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Outsource Marketing 
A Smart Choice for 
Technology Companies
Comparing Marketing Options 
Option #1: Hire a VP Marketing
Comparing Marketing Options 
Option #1: Hire a VP Marketing 
You can expect to pay a VP-level marketing 
executive over $175,000 in salary and benefits 
just to start.
Comparing Marketing Options 
Option #1: Hire a VP Marketing 
You will still need additional marketing staff to 
execute the strategies developed by your new 
VP Marketing.
Comparing Marketing Options 
Option #2: Outsource marketing to a typical 
full-service agency
Comparing Marketing Options 
Option #2: Outsource marketing to a typical 
full-service agency 
You will pay for ALL of their services, even if 
you don’t use them.
Comparing Marketing Options 
Option #3: Strategic Outsource Marketing
Comparing Marketing Options 
Option #3: Strategic Outsource Marketing 
Combining the leadership and vision of an 
in-house VP Marketing with the breadth of 
services of a full-service outsource marketing 
agency.
Comparing Marketing Options 
Option #3: Strategic Outsource Marketing 
The best of both worlds!
Comparing Marketing Options 
Option #3: Strategic Outsource Marketing 
You get:
Comparing Marketing Options 
Option #3: Strategic Outsource Marketing 
You get: 
• A dedicated project manager
Comparing Marketing Options 
Option #3: Strategic Outsource Marketing 
You get: 
• A dedicated project manager 
• A full array of marketing expertise under one 
umbrella
Comparing Marketing Options 
Option #3: Strategic Outsource Marketing 
You get: 
• A dedicated project manager 
• A full array of marketing expertise under one 
umbrella 
• Only pay for what you need, when you need it!
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Outsource Marketing Services 
Our Outsource Marketing Services Include
Strategic Outsource Marketing 
Benefits of strategic outsource marketing: 
1. Scalable Budgets 
2. Breadth of Services 
3. Time to Focus on Your Core Competencies 
4. “Ins” in the Industry 
5. Views from the Outside
Scalable Budgets 
This is the most critical benefit of strategic 
outsource marketing.
Scalable Budgets 
This is the most critical benefit of strategic 
outsource marketing. 
Pay only for the services used for the length of 
time needed.
Scalable Budgets 
This is the most critical benefit of strategic 
outsource marketing. 
Pay only for the services used for the length of 
time needed. 
This model suits projects of any size and scope.
Strategic Outsource Marketing 
Benefits of strategic outsource marketing: 
1. Scalable Budgets 
2. Breadth of Services 
3. Time to Focus on Your Core Competencies 
4. “Ins” in the Industry 
5. Views from the Outside
Breadth of Services 
With an outsource 
marketing agency, 
you have access to a 
team with expertise 
in every marketing 
discipline.
Breadth of Services 
Many agencies have 
vertical industry 
expertise as well.
Strategic Outsource Marketing 
Benefits of strategic outsource marketing: 
1. Scalable Budgets 
2. Breadth of Services 
3. Time to Focus on Your Core Competencies 
4. “Ins” in the Industry 
5. Views from the Outside
Focus on Core Competencies 
Leave the marketing to the experts so you 
have more time to focus on what you do best.
Strategic Outsource Marketing 
Benefits of strategic outsource marketing: 
1. Scalable Budgets 
2. Breadth of Services 
3. Time to Focus on Your Core Competencies 
4. “Ins” in the Industry 
5. Views from the Outside
“Ins” in the Industry 
Outsource marketing firms have lots of 
industry connections and partnerships to 
benefit your business.
Strategic Outsource Marketing 
Benefits of strategic outsource marketing: 
1. Scalable Budgets 
2. Breadth of Services 
3. Time to Focus on Your Core Competencies 
4. “Ins” in the Industry 
5. Views from the Outside
View from the Outside 
An outsource 
marketing agency can 
bring fresh ideas, 
insights, and out-of-the- 
box creativity to 
refresh your 
marketing.
Outsource Marketing 
Why Strategic Outsource Marketing Makes 
Sense for Technology Companies
Outsource Marketing 
Why Strategic Outsource Marketing Makes 
Sense for Technology Companies 
Technology companies are a great fit for 
outsource marketing
Outsource Marketing 
Why Strategic Outsource Marketing Makes 
Sense for Technology Companies 
Technology firms and executives are often too 
busy innovating and refining processes to keep 
up on the latest marketing tactics.
Outsource Marketing 
Why Strategic Outsource Marketing Makes 
Sense for Technology Companies 
Outsourcing the marketing function lets your 
executives focus on their core competencies.
Want to Learn More? 
Download our 
Outsource 
Marketing white 
paper at: 
bit.ly/JeuM4s
For more information, visit 
www.ClarityQst.com 
or call 
(877) 887-7611

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Outsource Marketing