Microsoft’s solution is to offer partners the opportunity to adopt and embrace the magazines as their own, providing all of the benefits associated with customer magazines but at a fraction of the cost and effort of producing a publication themselves. If the return is proven, costs and resources can be justified. What makes this solution unique is the opportunity to benefit from the collective power and impact of a number of successful brands.

1. Get yourself noticed
Partner with Microsoft in a proven sales and marketing initiative
Microsoft’s industry customer magazines, Finance on Windows, Prime
and Retailspeak, attract the attention of thousands of leading
technology buyers and influencers around the world.
This is your opportunity to take part–ownership of a proven sales and
marketing channel, and deliver your business value messaging directly
to a captive audience of your customers and prospects.

2. Three magazines, three industries,
one solution
The underlying objectives of the magazines are
to deepen Microsoft’s and participating partners’
brand relationship with their target audience,
engaging in dialogue, enhancing loyalty and
generating new business opportunities.
For many partners, the return on investment
achieved from brand and product advertising
fulfils their marketing spend criteria to justify
ongoing participation. For others, there is a
significantly greater return available from a
higher, but proportionally much lower, level of
investment.
Microsoft’s solution is to offer partners the
opportunity to adopt and embrace the
magazines as their own, providing all of the
benefits associated with customer magazines but
at a fraction of the cost and effort of producing a
publication themselves. If the return is proven,
costs and resources can be justified. What makes
this solution unique is the opportunity to benefit
from the collective power and impact of a
number of successful brands.
Take advantage of this opportunity to explore
Microsoft’s Publishing Partner offer today and
take the first step towards achieving an unrivalled
return on investment from business media.
Brian Scott
VP WW Industry, Microsoft
Microsoft partners have reported
a return on investment from
their participation, measured
not just by compelling lead
generation statistics, but also
through improved brand
awareness, customer loyalty
and competitive advantage.
“
“

3. Finance on Windows
For almost ten years, Finance on Windows has been the authority on
the use of Microsoft software in the EMEA financial services sector. The
magazine covers a broad range of topics such as the evolution of
financial services delivery channels, core banking, the development of
payments systems, the insurance value chain and enterprise risk
management and compliance. In addition to our team of in–house
journalists, experts from all areas of the industry contribute to the
editorial content of the magazine. Finance on Windows lets Microsoft
partners reach out to a targeted audience of customers and prospects
by joining in discussions of the issues that matter.
Susan Hauser
VP, WW Financial Services Industry Group
Microsoft
Prime
Prime has rapidly become the authoritative source on Microsoft
software and services for manufacturing. The magazine explores the
key issues facing firms in the manufacturing industry today; from
product lifecycle management and the supply chain, to plant floor
visibility and lean manufacturing. Prime also provides a round–up of
industry news, case studies, commentary, interviews and analysis.
Created as a channel for Microsoft and partners to collaborate and
deliver a compelling joint–sales proposition, Prime has achieved
tremendous success and sits at the core of our sales and marketing
activity.
Charles Johnson
WW Managing Director, Manufacturing
Microsoft
Retailspeak
Retailspeak provides its readers with a quarterly digest of features,
commentary and case studies focusing on the significant challenges
faced by today’s retail and hospitality businesses. Written by a well–
informed team of journalists and with supporting contributions from
a range of thoughtleaders, an insightful and balanced view is
assured. Microsoft’s popular and highly regarded customer
magazine has won a captive and influential following. What makes
Retailspeak so special for Microsoft is the way that this publication
has been embraced by many of our key partners who continue to
report great feedback about their participation.
Paula Paravecchio
EMEA Managing Director, Distribution and Services
Microsoft
Engage with captive industry audiences
One, two, or all three?

4. True business value marketing
Let us change the way you think about business media. Embrace our industry magazines as
your own, and directly connect with existing and prospective clients. Remember, you’re not
just investing in any third party magazine, or even any customer magazine, but your
customer magazine – one that provides you with a channel to go-to-market alongside
Microsoft and other likeminded and innovative brands.
The role
Publishing Partners have the opportunity to participate as actively or
passively as their schedule allows. Either manage the promotion of your
company yourself, or provide us with the instruction and direction to do the
job for you.
The package
• Corporate branding – Your organisation’s corporate logo, company
description and web address will be presented on the Publishing Partner
page at the front of the magazine.
• Advertisement space – Two pages of advertisement space in each issue, to
be used as you wish: a double page; two single pages (can be
consecutive); or a single page and an advertorial page. If available, these
two pages can be exchanged for the back cover.
• Editorial content and direction – The opportunity to influence the content
of the magazine and publish the successes, thought–leadership and other
messaging that you want your existing and prospective clients to
consume. Publishing Partners can also nominate a spokesperson to
contribute corporate viewpoints for the feature stories.
• Web site profile – A dynamic partner microsite on www.OnWindows.com,
for the period of your partnership, linked to via a logo on the Web site
home page and also prioritised in relevant solution and services searches.
The dynamic page provides links to an unlimited number of online news,
case studies and other resources available on the site.
• Copies of the magazine – As a sponsor, you are entitled to up to 500 free
copies of the magazine for distribution to your clients and business
partners. We can work with you to arrange for these copies to be sent
directly to your customers and prospects, with a customised covering
letter to drive responses. Additional copies are available at cost.
The cost
£8,950 – payable on publication. Compare what you get for your
investment with this package against any other business media proposal.
Next steps
To take the next step towards becoming a Publishing Partner call:
Jon Ingleton
+ 44 (0)7958 936 372
v-jonin@microsoft.com
Paul Simpson
+ 44 (0)116 222 9900
paul.simpson@tudor-rose.co.uk