SlideShare une entreprise Scribd logo
1  sur  31
International social media trends Conversational PR Clare Hamilton-Eddy March 5 th  2009
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From the outset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clocking up the hours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global overview: internet users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global overview: social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social network map http://www.oxyweb.co.uk/blog/socialnetworkmapoftheworld.php   -  November 2008
A closer look ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A quick look at Germany…
Germany cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A quick look at France www.copainsdavant.linternaute.com 2009: 10 million users – slower growth Over 50% of French bloggers use Sky Rock as their blog platform http://www.skyrock.com/blog/ 2009: 7 million users – fast growth  2009: 20,000 users only 2009: 4 million bloggers
France cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The rest of Europe
It’s all about Twitter! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The global rise of Twitter http://www.webanalyticsworld.net/2009/02/twitter-facebook-up-myspace-technorati.html   ,[object Object]
Global Twitter patterns
Going mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Includes top five countries listed.
Further afield: US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
US cont. ,[object Object],http://www.clickz.com/3632665 For full list, visit: Top Social Networking Sites by Unique Visitors, December 2008 Property December 2007 (000) December 2008 (000) Change (%) Total Internet audience 183,619 190,650 4 Social networking audience 120,201 135,715 13 MySpace.com 68,905 75,919 10 Facebook 34,658 54,552 57 Flickr 13,540 20,698 53 Classmates Online 10,002 16,553 66 MyLife.com** N/A 15,018 N/A Buzznet 4,973 9,781 97 AOL Community 40 9,208 22,701
US podcasts ,[object Object],[object Object],[object Object],[object Object],http://www.emarketer.com/Article.aspx?id=1006937
Asia: China
Asia: China
Asia: China ,[object Object],[object Object]
Asia: India ,[object Object],[object Object],[object Object],[object Object],[object Object]
The global future? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The global future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions
Feedback for 2009 plan

Contenu connexe

Tendances

MBA PG - MTA e-Business | Social Media
MBA PG - MTA e-Business | Social MediaMBA PG - MTA e-Business | Social Media
MBA PG - MTA e-Business | Social Mediavasco marques
 
The value of social media to public affairs
The value of social media to public affairsThe value of social media to public affairs
The value of social media to public affairsSeth Stuck
 
Stats for why Extension should use social media
Stats for why Extension should use social mediaStats for why Extension should use social media
Stats for why Extension should use social mediaAnne Adrian
 
Using Social Media in Education (and Statistics)
Using Social Media in Education (and Statistics)Using Social Media in Education (and Statistics)
Using Social Media in Education (and Statistics)Patricia Schlicht
 
Sharing Uncertain Science: Mapping the Circulation of COVID-19 Preprint Resea...
Sharing Uncertain Science: Mapping the Circulation of COVID-19 Preprint Resea...Sharing Uncertain Science: Mapping the Circulation of COVID-19 Preprint Resea...
Sharing Uncertain Science: Mapping the Circulation of COVID-19 Preprint Resea...Axel Bruns
 
The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State of Internet Access | NABSHOW 2015 Social Media Symposium The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State of Internet Access | NABSHOW 2015 Social Media Symposium Richard Harrington
 
Social Media around the World 2011
Social Media around the World 2011Social Media around the World 2011
Social Media around the World 2011InSites Consulting
 
The Digital Consumer Report 2014 Nielsen
The Digital Consumer Report 2014 NielsenThe Digital Consumer Report 2014 Nielsen
The Digital Consumer Report 2014 NielsenDung Tri
 
A history of the business of social media
A history of the business of social mediaA history of the business of social media
A history of the business of social mediaMarilene dos Santos
 
The Conversation on Facebook: Patterns of Dissemination in Australia and Angl...
The Conversation on Facebook: Patterns of Dissemination in Australia and Angl...The Conversation on Facebook: Patterns of Dissemination in Australia and Angl...
The Conversation on Facebook: Patterns of Dissemination in Australia and Angl...Axel Bruns
 
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Eugenie Savina
 
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social Media
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social MediaProf. Hendrik Speck - IMEA 3 Heidelberg - Social Media
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social MediaHendrik Speck
 
Facebook Case Study + Solutions 2013
Facebook Case Study + Solutions 2013Facebook Case Study + Solutions 2013
Facebook Case Study + Solutions 2013André L. Campino
 
