Contenu connexe
Similaire à SSMX, 13 social media trends 23.2 (20)
SSMX, 13 social media trends 23.2
- 1. 13 social media megatrends
SSMX 23.2.2013
Susanna Tirkkonen
2/24/2013 Copyright © M-Brain 2012 1
- 2. TOP 13 Social Media trends 2013
2/24/2013 Copyright © M-Brain 2012 2
- 3. The audience is changing…
• 20% of kids under 6 years old knows how to
use apps on a smartphone
• 10% of kids under 6 years old knows how to
tie their shoe’s strings
Source: Google
2/24/2013 Copyright © M-Brain 2012 3
- 4. http://www.silverpop.com/blogs/email-
marketing/social-media-trends-2013.html
http://video.cnbc.com/gallery/?video=3000137861 http://www.rohitbhargava.com/15trends
2/24/2013 Copyright © M-Brain 2012 4
- 5. 1. Social media moves beyond engagement
#Engagement
#Relationship Era
#Relevance
Copyright © M-Brain 2012 5
- 12. 5. Mobility
• More mobile social media usage
• The Smobile web
• SoLoMo becomes stronger
• On-line shopping
• FourSquare
• Case: Bonnier Publications (shortcut application): Custome magazine
2/24/2013 Copyright © M-Brain 2012 12
- 13. 6. Gamification drives customer
engagement
• Mobile payments
• Healthcare
2/24/2013 Copyright © M-Brain 2012 13
- 14. 7. Online and offline connection
• Print (case Bonnier Publications)
• Shops
2/24/2013 Copyright © M-Brain 2012 14
- 15. 8. BIG DATA
• Number crunching
• Various sources
• Qualitatative data
2/24/2013 Copyright © M-Brain 2012 15
- 16. 9. Do or Die
• Yahoo
• Google+
• MySpace
2/24/2013 Copyright © M-Brain 2012 16
- 17. 10. More and varied social networks
• MindMixer
• NextDoor
• App.net
• Yammer
• Social apps for business (Google Play, Facebook app center)
• Pinterest
• Instagram
2/24/2013 Copyright © M-Brain 2012 17
- 18. 11. Hyper-Local commerce
• Small businesses
• Local investors
• Support local initiatives
2/24/2013 Copyright © M-Brain 2012 18
- 19. 12. Collaborative Consumption
• From enormous marketplaces such as eBay and Craigslist, to emerging
sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car
sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is
disrupting outdated modes of business and reinventing not just what we
consume but how we consume. New marketplaces such
as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok,Bartercardand thre
dUP are enabling “peer-to-peer” to become the default way people exchange
— whether it’s unused space, goods, skills, money, or services — and
sites like these are appearing everyday, all over the world.
Source: http://www.collaborativeconsumption.com
2/24/2013 Copyright © M-Brain 2012 19
- 20. 13. Evolution of the marketing team
• Social media moves beyond the marketing team
2/24/2013 Copyright © M-Brain 2012 20
- 21. Valuable sources to follow...
• http://mashable.com/2011/11/18/follow-mashable/
• http://socialmediatoday.com/
• http://www.adweek.com/
• http://www.forrester.com/home
• http://www.salesforce.com/socialmarketing/
• http://thenextweb.com/
COMPANY CONFIDENTIAL | Copyright © M-Brain 2012 21
- 22. Your experience of Colleagues
social media? Friends
Media
You
Clients
Ask more!
susanna.tirkkonen@m-brain.com
twitter: @susannatirkkone