Machine learning is a subset of artificial intelligence that can learn from vast data sets, make accurate predictions, and even take decisions. That makes it a hugely powerful tool for digital marketing, along with other area of technology. In particular, machine learning can deliver better performance through remarketing. This presentation covers: - What is machine learning? - How can machine learning deliver better marketing results? - What is remarketing? - How do machine learning and remarketing work together?

2. https://mailchi.mp/16ff381c064c/hi-tech-signup

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5. (https://www.clickz.com/resources/the-state-of-marketing-measurement-attribution-data-management/ )

14. Google’s self-driving cars and robots
get a lot of press, but the company’s
real future is in machine learning, the
technology that enables computers to
get smarter and more personal. – Eric
Schmidt

21. https://cloud.google.com/natural-language/

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36. Sixty-one percent of respondents said no, they did
not want tailored ads for products and services, 56
percent said no to tailored news, 86 percent said no
to tailored political ads, and 46 percent said no to
tailored discounts.
People consent because they have no choice.

40. In this example, the user is interacting with three value propositions and
the current state of his/her interactions are represented by the shaded
circles. The user has seen one impression of the first value proposition
(state 1), has downloaded the second value proposition (state 3), and has
not seen any impressions of the third (state 0).

41. Your site must be:
An e-commerce site
Generating 500 monthly transactions
Attract 10,000 daily pageviews

44. https://www.technologyreview.com/s/613063/ai-ethics-mit-college-of-computing-tech-humanities/

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57. www.emeritus.org

59. https://toolbox.google.com/datasetsearch
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https://www.technologyreview.com/s/612437/what-is-machine-learning-we-drew-you-another-fl
owchart/
https://www.kdnuggets.com/2015/09/data-lake-vs-data-warehouse-key-differences.html
https://developers.google.com/machine-learning/crash-course/ml-intro
https://www.forbes.com/sites/forbestechcouncil/2018/11/19/do-you-have-enough-data-for-mac
hine-learning/#3e76938152e2
https://www.blog.google/technology/ai/ai-principles/
https://cloud.google.com/vision/
https://medium.com/mit-technology-review/this-is-why-a-i-has-yet-to-reshape-most-businesses
-2f029d83b8d5
https://www.thinkwithgoogle.com/marketing-resources/airbnb-brand-campaign/
https://medium.com/mit-technology-review/this-is-how-a-i-bias-really-happens-and-why-its-so-h
ard-to-fix-369a864b4be7
https://www.forbes.com/sites/markvenables/2019/03/28/unlocking-value-from-data-is-key-to-a-
successful-digital-transformation/#228ccb221f04

60. https://growthbadger.com/remarketing/
https://searchengineland.com/10-top-retargeting-tips-adwords-users-222603