This document discusses key concepts for a Level Media Studies revision question about a year two production project. It mentions several genre theorists like Diane Railton and Joe Gow, and discusses how productions can use, develop, or challenge conventions of real media products. Narrative structure and implied narratives in music videos are also covered. The document then discusses media language techniques like camera angles, mise-en-scene, editing, sound, and performance that can be used to represent artists and appeal to audiences. Participatory culture and how audiences now create media is briefly touched on as well.

1. A Level Media Studies: Revision Day
Question 1B

5. Write about your year two project

6. The 1B question will ask you to apply one of the following key
media concepts to your year two production:
Genre
Narrative
Representation
Audience
Media Language

8. Mention Diane Railton and her Genre categories
Mention Joe Gow and his Genre categories
Mention Andrew Goodwin – music video codes and conventions
Mention Steve Jones and Genre categories

10. Recycle your evaluation answer to the question:
In what ways does your production use, develop or challenge forms
and conventions of real media products?

11. Narrative
Narrative is linked with story-telling
How have you decided to tell the story of the song in your music video? What
narrative structure did you follow?
Your DVD Digipaks and Print Adverts have an implied narrative through choices
such as mise-en-scene, camera angle and composition, body posture and facial
expression of the artist or band.
These technical codes are signs (Roland Barthes) that allow the audience to
interpret imagery. To make meaning from what they see.

16. However Steve Archer thinks that music video narrative is different to TV
and film narrative:
Music videos ‘only suggest storylines and focus on fragments of the lyrics’
(Steve Archer)

24. Andrew Goodwin agreed with Richard Dyer; he stated that artists
use music videos to create a star image and star persona. This
image if reinforced through the music video and print based
products (posters, photo-shoots, DVDs etc.)

30. Henry Jenkins and Participatory Cultures;
David Gauntlett and Clay Shirky:
Media technologies have allowed people to
produce, share and get feedback on their
creative work
This has given birth to the ‘Prosumer’ .
The audience are now Producers and
Consumers of media.

35. Media Language:
Camera angles, movements and composition
Mise-en-scene (including lighting)
Editing (including post-production effects – e.g speeding up a
clip, turning a clip black and white)
Sound relationship between the sound and the video
Performance

36. Andrew Goodwin:
Music videos often use a close-up of the lead artist
Music videos often have a voyeuristic treatment of women
Music genres have their own style and iconography
Intertextual references to other films, TV shows or music
videos.

38. The main aim of the music promo pack is to represent the artist or
band in a way that is attractive and appealing to the target
audience.
Media Language allows you to create a constructed representation
of the artist or band through choices:
Choice of location
Choice of lighting
Choice of props and mise-en-scene
Choie of editing

39. Questions?