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Classy Black Girl - Media Kit
1. Our Focus is All Class. All Black. All Girl. All of the Time!
ClassyBlackGirl.com | Urban Luxor
A Vision of Sharelle D. Lowery, Inc.
The media kit
Publisher, Sharelle D. Lowery | Info@ClassyBlackGirl.com | 3060 El Cerrito Plaza, Suite 370, El Cerrito, CA 94530 | Office: 925.755.8711
2. ClassyBlackGirl.com | A Vision of Sharelle D. Lowery Media
Wrapped around the persona and lifestyle of self-proclaimed
“Hillary Banks with a Dash of Aunt Viv.”
ClassyBlackGirl.com - Founded July 2011
“I create and write for me, when something inspires me from a new
espresso machine, a beauty issue or a hot vacation spot that my
friends are talking about, I write, research and report about it to my
CBGzzzz….and they like what I write about!”
-Sharelle D. Lowery, Founder of ClassyBlackGirl.com
3. The ClassyBlackGirl.com Mission is a 4-Part Thrust thatThe ClassyBlackGirl.com Mission is a 4-Part Thrust that
encompasses the full lives of Upper Class Women of Colorencompasses the full lives of Upper Class Women of Color
Luxury & Lifestyle | Sharing & Showcasing experiences that are new and eclectic
Stepping Out of the Norm | Going Where No Black Woman Has Gone Before
Internet & Outernet Interaction | Upscale Events that bring the Luxury &
Lifestyle online experience OFFLINE to be touched, tasted and experienced fully as a
brands dream
Constant Upgrading | Every Article, Podcast, Video or Event will always
Upgrade the life experiences of Women of Color
4. Created a Network of over 1500 Interactive Women in a ProfessionalCreated a Network of over 1500 Interactive Women in a Professional
ForumForum
Gained Financial Sponsorships From various Brands such Sofn’ Free,Gained Financial Sponsorships From various Brands such Sofn’ Free,
Eucerin & CurlsEucerin & Curls
Became an Ambassador & Speaker at Major Bloggers ConferenceBecame an Ambassador & Speaker at Major Bloggers Conference
BlogaliciousBlogalicious
Ambassador for EucerinAmbassador for Eucerin
Completed & Sold Manners Manual, Volume OneCompleted & Sold Manners Manual, Volume One
Hosted 7 High-End | Urban Luxor EventsHosted 7 High-End | Urban Luxor Events
Became IncorporatedBecame Incorporated
Nominated for TWO Black WebLog Awards!Nominated for TWO Black WebLog Awards!
5.
6. Began writing San Francisco & Celebrity Etiquette on Examiner.comBegan writing San Francisco & Celebrity Etiquette on Examiner.com
Hosted Beauty, Books & Bubbly Events Sharing New Authors with theHosted Beauty, Books & Bubbly Events Sharing New Authors with the
CBG Group and Learning About BeautyCBG Group and Learning About Beauty
Became a Regular Writer for TheCurvyFashionistaBecame a Regular Writer for TheCurvyFashionista
Ambassador for EucerinAmbassador for Eucerin
Instituted March Manners MonthInstituted March Manners Month
Appeared on Several Panels & Radio ShowsAppeared on Several Panels & Radio Shows
Started Our Podcast | The Last Word in Class!Started Our Podcast | The Last Word in Class!
Launched our New Classy Black Girl App!Launched our New Classy Black Girl App!
7. “We Have Mastered turning the Internet into an Outernet
Experience!” Major Social Media Networks
Via ClassyBlackGirl.com | Blogging | Video Curation | Podcasting
Hosting “Urban Luxor” events to promote a lifestyle brand
Creating Exciting, Powerful & Focused Panel Discussions
Taking Hand Picked “Social Influencers” to a client for
intimate events
Beauty Days Group Trial & Reviews Girlfriend Style
Public Speaking & Ambassadorships at events
8. This Sunday ClassyBlackGirl. is throwing a
“Girls Night In.”
