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How to Attract the Right Audience for Your Brand

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Clarele Mortimer discusses how building and sustaining the right audience can enhance all aspects of your brand’s overall performance. By knowing who your audience is, what they want, and how to reach them, you’re giving your brand the best chance for success.

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How to Attract the Right Audience for Your Brand

  1. 1. ATTRACT THE RIGHT AUDIENCE FOR YOUR BRAND How To   Clarele Mortimer
  2. 2. Cultivating an engaged audience is key to the success of any brand. Once your brand’s mission and values are well-established, the next step is finding the right audience and integrating your brand into their lives.
  3. 3. 1. IDENTIFY YOUR AUDIENCE When building your brand, it’s easy to think, “I want everyone to be my audience.” However, narrowing your focus to people in a certain age group, geographic area or niche can benefit your brand in the long run.
  4. 4. 2. KNOW WHAT YOUR AUDIENCE WANTS One strategy for knowing your audience is to create “customer personas.” These are fake people who represent the real audience members you’re trying to engage. By putting a name and face to your audience, it is easier to create relevant content. Knowing your audience can be a complicated process, but understanding their motivations is crucial for successful branding. Example persona: Millennial Megan, a 26-year-old administrative assistant with a dog and no children. She is a newlywed from Brooklyn, New York, who values healthy lifestyles and eco-friendly companies.
  5. 5. 3. MAKE YOUR BRAND ACCESSIBLE If your brand’s target audience is 18-year- olds, you probably won’t want to use local newspaper ads to reach the largest number of relevant people. Similarly, Twitter isn’t your best option for reaching an audience of Baby Boomers.
  6. 6. 4. KEEP YOUR AUDIENCE ENGAGED Once you have a loyal following, you will want to nurture that community. Two-way communication is the best way for an audience to feel engaged with a brand. This means you are actively connecting with your audience on a human level. Social media is great for this kind of communication. It is okay for 20% of your content to be self-serving for your brand, but the remaining 80% of your content should add value to your audience’s lives through education, entertainment, etc.
  7. 7. THANK YOU! For the full blog on this topic, please visit: c l a r e l e m o r t i m e r . n e t / b l o g s Building and sustaining the right audience can enhance all aspects of your brand’s overall performance. By knowing who your audience is, what they want, and how to reach them, you’re giving your brand the best chance for success.

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