First part of series of 5. Key learnings and concepts from our Retail Mall IoT & Marketing projects

1. THE MALL OF TOMORROW 1
Unified Commerce & Omni-channel Marketing

2. THE MALL OF TOMORROW
New digital ecosystem of experiences

3. THE MALL WHAT CONSUMERS WANT
Consumer ProductsShop
Visit for
specific
products
Specific
product
listing
Visit for many
products
Expose to
bigger crowd
Initially, the mall means a “market place” to
consumers which provides the convenience for access
to products in their demand
MALL IS A PLACE TO SHOP

4. THE MALL TRADITIONAL MALL VS DIGITAL COMMERCE
Physical experience
Cultural environment
Access to more products
Simplified buying processes
Location independence
Ease of delivery
Getaway feeling
Higher convenience

5. FUN
ENTERTAINMENT
JOY
THE MALL WHAT HAVE BEEN ADDED
Values
added
elements
SERVICES
LEISURE
RECREATIONAL CENTER
PUBLIC EVENT
RESTAURANT
CAFE
SPA
FITNESS
ECO MARKET

6. THE MALL AS “COMMUNITY CENTER” TO CONSUMERS
Physical experience
Cultural environment
Getaway feeling
Interactivity
Personalization
Add-on benefits
MALL IS A PLACE TO SHOP
MALL IS A PLACE PEOPLE WANT TO BE
...become destination where people meet, eat, relax,
indulge, work, rest and play…and shop...
A community venue to promote wellbeing and lifestyle
activities...

7. THE MALL CREATING MORE BUSINESS VALUES
Create added value experiences for visitors and
shoppers
Optimize tenant sales performance
Achieve highest rental yields and maximum
commercial income
Enhance capital value and “sellability” potential

8. THE MALL TO STAKEHOLDERS IN MALL CONTEXT
Mall
Shoppers
Tenants
Community
Owners,
Operator
Interest
groups, The
media
Staffs,
Partners
Images and Reputation
create a first choice perception for target
users and audiences
Known for attributes…?
Being modern, efficiency, wow experience,
high convenience,… for visit after visit
Connect exceptional “Added Values”
to meet diverse needs and aspirations

9. Mall TO BE center of connected
experiences and values

10. SHOPPER BUYING JOURNEY IN REALITY
trigger purchase
THE PURCHASE DECISION JOURNEY IS NO
LONGER LINEAR OR SEQUENTIAL
BECAUSE OF INFORMATION SURGE TO CONSUMERS

11. SHOPPER BUYING JOURNEY IN REALITY
trigger purchase
THERE ARE KEY MOMENTS OF TRUTH
commit
to
purchase
The zero moment
of truth
The first moment
of truth

12. SHOPPER BUYING JOURNEY IN REALITY
trigger purchase
THEY CAN BE NUMEROUS AND …
CONNECTED
THIS HAPPENS WHEN SHOPPER HAVE BOTH
EXPOSURE TO BOTH DIGITAL AND PHYSICAL

13. SHOPPER BUYING JOURNEY IN REALITY
trigger purchase
IT IS CHALLENGING TO FIND PATTERNS IN
A COMPLEX WORLD
NON-CONNECTED PHYSICAL AND DIGITAL WORLDS
WOULD ADD MORE FRICTION INTO IT

14. SHOPPER SEE THE WORLD THROUGH DIGITAL
SOCIAL MEDIA
PERSONAL DEVICES
WEB SEARCH APPS
E-COMMERCE

15. SHOPPER EXPECT TO SEAMLESS EXPERIENCE TO CONNECT
Touch point
Content
Opt-in
Buying

16. SHOPPER KEY DRIVER FOR BUSINESS PERFORMANCE
SHOPPER
Tenants
Community
Owners,
Operator
Interest
groups, The
media
Staffs,
Partners
It is responsibility for the MALL
to connect SHOPPER to key
values-generating stakeholders

17. Digital Ecosystem Help To Unlock New
Values In Mall

18. DIGITAL ECOSYSTEM REMOVE FRICTIONS, ADD EXPERIENCES AND VALUES
Tenants
• Better lead generation to get more customer
• Better in-shop operational efficiency
• Better up/cross selling capability
Operator
• Better visitors insight and management
• Better customers services
Community
• Better communication channel
• Better opt-in experience
Media
• Better audience targeting
• Better measurable insight
Staffs
• Better customer services
• Better job satisfaction

19. DIGITAL ECOSYSTEM INCREAMENTAL SOLUTIONS MODEL
Connected
Interactive
Descriptive
Predictive
Diagnostics
Prescriptive
Content
Management
& Centralization
Prediction Feature &
Remote Device
Control
Marketplace
Ecosystem for Brands,
Partners & Consumers
Multi-channel
Content Displays
Connected Smart
devices control
Collaborative Commerce

20. DIGITAL ECOSYSTEM MULTI-CHANNEL CONTENT DISPLAY
DIGITAL SIGNAGE
INTERACTIVE KIOSK
WIFI ANALYTICS

21. DIGITAL ECOSYSTEM CONNECTED SMART DEVICES
IOT RETAIL SENSORY
AUDIENCE SENSORY

22. DIGITAL ECOSYSTEM COLLABORATIVE COMMERCE
Unified Commerce and Ecosystems

23. DIGITAL ECOSYSTEM IMPLEMENTATION BY PHASES
Connected
Interactive
Descriptive
Predictive
Diagnostics
Prescriptive
PHASE 1 PHASE 2 PHASE 3
Pilot
Full
Pilot Upgrade
Full Upgrade
Pilot Upgrade
Full Upgrade