Hosted by Beauty Company Sally Hansen’s
Hosted by Major Retailer Walgreens
Creating Exciting, Powerful & Focused Brand Awareness for all
partygoers
Create Online Buzz among the people who follow me
online via pictures and photographs & blogposts
Beauty Days Group Trial & Reviews Girlfriend Style
9. OUR DEMOGRAPHICOUR DEMOGRAPHIC
Sex:Sex: 90% Women 10% Men90% Women 10% Men
Ethnicities & Percentages:
85% African American & Black
15% Other (Latina & Asian Women)
Education:
High School Diploma 45%
College Degrees 50%
Masters Degrees & Above 5%
Income:Income:
$30,000 - $50,000 62%
$50,001 - $99,999 26%
$100,000+ 12%
OUR FOLLOWINGOUR FOLLOWING
Unique Monthly Views: 7,100+Unique Monthly Views: 7,100+
Average Time on Site: 3.5Average Time on Site: 3.5
MinutesMinutes
Total Facebook Penetration: 6,000+
Twitter Followers 1200Twitter Followers 1200
Instagram: 800+Instagram: 800+
Pinterest Followers: 418+
Other Socially Interactive Sites:
2 YouTube Channels, SocialCam, &
SoundCloud
10. About Our ShowAbout Our Show
Our Shows are Averaging 800+ Downloads Per Show
Our Last Show Had Over 1090+ DownloadsOur Last Show Had Over 1090+ Downloads
Advertising on a Podcast Means that Your Show is Listened to Over & Over For Years
Our Show NumbersOur Show Numbers
ClassyBlackGirl’s, The Last Word in Class Podcast is an Extension of
ClassyBlackGirl.com. We interview entertainers, artists and gather the attention of
our demographic and a growing Black male demographic.
Available on Itunes & Blog Talk Radio
11.
12. Blog BannersBlog Banners
Contact our Brand Manager for details on Sponsored Posts, Tweets and
Facebook Posts.
Sponsored PostsSponsored Posts
Leader Banner – 728 x 90 $200
Banner – 300 x 250 $150
Button – 125 x 125 $50
Eiffel Banner – 160 x 600 $100
Discounts Are Available for Multiple Month Purchases | Monthly Prices*
13. CommercialsCommercials
ONE Entire show can be sponsored for $200.
>>This show sponsorship includes:
•Name usage every time that I say The Last Word in Class
•One 15 Second Commercial – ($50 Value)
•Links Back to YOUR WEBSITE from Our Show Notes on Blog & Blog Talk Radio
Sponsored ShowsSponsored Shows
15 Second Commercials – $50 per show
30 Second Commercials – $75 per show
Sponsored Event Coverage - $200 + Travel
Discounts Are Available for Multiple Month Purchases
14. Reviews…Reviews…
If a product is one that our demographic would like we ask that you please send
two(if the product comes in a set, please send two sets), one for the giveaway
and one to test so that we can promote the giveaway.
Giveaways…Giveaways…
ClassyBlackGirl.com will review products. We will not take suggestions on review
language or timeframes, that would be considered a sponsored post and we can
email you the price list for that service. We do not return products for review, we
may take 4-6 weeks to review a product as we have MANY stories on our editorial
calendar. If we do not like a product, we will usually NOT review that product.
15. Web Advertising | Blogging | Sponsored Posts | BeautyWeb Advertising | Blogging | Sponsored Posts | Beauty
DaysDays
Host/Sponsor EventsHost/Sponsor Events
Hire us to get your product into the Minds of Classy,Hire us to get your product into the Minds of Classy,
BlackGirls.BlackGirls.
Contact Us For Partnering Possibilities
Corrie J. Sampson | Brand Manager
Corrie@ClassyBlackGirl.com
510-414-1765 or 415-754-7740
Available for travel domestically and internationally
16. Our Focus is All Class.Our Focus is All Class.
All Black. All Girl. All of the Time.All Black. All Girl. All of the Time.