Contenu connexe Similaire à Layar Augmented Reality presentation for MIPTV Cannes (9) Layar Augmented Reality presentation for MIPTV Cannes1. Claire Boonstra
Co-founder
@claireboo on twitter
April 15th 2010
© 2010, Layar B.V.
vrijdag 16 april 2010
4. Layar is an open platform
Brands & Content
Developers Users
© 2010, Layar B.V.
vrijdag 16 april 2010
5. Layar - the company
Founded in June 2009
Based in Amsterdam
3 founders
32 people
Funded: 2,5 million Euro
© 2010, Layar B.V.
vrijdag 16 april 2010
6. Layar - the platform
500 layers published
2000 layers in development
3000 content creators worldwide
nearly 1,5 million downloads
Android and iPhone
© 2010, Layar B.V.
vrijdag 16 april 2010
8. Buildings you can’t see (yet)
Layer developed by NAi/ IN10 © 2010, Layar B.V.
vrijdag 16 april 2010
9. Beatles Magical AR tour
© 2010, Layar B.V.
Layer developed by AugmentReality
vrijdag 16 april 2010
10. Virtual Public Art Project
Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
vrijdag 16 april 2010
11. Run around
and collect them all
Layer developed by John Sietsma
© 2010, Layar B.V.
vrijdag 16 april 2010
13. AR flashmob
© 2010, Layar B.V.
vrijdag 16 april 2010
15. TV format Reality
© 2010, Layar B.V.
vrijdag 16 april 2010
16. Car TV Show
how would the Lotus Cosworth look in your backyard?
Layer developed by AugmentReality © 2010, Layar B.V.
vrijdag 16 april 2010
17. Discover
Platform 9 3/4 ...
... at the nearest train
station
© 2010, Layar B.V.
vrijdag 16 april 2010
18. CSI in real life
Layer example © 2010, Layar B.V.
vrijdag 16 april 2010
19. SATC tour
and learn where Carrie
bought her Manolo’s
© 2010, Layar B.V.
vrijdag 16 april 2010
20. More than a functional tool
Situation Awareness Focused Experiences
(360 degree, ambient) Context (Third Party layers)
© 2010, Layar B.V.
vrijdag 16 april 2010
22. Samsung:
Global pre-installation
agreement
Tens of millions of phones equipped with Layar,
already in the shop
© 2010, Layar B.V.
vrijdag 16 april 2010
23. In summary
Your own AR experience
Healthy ecosystem
Unique engagement brands - users
Connect TV with Reality
Tens of millions of users in 2010
© 2010, Layar B.V.
vrijdag 16 april 2010
24. Save the date:
June 18th, 2010
Amsterdam
Layar NEXT event
© 2010, Layar B.V.
vrijdag 16 april 2010
25. Thank You
claire@layar.com
@claireboo
Background image:
http://www.flickr.com/photos/duskblackwolf/4253592649/
© 2010, Layar B.V.
vrijdag 16 april 2010