A decade back the word “online” or the phrase “being online” meant logging into individual mail accounts and checking mails or chatting through a messenger. Though the meaning still holds true, but it has added to it a new dimension.

1. Online Effectiveness and Social Media Analytics
A decade back the word “online” or the phrase “being online” meant logging into individual
mail accounts and checking mails or chatting through a messenger. Though the meaning still holds true,
but it has added to it a new dimension. Being online today also refers to whether you are present in any
social networking platform, either through an individual or a corporate account. This means whether
you are present in any of the popular networking groups and participating in trending topic discussions
with your valuable feedback. Hence, going by the recent changes, one can say that today it is essential
to be actively and “socially” online.
Need for social media analytics
Gradually with the expansion of internet technology and social media networking every corporate brand
is available online. The principal objective is brand awareness and online PR activities. Brand today want
to establish a personal connect with their target audience and be at the top recall value. Being present
in the social networking sphere also enables them to keep in tune with the latest happenings and also
manage any crisis that results. Therefore, this social intelligence helps companies to come up with smart
marketing and branding strategies.
Every business organization hence needs to concentrate on the expansive capacity of social media
analytics. It is an essential tool for any kind of social media campaign and helps to evaluate an
organization’s online effectiveness. Social media analytics provides users with a new platform for
evaluating interactive marketing by incorporating, estimating and enabling enterprises to act on the
social intelligence gained extending their reach and maximizing retention. This ultimately helps in
generating more revenue.
Innovative Social Media Analytics Tools
With the rapid development of social networking with sites such as Facebook, Twitter and blogs markets
are re-thinking about innovative analytics requirements in today’s web 2.0 platforms. Leading
companies specializing in social media analytics tools have come up with efficient solutions catering to a
client’s diverse business needs.
The solution:-
 Offers trending views and drill-down capacities
 Offers insights that help to make smarter, faster operating decisions across huge amounts of
social data
 Helps in revenue acquisition
 Helps users to get quicker insights into the principal influences on the K-Factor and viral
campaigns
 Helps to understand as to what keeps customers engaged, and uncover the levers that can most
impact revenues.
Furthermore, it offers quick results for businesses and helps to track social media behaviors real-time.
You can also get instant feedback on what will work for a particular product.
Learn more about :- Facebook analytics