plugin
The Medium helps you separate
your Facebook traffic
Facebook Ads vs normal posts
34. Understand your visitors using Hotjar
Heatmap
Understand what users do on your
site (e.g. where they hover and click)
Visitor Recordings
Recordings of real visitor behaviour
(clicks, taps, mouse movements)
helps highlight usability issues
Form Analytics
Which fields take too long to fill,
which are left blank and why do
visitors abandon the form altogether
www.HotJar.com
40. The Problem…
So much to learn
It’s changing all the time
You don’t have time to keep up to
speed on everything
the solution…
41.
42. What’s included
Monthly Workshop
Lasts 2 hours and will be
on a range of topics
Monthly Roundup
Report of trends, tools,
changes to the industry
Private Networking
Group
I will be there every day
How to Videos &
Templates
8 videos and 3
templates every month
Recommended Tool
Lists
Negotiated tool
discounts
43. Special Offer
But….
$1
first month
Become part of the
Founders Club
Launching October 15th
$48
a month
after this
Join today and get access to
our Social Media Workshop
training video (worth $147) for FREE!
www.razorsocial.com/foundersclub