24. Example Of Shopper Experience By
Design

25. How IoT aims to add values for retail tenants
Services innovation opportunities
• Draw key insights around preferences and decision-making behaviors of end consumer, such as identifying ”buyer”
and “browsers” by using footpath technologies
• Provide smart offers and enhanced information on products, parking, queuing, wayfinding availability using mobile
phones and interactive display based on knowledge about end-consumer location and condition
Phases of engagement
Recognize Me
Enable customers to
be recognized in the
mall and mapped to
their CRM profile and
browsing history
Inspire Me
Customer experience
a personalized home
screen and targeted
special offers
Inform Me
Customers can access
product information
and reviews to help
make a decision
Guide Me
Once a product is
selected, a guided map
allows customers to
easily find their way to
the selected product
Expedite Me
Toward the end of
shopping experience,
customers can pay using
in-app payment service,
avoiding any queue at
payment counter

26. Smart Retail - Recognize frequent shopper
Recognizing customers help to
bring them comfort
• Better insight for visit frequency
• Instant alert on VIP customers

27. Smart Retail – Inspire shoppers with right offers
Bring promotional offers as
personalized experience
• Include surprise and personal
factor to promotion
• Instantly measure customers
response and preference
toward promotion
• Provide filtering promotional
experience which possibly can
be outstanding and unique

28. Smart Retail – Keep shoppers stay informed
Rich information for products
and promotions highly
available and easily accessible
• Shoppers like to explore on
their own with much available
information
• Information automation also
means lower cost of human
resources to provide the same
experience to shopper
• Experience customization is
more relevant shopper context

29. Smart Retail – Guide shoppers to desired path
Shorten dwell-time for shoppers
to guide them to intended
destination
• Help shoppers to remove
distraction and reach to right
location quickly
• Shoppers like convenience and
quick access instead of wasting
time finding ways
• Deeper analytics on how
shoppers move in order to
customize path of shopping
experience

30. Smart Retail – Expedite shopper for quicker transaction
Provide more payment options for
both convenient and secure
transactions
• Remove the need to bring cash and
queue for payment
• Easy to issue digital voucher or
coupon for payment
• Better shopping history integration
with customer loyalty system

31. Business solutions to transform “The Mall of Tomorrow”
Digital Interactive Signage
WIFI Analytics
Customer Loyalty Platform
Retail Sensory Platform
Proximity-Ready Mobile Apps
Audience Analytics Platform

32. What We Can Do Next

33. NEXT IMPLEMENTATION BY PHASES
Connected
Interactive
Descriptive
Predictive
Diagnostics
Prescriptive
PHASE 1 PHASE 2 PHASE 3
Pilot (3months)
Full (6 months)
Digital Signage & Kiosk
WiFi Analytics
Pilot Upgrade
Full Upgrade
Feasibility Study – System & Application Customization – Launch Test

34. NEXT WE CAN DESIGN SOLUTIONS FOR ANY REQUIREMENT
Interactive Marketing & Design
Creative Concepts & Directions
Branding & Communications
Integrated Campaign & Strategy
Digital & Mobile Marketing
Digital & Mobile Touchpoint Engagements
Websites, UX, Gamifcations, Experiential design
Multi Sensory Analytics system
Media hardware: DOOH, Digital Merchandising Display
Project Platforms: MARCo, IDiOM, CoDE
Solutions Integration & IoT Mapping
•360° Interactive Marketing Communications
•Content Development & Production
•Digital Communications & Technology
•TouchPoint Marketing
•Digital Signage & Display Solutions
•Adtech products & Interactive Kiosks

35. NEXT CLIENTS & PROJECTS
Bill Board Sign Board Canopy
LED Digital SignageLED Backlit Frame Poster
I. PG management Module PG
Check in
Adminsystem
OverviewSystem
Location – Time - ImageLocation – Time - Image
Before Working
View Work Schedule
View Guideline / FAQ
Check Salary, Work hours
Request Support
Send Work Issues
Working
Work Schedule
Guideline
Time Work, Salary Info
Support Request
Work Issues
Support Request
Work Issues
Check out Daily Report
After Working
Location – Time - Image
Daily Report
Location – Time - Image
Daily Report
II. Admin Module
PGManagementSystem
OverviewSystem
Coordinator/
Supervisor
Work Schedule
Work Schedule
Guideline
Time Work, Salary Info
Support Request
Work Issues
Location, Time per 5 min
Daily Report
Guideline
Time Work
Record Before Working
Salary Info
Work Schedule
Guideline
Time Work, Salary Info
Support Request Work Issues
Real time Location Mapping
Work Routine Daily Report
Check in/out Info
Working
Support Request
Work Issues
Location, Time per 5 min
Daily Report
Check in/out Info
Summary Report
After Working
Summary Report
Photo TagReport

36. Solutions are
powered by
reputable
partners

37. Thanks!
AQUUS JSC
23 Phung Khac Khoan, District 1
Ho Chi Minh City, Vietnam
Phone: +84 97 647 3808
Email: clarence@aquus.asia