Prof. Hendrik Speck - Privacy and Social Networks
Prof. Hendrik Speck - Privacy and Social NetworksProf. Hendrik Speck - Privacy and Social Networks
Prof. Hendrik Speck - Privacy and Social NetworksHendrik Speck
 
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...Hendrik Speck
 
Netpop | Connect Social Networkers 2008 Teaser
Netpop | Connect Social Networkers 2008 TeaserNetpop | Connect Social Networkers 2008 Teaser
Netpop | Connect Social Networkers 2008 TeaserNetpop Research
 
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.Hendrik Speck
 

Tendances (20)

MBA PG - MTA e-Business | Social Media
MBA PG - MTA e-Business | Social MediaMBA PG - MTA e-Business | Social Media
MBA PG - MTA e-Business | Social Media
 
The value of social media to public affairs
The value of social media to public affairsThe value of social media to public affairs
The value of social media to public affairs
 
Stats for why Extension should use social media
Stats for why Extension should use social mediaStats for why Extension should use social media
Stats for why Extension should use social media
 
Using Social Media in Education (and Statistics)
Using Social Media in Education (and Statistics)Using Social Media in Education (and Statistics)
Using Social Media in Education (and Statistics)
 
Social Media – Making it Business Relevant
Social Media – Making it Business RelevantSocial Media – Making it Business Relevant
Social Media – Making it Business Relevant
 
Sharing Uncertain Science: Mapping the Circulation of COVID-19 Preprint Resea...
Sharing Uncertain Science: Mapping the Circulation of COVID-19 Preprint Resea...Sharing Uncertain Science: Mapping the Circulation of COVID-19 Preprint Resea...
Sharing Uncertain Science: Mapping the Circulation of COVID-19 Preprint Resea...
 
The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State of Internet Access | NABSHOW 2015 Social Media Symposium The State of Internet Access | NABSHOW 2015 Social Media Symposium
The State of Internet Access | NABSHOW 2015 Social Media Symposium
 
Brian solis
Brian solisBrian solis
Brian solis
 
Social Media around the World 2011
Social Media around the World 2011Social Media around the World 2011
Social Media around the World 2011
 
The Digital Consumer Report 2014 Nielsen
The Digital Consumer Report 2014 NielsenThe Digital Consumer Report 2014 Nielsen
The Digital Consumer Report 2014 Nielsen
 
A history of the business of social media
A history of the business of social mediaA history of the business of social media
A history of the business of social media
 
The Conversation on Facebook: Patterns of Dissemination in Australia and Angl...
The Conversation on Facebook: Patterns of Dissemination in Australia and Angl...The Conversation on Facebook: Patterns of Dissemination in Australia and Angl...
The Conversation on Facebook: Patterns of Dissemination in Australia and Angl...
 
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
Social Media: Breakfast. Dinner. Supper (for conference of EHU "Europe-2011: ...
 
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social Media
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social MediaProf. Hendrik Speck - IMEA 3 Heidelberg - Social Media
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social Media
 
Facebook Case Study + Solutions 2013
Facebook Case Study + Solutions 2013Facebook Case Study + Solutions 2013
Facebook Case Study + Solutions 2013
 
Prof. Hendrik Speck - Privacy and Social Networks
Prof. Hendrik Speck - Privacy and Social NetworksProf. Hendrik Speck - Privacy and Social Networks
Prof. Hendrik Speck - Privacy and Social Networks
 
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...
 
Netpop | Connect Social Networkers 2008 Teaser
Netpop | Connect Social Networkers 2008 TeaserNetpop | Connect Social Networkers 2008 Teaser
Netpop | Connect Social Networkers 2008 Teaser
 
Social Networkers U.S
Social Networkers U.SSocial Networkers U.S
Social Networkers U.S
 
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.
 

