1. Summit
Building Customer Loyalty through Venue Management
Tw ee t: # B K 4S q r

2. Why...
?

3. part of today’s

4. The Stats
Source: https://foursquare.com/2010infographic

5. The Stats
• Over 10 Million Users
Source: https://foursquare.com/2010infographic

6. The Stats
• Over 10 Million Users
• 380 Million Check-ins in 2010
Source: https://foursquare.com/2010infographic

7. The Stats
• Over 10 Million Users
• 380 Million Check-ins in 2010
• #1 Check-in Venue Type - Food
Source: https://foursquare.com/2010infographic

8. The Stats
• Over 10 Million Users
• 380 Million Check-ins in 2010
• #1 Check-in Venue Type - Food
• Then Work, Shops, Travel, and Nightlife
Source: https://foursquare.com/2010infographic

9. The Stats
• Over 10 Million Users
• 380 Million Check-ins in 2010
• #1 Check-in Venue Type - Food
• Then Work, Shops, Travel, and Nightlife
• Peak Times - 12pm - 2pm and 6pm - 8pm
Source: https://foursquare.com/2010infographic

10. How-To
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

11. How-To
Step 1: Claim Your Venue
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

12. How-To
Step 1: Claim Your Venue
1. Log in to foursquare, find your business’ page (by searching for your
venue), and then click on “Claim here.”
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

13. How-To
Step 1: Claim Your Venue
1. Log in to foursquare, find your business’ page (by searching for your
venue), and then click on “Claim here.”
2. If your business is not listed, add it at foursquare.com/add_venue.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

14. How-To
Step 1: Claim Your Venue
1. Log in to foursquare, find your business’ page (by searching for your
venue), and then click on “Claim here.”
2. If your business is not listed, add it at foursquare.com/add_venue.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

15. How-To
Step 1: Claim Your Venue
1. Log in to foursquare, find your business’ page (by searching for your
venue), and then click on “Claim here.”
2. If your business is not listed, add it at foursquare.com/add_venue.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

16. How-To
Step 1: Claim Your Venue
1. Log in to foursquare, find your business’ page (by searching for your
venue), and then click on “Claim here.”
2. If your business is not listed, add it at foursquare.com/add_venue.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

17. How-To
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

18. How-To
Step 2: Create Specials
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

19. How-To
Step 2: Create Specials
Foursquare specials are a great way to attract new customers and reward your
most loyal ones.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

20. How-To
Step 2: Create Specials
Foursquare specials are a great way to attract new customers and reward your
most loyal ones.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

21. How-To
Step 2: Create Specials
Foursquare specials are a great way to attract new customers and reward your
most loyal ones.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

22. How-To
Step 2: Create Specials
Foursquare specials are a great way to attract new customers and reward your
most loyal ones.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

23. How-To
Step 2: Create Specials
Foursquare specials are a great way to attract new customers and reward your
most loyal ones.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

24. How-To
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

25. How-To
Step 3: Analytics
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

26. How-To
Step 3: Analytics
Click on Venue Stats to see check-in data from your customers, including
popular days, times and which visitors are most loyal.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

27. How-To
Step 3: Analytics
Click on Venue Stats to see check-in data from your customers, including
popular days, times and which visitors are most loyal.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

28. How-To
Step 3: Analytics
Click on Venue Stats to see check-in data from your customers, including
popular days, times and which visitors are most loyal.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

29. How-To
Step 3: Analytics
Click on Venue Stats to see check-in data from your customers, including
popular days, times and which visitors are most loyal.
Sources: https://foursquare.com/business/venues and http://www.howcast.com/videos/439940-How-to-Acquire-Engage-and-Retain-Customers-
with-Foursquare

30. Promote

31. Promote

32. Promote

33. Promote

34. Promote
Train your Staff!

35. Promote

36. Promote
Make it Worth it

37. Tips N Tricks

38. Tips N Tricks
Tip your customers

39. Tips N Tricks
Tip your customers
1. Go ahead, tell them what your favorite dish
is, or a secret ingredient, or an off-menu
item. That little extra always goes a long
way, and you never know it might help the
wait staffs tips in return.

40. Tips N Tricks
Tip your customers
1. Go ahead, tell them what your favorite dish
is, or a secret ingredient, or an off-menu
item. That little extra always goes a long
way, and you never know it might help the
wait staffs tips in return.
2. Are you a coffee shop next to an art
gallery? There’s no shame in leaving a tip at
the gallery for people to come get a latte
before or after...

41. Tips N Tricks
Tip your customers
1. Go ahead, tell them what your favorite dish
is, or a secret ingredient, or an off-menu
item. That little extra always goes a long
way, and you never know it might help the
wait staffs tips in return.
2. Are you a coffee shop next to an art
gallery? There’s no shame in leaving a tip at
the gallery for people to come get a latte
before or after...

42. Tips N Tricks

43. Tips N Tricks
Power Tip!
Follow Up - The Saved Twitter Search

44. Tips N Tricks
Power Tip!
Follow Up - The Saved Twitter Search

45. Tips N Tricks

46. Tips N Tricks
What to Watch For

47. Tips N Tricks
What to Watch For

48. Get Help

49. Get Help
The

50. Get Help
The

51. Get Help
The
team