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13 social media megatrends

                  SSMX 23.2.2013
                 Susanna Tirkkonen




2/24/2013            Copyright © M-Brain 2012   1
TOP 13 Social Media trends 2013


2/24/2013                Copyright © M-Brain 2012   2
The audience is changing…
• 20% of kids under 6 years old knows how to
  use apps on a smartphone

• 10% of kids under 6 years old knows how to
  tie their shoe’s strings
       Source: Google




2/24/2013               Copyright © M-Brain 2012   3
http://www.silverpop.com/blogs/email-
                                              marketing/social-media-trends-2013.html




http://video.cnbc.com/gallery/?video=3000137861                    http://www.rohitbhargava.com/15trends
 2/24/2013                              Copyright © M-Brain 2012                                       4
1. Social media moves beyond engagement

#Engagement
#Relationship Era
#Relevance




                    Copyright © M-Brain 2012   5
2/24/2013   Copyright © M-Brain 2012   6
Do you dear to be open and discuss/engage?
2. Influence




Find the Influencers and engage with them!
3. Augmented reality/touchscreens




http://www.youtube.com/watch?v=vxP0TsvcBNI&list=PLABB11A882BDE2977
http://www.youtube.com/watch?v=ypQEHNDayRk&list=PLABB11A882BDE2977
http://www.youtube.com/watch?NR=1&v=jZkHpNnXLB0&feature=endscreen




2/24/2013                                                      Copyright © M-Brain 2012   10
4. Sensory Intelligence




2/24/2013          Copyright © M-Brain 2012   11
5. Mobility
•     More mobile social media usage
•     The Smobile web
•     SoLoMo becomes stronger
•     On-line shopping
•     FourSquare
•     Case: Bonnier Publications (shortcut application): Custome magazine




2/24/2013                        Copyright © M-Brain 2012             12
6. Gamification drives customer
   engagement
• Mobile payments
• Healthcare




2/24/2013           Copyright © M-Brain 2012   13
7. Online and offline connection

• Print (case Bonnier Publications)
• Shops




2/24/2013                     Copyright © M-Brain 2012   14
8. BIG DATA
• Number crunching
• Various sources
• Qualitatative data




2/24/2013              Copyright © M-Brain 2012   15
9. Do or Die

• Yahoo
• Google+
• MySpace




2/24/2013      Copyright © M-Brain 2012   16
10. More and varied social networks

•     MindMixer
•     NextDoor
•     App.net
•     Yammer
•     Social apps for business (Google Play, Facebook app center)
•     Pinterest
•     Instagram




2/24/2013                        Copyright © M-Brain 2012           17
11. Hyper-Local commerce

• Small businesses
• Local investors
• Support local initiatives




2/24/2013                     Copyright © M-Brain 2012   18
12. Collaborative Consumption
•    From enormous marketplaces such as eBay and Craigslist, to emerging
     sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car
     sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is
     disrupting outdated modes of business and reinventing not just what we
     consume but how we consume. New marketplaces such
     as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok,Bartercardand thre
     dUP are enabling “peer-to-peer” to become the default way people exchange
     — whether it’s unused space, goods, skills, money, or services — and
     sites like these are appearing everyday, all over the world.
     Source: http://www.collaborativeconsumption.com




    2/24/2013                                      Copyright © M-Brain 2012    19
13. Evolution of the marketing team

• Social media moves beyond the marketing team




2/24/2013                  Copyright © M-Brain 2012   20
Valuable sources to follow...

•   http://mashable.com/2011/11/18/follow-mashable/
•   http://socialmediatoday.com/
•   http://www.adweek.com/
•   http://www.forrester.com/home
•   http://www.salesforce.com/socialmarketing/
•   http://thenextweb.com/




                       COMPANY CONFIDENTIAL | Copyright © M-Brain 2012   21
Your experience of                 Colleagues
social media?                   Friends
                                          Media
                                    You
                                            Clients
Ask more!
susanna.tirkkonen@m-brain.com
twitter: @susannatirkkone

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SSMX, 13 social media trends 23.2

  • 1. 13 social media megatrends SSMX 23.2.2013 Susanna Tirkkonen 2/24/2013 Copyright © M-Brain 2012 1
  • 2. TOP 13 Social Media trends 2013 2/24/2013 Copyright © M-Brain 2012 2
  • 3. The audience is changing… • 20% of kids under 6 years old knows how to use apps on a smartphone • 10% of kids under 6 years old knows how to tie their shoe’s strings Source: Google 2/24/2013 Copyright © M-Brain 2012 3
  • 4. http://www.silverpop.com/blogs/email- marketing/social-media-trends-2013.html http://video.cnbc.com/gallery/?video=3000137861 http://www.rohitbhargava.com/15trends 2/24/2013 Copyright © M-Brain 2012 4
  • 5. 1. Social media moves beyond engagement #Engagement #Relationship Era #Relevance Copyright © M-Brain 2012 5
  • 6. 2/24/2013 Copyright © M-Brain 2012 6
  • 7. Do you dear to be open and discuss/engage?
  • 8. 2. Influence Find the Influencers and engage with them!
  • 9.
  • 11. 4. Sensory Intelligence 2/24/2013 Copyright © M-Brain 2012 11
  • 12. 5. Mobility • More mobile social media usage • The Smobile web • SoLoMo becomes stronger • On-line shopping • FourSquare • Case: Bonnier Publications (shortcut application): Custome magazine 2/24/2013 Copyright © M-Brain 2012 12
  • 13. 6. Gamification drives customer engagement • Mobile payments • Healthcare 2/24/2013 Copyright © M-Brain 2012 13
  • 14. 7. Online and offline connection • Print (case Bonnier Publications) • Shops 2/24/2013 Copyright © M-Brain 2012 14
  • 15. 8. BIG DATA • Number crunching • Various sources • Qualitatative data 2/24/2013 Copyright © M-Brain 2012 15
  • 16. 9. Do or Die • Yahoo • Google+ • MySpace 2/24/2013 Copyright © M-Brain 2012 16
  • 17. 10. More and varied social networks • MindMixer • NextDoor • App.net • Yammer • Social apps for business (Google Play, Facebook app center) • Pinterest • Instagram 2/24/2013 Copyright © M-Brain 2012 17
  • 18. 11. Hyper-Local commerce • Small businesses • Local investors • Support local initiatives 2/24/2013 Copyright © M-Brain 2012 18
  • 19. 12. Collaborative Consumption • From enormous marketplaces such as eBay and Craigslist, to emerging sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume. New marketplaces such as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok,Bartercardand thre dUP are enabling “peer-to-peer” to become the default way people exchange — whether it’s unused space, goods, skills, money, or services — and sites like these are appearing everyday, all over the world. Source: http://www.collaborativeconsumption.com 2/24/2013 Copyright © M-Brain 2012 19
  • 20. 13. Evolution of the marketing team • Social media moves beyond the marketing team 2/24/2013 Copyright © M-Brain 2012 20
  • 21. Valuable sources to follow... • http://mashable.com/2011/11/18/follow-mashable/ • http://socialmediatoday.com/ • http://www.adweek.com/ • http://www.forrester.com/home • http://www.salesforce.com/socialmarketing/ • http://thenextweb.com/ COMPANY CONFIDENTIAL | Copyright © M-Brain 2012 21
  • 22. Your experience of Colleagues social media? Friends Media You Clients Ask more! susanna.tirkkonen@m-brain.com twitter: @susannatirkkone