Similaire à International Social Media Trends2

UM Wave.4 highlights
UM Wave.4 highlightsUM Wave.4 highlights
UM Wave.4 highlightsekonstantatou
 
Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerWave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
 
Succeeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategySucceeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategyVanksen
 
Why the future of social marketing is global
Why the future of social marketing is globalWhy the future of social marketing is global
Why the future of social marketing is globalTerence Ling
 
Nielsen Social Media Report 2012
Nielsen Social Media Report 2012Nielsen Social Media Report 2012
Nielsen Social Media Report 2012Thien Huong Nguyen
 
The social-media-report-2012
The social-media-report-2012The social-media-report-2012
The social-media-report-2012Suman Mishra
 
Pr chapter 13
Pr chapter 13Pr chapter 13
Pr chapter 13devy7
 
Wave 4 - Power to the People
Wave 4 - Power to the PeopleWave 4 - Power to the People
Wave 4 - Power to the PeopleThorsten Linz
 
FGCA Conf Presentation Dec 09
FGCA Conf Presentation Dec 09FGCA Conf Presentation Dec 09
FGCA Conf Presentation Dec 09csukach
 
Embracing Social Media to Strengthen our Marketing Message
Embracing Social Media to Strengthen our Marketing MessageEmbracing Social Media to Strengthen our Marketing Message
Embracing Social Media to Strengthen our Marketing MessagePieter-Jan Adriaensens
 
Web 2.0 From Conversation To Communication
Web 2.0 From Conversation To CommunicationWeb 2.0 From Conversation To Communication
Web 2.0 From Conversation To CommunicationTWO Social
 
Is Social Networking On The Decline
Is Social Networking On The DeclineIs Social Networking On The Decline
Is Social Networking On The Declineelearnplymouth
 
Awareness Of Social Media
Awareness Of Social MediaAwareness Of Social Media
Awareness Of Social MediaAkbar Kiani
 
Social media stats of the month - January
Social media stats of the month - JanuarySocial media stats of the month - January
Social media stats of the month - JanuaryVisible
 

Similaire à International Social Media Trends2 (20)

UM Wave.4 highlights
UM Wave.4 highlightsUM Wave.4 highlights
UM Wave.4 highlights
 
΅Wave . 4 highlights
΅Wave . 4 highlights΅Wave . 4 highlights
΅Wave . 4 highlights
 
Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerWave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker
Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker
 
Nielsen globalfaces mar09
Nielsen globalfaces mar09Nielsen globalfaces mar09
Nielsen globalfaces mar09
 
Succeeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategySucceeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategy
 
Why the future of social marketing is global
Why the future of social marketing is globalWhy the future of social marketing is global
Why the future of social marketing is global
 
Nielsen Social Media Report 2012
Nielsen Social Media Report 2012Nielsen Social Media Report 2012
Nielsen Social Media Report 2012
 
The social-media-report-2012
The social-media-report-2012The social-media-report-2012
The social-media-report-2012
 
Pr chapter 13
Pr chapter 13Pr chapter 13
Pr chapter 13
 
Wave 4 - Power to the People
Wave 4 - Power to the PeopleWave 4 - Power to the People
Wave 4 - Power to the People
 
FGCA Conf Presentation Dec 09
FGCA Conf Presentation Dec 09FGCA Conf Presentation Dec 09
FGCA Conf Presentation Dec 09
 
Embracing Social Media to Strengthen our Marketing Message
Embracing Social Media to Strengthen our Marketing MessageEmbracing Social Media to Strengthen our Marketing Message
Embracing Social Media to Strengthen our Marketing Message
 
Web 2.0 From Conversation To Communication
Web 2.0 From Conversation To CommunicationWeb 2.0 From Conversation To Communication
Web 2.0 From Conversation To Communication
 
Is Social Networking On The Decline
Is Social Networking On The DeclineIs Social Networking On The Decline
Is Social Networking On The Decline
 
Awareness Of Social Media
Awareness Of Social MediaAwareness Of Social Media
Awareness Of Social Media
 
Social media
Social mediaSocial media
Social media
 
Social media stats of the month - January
Social media stats of the month - JanuarySocial media stats of the month - January
Social media stats of the month - January
 
Quantifying Social Media
Quantifying Social MediaQuantifying Social Media
Quantifying Social Media
 
Digital Media Strategies UK 2018
Digital Media Strategies UK 2018Digital Media Strategies UK 2018
Digital Media Strategies UK 2018
 
Social Report Q3 2014
Social Report Q3 2014Social Report Q3 2014
Social Report Q3 2014
 

International Social Media Trends2