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NationalK9
VeteransDay
Clara Langston
3/3/19
Ad Council Research
The Ad Council is a private, non-profit
organization that produces and
distributes ad campaigns in order to
create a positive difference in society.
The Ad Council teams up with other
agencies to create public service
advertisements that focus on a specific
social issues. The Ad council was
originally founded around 1942 to
support the war effort.
2National K9 Veterans DayClara Langston
National K9Veterans Day
National K9 Veterans Day, March 13,
is a day meant to commemorate the
service of military and working dogs
throughout history.
The first time that dogs were officially
a part of the U.S. Armed Forces was
on March 13, 1942. That was when
the Army began training for its new
War Dog Program, also known as the
"K-9 Corps"
3National K9 Veterans DayClara Langston
Our Rationale
Today's military dogs are valued
as important members of their
military units and even have their
own retirement ceremonies,
awards and memorial services.
Because military dogs are so
valued, the loss of a veteran dog
can be heartbreaking for the
owner of the dog.
Commemorating veteran dogs
can increase morale and boost
the spirit of those who have
served and/or worked with k9
units.
4National K9 Veterans DayClara Langston
Our Audience
People who have
trained, and/or
worked with, K9 units
• Cops
• Search and rescue
units
• Military Personnel
• Veterans
5National K9 Veterans DayClara Langston
Project Overview
• Logo
• Poster
6National K9 Veterans DayClara Langston
How will we get the word out?
• Short Format Video
• Pitch Presentation
Our Design Challenge
7National K9 Veterans DayClara Langston
Because a good portion of the
audience are currently active in the
military, it could be hard to reach
them due to them working abroad.
Our thoughts are:
• Office/base posters
• Military Media Military Base
Newspaper
• Commercials (to reach their family
members)
Tone,Look,&Feel
8
National K9 Veterans DayClara Langston
• Honor
• Respectful
• Earnest
• Upstanding
• Dutiful
• Appreciative
• Commemorate
• Admiring
• Compassionate
• Optimistic
• Supportive
• Reassuring
• Encouraging
• Remember
• Patriot
• Humble
• Admiring
• Rustic
• Sincere
• Thoughtful
• Reflective
• Virtuous
• Veteran
9National K9 Veterans DayClara Langston
VisualInspiration
The style will have a distressed or grunge look
to it, similar to Banksy’s style. The designs
will rely greatly on imagery, rather than
words, and the images will mostly be black
with some dark, earthy colors.
NationalK9
VeteransDay
LogoDevelopment
11National K9 Veterans DayClara Langston
LogoResearch
12National K9 Veterans DayClara Langston
LogoResearch
LogoResearch
13National K9 Veterans DayClara Langston
14
National K9 Veterans DayClara Langston
LogoConcept1
15
National K9 Veterans DayClara Langston
LogoConcept2
16
National K9 Veterans DayClara Langston
LogoConcept3
NationalK9
VeteransDay
PosterDevelopment
18
Clara Langston National K9 Veterans Day
PosterResearch
19
National K9 Veterans DayClara Langston
PosterSketches
20
National K9 Veterans DayClara Langston
DigitalPoster
21
National K9 Veterans DayClara Langston
PrototypedPoster
22
Storyboard
23
ShortFormatVideo
Questions?
Thank You

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Langston_clara_final_pp2

  • 2. Ad Council Research The Ad Council is a private, non-profit organization that produces and distributes ad campaigns in order to create a positive difference in society. The Ad Council teams up with other agencies to create public service advertisements that focus on a specific social issues. The Ad council was originally founded around 1942 to support the war effort. 2National K9 Veterans DayClara Langston
  • 3. National K9Veterans Day National K9 Veterans Day, March 13, is a day meant to commemorate the service of military and working dogs throughout history. The first time that dogs were officially a part of the U.S. Armed Forces was on March 13, 1942. That was when the Army began training for its new War Dog Program, also known as the "K-9 Corps" 3National K9 Veterans DayClara Langston
  • 4. Our Rationale Today's military dogs are valued as important members of their military units and even have their own retirement ceremonies, awards and memorial services. Because military dogs are so valued, the loss of a veteran dog can be heartbreaking for the owner of the dog. Commemorating veteran dogs can increase morale and boost the spirit of those who have served and/or worked with k9 units. 4National K9 Veterans DayClara Langston
  • 5. Our Audience People who have trained, and/or worked with, K9 units • Cops • Search and rescue units • Military Personnel • Veterans 5National K9 Veterans DayClara Langston
  • 6. Project Overview • Logo • Poster 6National K9 Veterans DayClara Langston How will we get the word out? • Short Format Video • Pitch Presentation
  • 7. Our Design Challenge 7National K9 Veterans DayClara Langston Because a good portion of the audience are currently active in the military, it could be hard to reach them due to them working abroad. Our thoughts are: • Office/base posters • Military Media Military Base Newspaper • Commercials (to reach their family members)
  • 8. Tone,Look,&Feel 8 National K9 Veterans DayClara Langston • Honor • Respectful • Earnest • Upstanding • Dutiful • Appreciative • Commemorate • Admiring • Compassionate • Optimistic • Supportive • Reassuring • Encouraging • Remember • Patriot • Humble • Admiring • Rustic • Sincere • Thoughtful • Reflective • Virtuous • Veteran
  • 9. 9National K9 Veterans DayClara Langston VisualInspiration The style will have a distressed or grunge look to it, similar to Banksy’s style. The designs will rely greatly on imagery, rather than words, and the images will mostly be black with some dark, earthy colors.
  • 11. 11National K9 Veterans DayClara Langston LogoResearch
  • 12. 12National K9 Veterans DayClara Langston LogoResearch
  • 14. 14 National K9 Veterans DayClara Langston LogoConcept1
  • 15. 15 National K9 Veterans DayClara Langston LogoConcept2
  • 16. 16 National K9 Veterans DayClara Langston LogoConcept3
  • 18. 18 Clara Langston National K9 Veterans Day PosterResearch
  • 19. 19 National K9 Veterans DayClara Langston PosterSketches
  • 20. 20 National K9 Veterans DayClara Langston DigitalPoster
  • 21. 21 National K9 Veterans DayClara Langston PrototypedPoster