Learn more about outsource marketing and figure out if it is right for your company!

1. Is Outsource Marketing
Right for Your Company?

2. What is Outsource Marketing?
Outsource marketing is NOT…

3. What is Outsource Marketing?
Outsource marketing is NOT…
a dirty word

4. What is Outsource Marketing?
Outsource marketing is NOT…
a dirty word shipping work overseas

5. What is Outsource Marketing?
For SMBs, outsource marketing can be the
difference between…

6. What is Outsource Marketing?
For SMBs, outsource marketing can be the
difference between…
Success

7. What is Outsource Marketing?
For SMBs, outsource marketing can be the
difference between…
Success and

8. What is Outsource Marketing?
For SMBs, outsource marketing can be the
difference between…
Success and Failure

9. Strategic vs. Tactical
Success of outsource marketing depends on
the type of services you need.

10. Strategic vs. Tactical
Success of outsource marketing depends on
the type of services you need.
Strategic OR Tactical

11. Strategic Outsourcing
You’re a good fit for strategic outsource
marketing if…

12. Strategic Outsourcing
You’re a good fit for strategic outsource
marketing if…
your company needs
a strategic vision for
how marketing can
support business
goals.

13. Strategic Outsourcing
You’re a good fit for strategic outsource
marketing if…
you need impartial advice and
subject matter expertise about
the viability of marketing
campaigns.

14. Strategic Outsourcing
You’re a good fit for strategic outsource
marketing if…
you outsource other
strategic functions
such as accounting or
public relations.

15. Strategic Outsourcing
You’re a good fit for strategic outsource
marketing if…
you have a realistic
budget for marketing
planning and
eventual execution.

16. Strategic Outsourcing
You’re a bad fit for strategic outsource
marketing if…

17. Strategic Outsourcing
You’re a bad fit for strategic outsource
marketing if…
your company does
not outsource any
other functions. If
your cleaning staff are
direct reposts, then
outsource marketing
is not right for you.

18. Strategic Outsourcing
You’re a bad fit for strategic outsource
marketing if…
your company has
trouble making
decisions.

19. Strategic Outsourcing
You’re a bad fit for strategic outsource
marketing if…
there is an ongoing battle between
marketing and another
department.
Outsourcing will only add to the
fray.

20. Strategic Outsourcing
You’re a bad fit for strategic outsource
marketing if…
you want to
outsource marketing
strategy just to “save
some money”.

21. Tactical Outsourcing
You’re a good fit for tactical outsource
marketing if…

22. Tactical Outsourcing
You’re a good fit for tactical outsource
marketing if…
you don’t need to be involved in
every small decision regarding
copywriting and design.

23. Tactical Outsourcing
You’re a good fit for tactical outsource
marketing if…
you can provide
meaningful, detailed
feedback to
copywriters and
designers.

24. Tactical Outsourcing
You’re a good fit for tactical outsource
marketing if…
you allow adequate lead time for
design, reviews, and changes.

25. Tactical Outsourcing
You’re a good fit for tactical outsource
marketing if…
your company is
good with meeting
deadlines.

26. Tactical Outsourcing
You’re a bad fit for tactical outsource
marketing if…

27. Tactical Outsourcing
You’re a bad fit for tactical outsource
marketing if…
you or a group at your company
needs to control every minutiae of
a marketing campaign.

28. Tactical Outsourcing
You’re a bad fit for tactical outsource
marketing if…
you often say to
contractors, “I don’t
know what I don’t like
about this
ad/logo/article, but
just show me more
options.”

29. Tactical Outsourcing
You’re a bad fit for tactical outsource
marketing if…
executives and marketing
leadership are not comfortable
turning over accountability to an
outside agency.

30. Outsource Marketing
Having the right expectations is key
to a successful relationship with an
outsource marketing agency.

31. Outsource Marketing
Carefully evaluate these points
before interviewing marketing
agencies.

32. Want to Learn More?
Download our
white paper
“Is Outsource
Marketing Right for
Your Company?”
at:
bit.ly/18CQrwb

33. For more information, visit
www.ClarityQst.com
or call
(877) 887-7611