A general overview of the Layar Augmented Reality platform, and its possibilities for brands, content owners, agencies and developers.
Version: Jan 11th 2010
9. Supported devices
Android iPhone 3G S Symbian
back soon
2010
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10. Open platform
Everybody can create their own Augmented
Reality experiences on Layar
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11. Active Layar content creators
Austria
Belgium
Bosnia
1500+
+500
Canada
Bulgaria
United States
France India
Mexico
Germany Singapore
Italy Japan
Ireland Korea
Montenegro
Macedonia
Venezuela Netherlands
Brasil Portugal
Argentina Serbia
Chili South Africa
Spain Australia
Sweden keys New Zealand
Granted developer
United Kingdom
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12. Content developers doing business
developing layers for themselves or 3rd parties
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13. >300 layers
published worldwide
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14. Some of the brands on Layar
Newbury
Trulia St
YP
Voodoo OSM
Fest
Hotpads
Idealista
Tim
Horton’s
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15. Examples
of what can be done with Layar -
already now
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17. Detailed 3D model on top of
construction site
While holding up your phone, you can walk around the building, look underneath or even inside of it.
Experience the future before it has been realized.
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28. Beatles Magical AR tour
Layer developed by AugmentReality.co.uk
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29. Stand here to take a Hermann and me in St Anton!
picture with Brought to you by Audi
Hermann Maier in
3D!
Fictional example
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30. Special feature:
Automatic Triggering
http://www.flickr.com/photos/gx9/274672095/
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31. Seeda - Japanese Rapper
launched new single though Layar
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32. music starts playing automatically
when reached pre-defined destination
Layer developed by SystemK (Japan)
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33. Many possibilities for auto-triggered actions:
Play audio
Play video
Show quiz question
Show 3D object
Show image
etc...
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39. Experience domes
Walk inside the dome
&
teleport yourself
to a new world:
Japanese street + street sounds
Fictional example; demo’d by Layar at PICNIC conference 09
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42. New content, created for AR
New art Storytelling
Messages & Graffiti AR games
‘What’s going on’ Art walks
Around me Moving
“Where is...” City tours
Existing info
Location database
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43. New content, created for AR
New art Storytelling
Messages & Graffiti AR games
‘What’s going on’ Art walks
Most interesting area for
Layar!
Around me Moving
“Where is...” City tours
Most of the current layers
Existing info
Location database
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44. Storytelling
http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg
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50. or use one of these
easy development tools:
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51. • http://code.google.com/p/porpoise/
PorPOIse by Jens de Smit
• http://layardotnet.codeplex.com
LayarDotNet by Dylan Phillips
• http://pypi.python.org/pypi/django-layar/0.1.0
Python: Django-Layar by James Turk
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52. or use BuildAR
If you don’t understand this
"object": {
"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/",
"full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},
www.buildar.com
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