3. Legacy Health | Brand Book 2April 2014
President’s letter
Legacy Health is known for its quality, responsibility, professionalism and community dedication. This reputation has
been earned by the hard work and commitment of Legacy employees over the years.
An important way to reinforce these attributes is to have a consistent, unified and professional identity. An identity
is an organization’s look, feel, tone and voice; it influences how the public perceives an organization. The identity is
central to any communication effort and must be applied consistently to convey a single message that is in line with
Legacy Health’s mission, vision and values.
To say it another way: how we present ourselves to the public makes a difference. This matter is not to be taken
lightly — it helps shape who we are and who we want to be. We must realize that to achieve our best, we must
present ourselves at our best.
This guidebook should help, by giving you clear instructions on how to best present Legacy. Thank you for
supporting our image and making Legacy an outstanding organization.
Sincerely,
George J. Brown, M.D.
President, CEO
Legacy Health
4. Legacy Health | Brand Book 3April 2014
The Legacy brand
We believe Legacy Health has a unique story to tell. And when we tell that story, we can leave a lasting
impression. By following the identity standards in this guide, you can help communicate Legacy’s brand and
help the organization become more well-known and respected.
Following the brand
As part of the brand, Legacy has developed a simple tagline that gives everyone a feel for who we are.
“Our legacy is yours” indicates that Legacy belongs to the community, and that the legacy we leave is
improved health for all.
Legacy Health has one tagline: Our legacy is yours. Creating new or different taglines only serves to dilute
Legacy’s brand and awareness. All programs, services, clinics and other entities should use the Our legacy is
yours tagline.
Legacy’s mission statement complements our brand and tagline: “Our legacy is good health, for our peo-
ple, our patients, our communities, our world.” These words serve as a reminder of the special place we
have in the world. They concentrate on the present and define who we are.
Please note: Legacy has one mission. Departments and service lines should use such terms as “goals”
rather than “mission” if stating specific aims that differ from Legacy’s mission. Example: The goal of Legacy
Creative Services is to exceed our customers’ expectations and to support Legacy’s mission.
5. Legacy Health | Brand Book 4April 2014
Graphic standards
One of the best ways to maintain a consistent identity is through graphic standards, such as those found in this
guidebook.
These standards are designed to help Legacy Health maintain its graphic identity with patients, physicians, staff and
the public at large. It is a reference book for applying graphic standards in a variety of media and formats. It also
provides guidelines for written communication.
Feel free to contact Legacy Community Relations and Marketing if you undertake a communication project, even
a small one, for guidance in applying these standards. For resources for communication projects, see “Community
Resources and Marketing” on the MyLegacy intranet.
Please, no exceptions to these guidelines unless approved by Legacy Community Relations and Marketing. Please see
Legacy policy 100.61.
Legacy Community Relations and Marketing
1919 N.W. Lovejoy St.
Portland, OR 97209
503-415-5723 telephone
503-415-5954 fax
creative@lhs.org
6. Legacy Health | Brand Book 5April 2014
The Legacy Health logo
Key to our visual identity is the Legacy
Health logo. The logo is an organization’s
official identifying mark; it establishes a clear
identity. Therefore, it should be treated con-
sistently and properly in every usage.
The Legacy Health logo and all approved
variations (see pages 12–14) are the only
logos used by Legacy Health and its facilities,
departments, programs and projects.
The Legacy Health logo consists of two
elements: the logomark and the logo-
type. The logomark is the visual element;
the logotype represents the words. The
logomark and the logotype are always
placed together; neither the logotype nor
the mark should be used alone. Please
do not alter, change or modify them.
The Legacy Health logo uses three PMS col-
ors — PMS 485 red, PMS 294 blue and black
— for printing and should retain the colors
shown here.
The vertical format (to the upper right) is the
preferred format for the logo. Please note the
proportions of the logomark and logotype
and keep those consistent.
The horizontal format (to the lower right) is
acceptable when working in an application
in which the vertical format does not fit.
Please note the proportions of the logomark
and logotype and keep those consistent.
Primary logo — Vertical
Secondary use logo — Horizontal
Logomark
Logo
Logo
Logomark
Logotype
Logotype
7. Legacy Health | Brand Book 6April 2014
Minimum space
Minimum Clear Space
For proper visibility of the Legacy Health
logo, please allow for adequate clear space
around the logo. Use a clear space equal in
height from the bottom of the red square to
the top of the blue cube, as shown. No text,
images or other marks should appear in this
clear space.
Clear space
Clear space
Clear space
Clear space
8. Legacy Health | Brand Book 7April 2014
Important in using the Legacy Health logo is
presenting it at the proper size. Note: Sizing
is case specific; the following are general rec-
ommended sizes.
Logo size requirements
General recommended size
Primary logo — Vertical
Minimum size
.689" width
17.5 mm
.375" width
9.525 mm
9. Legacy Health | Brand Book 8April 2014
Some formats or usages don’t support the
preferred use of the Legacy Health logo in
full color. They are as follows:
One color
Some projects may use only one or two
colors. In this case, use the logo in one color
blue (PMS 294) or black. See the examples at
right.
Reversed t ype
Some formats make it so the logo cannot be
seen without reversing it. In this case, use the
logo reversed in white against a black or dark-
toned background. See other examples on the
next page of the Legacy logo in reversed
type.
Note:
Randall Children’s Hospital
Logo
The Randall Children’s Hospital logo can be
reproduced in full color, in one color (black or
PMS Process Blue), or reversed out of a back-
ground color or picture (white). The Randall
Children’s Hospital logo should not be repro-
duced in the Legacy blue (PMS 294).
Secondary use color options
One color (PMS 294 blue or black)
One color (PMS Process Blue or black)
Reversed type
Reversed type
10. Legacy Health | Brand Book 9April 2014
When the Legacy Health or the Randall Chil-
dren’s Hospital logo needs to be used in a
value of black or other dark colors, use the
diagram at the right to achieve sufficient
contrast. For background values between 0
and 20 percent, use the primary three-color
logo or secondary logo. For values ranging
from 30 to 40 percent, use the one-color
black logo. For values from 50 to 100 per-
cent, use the reversed logo.
The logo on contrast
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11. Legacy Health | Brand Book 10April 2014
Printing the Legacy Health or the Randall
Children’s Hospital logo on the proper back-
ground helps maintain a strong graphic iden-
tity. An overpowering color or pattern can
diminish the logo’s readability and its effec-
tiveness.
Acceptable contrasts
The Legacy Health logo can be used over a
background image or pattern only if there
is sufficient contrast to distinguish the logo
from background.
If the logo must be placed on a dark back-
ground, use a reverse version of the logo.
Refer to the recommendations (on the pre-
vious page) to review acceptable ranges for
using reverse version of logo.
The logo on backgrounds
Preferred contrasts Unacceptable
Never use the logo over a color
that makes it difficult to read.
Never use the logo over a background
that makes it difficult to read.
A light, solid background color
is acceptable contrast for the logo.
A pattern that does not fight the contrast
of the logo and shows optimum
legibility is acceptable.
Never use the logo over an image in
a way that makes it difficult to read.
Never add a white box behind the logo
to achieve acceptable contrast.
12. Legacy Health | Brand Book 11April 2014
protecting the logo
Always follow the rules for using the Legacy Health logo discussed in this guide. The following are examples of using
the logo incorrectly. Also, the kite (logomark) should not be separated from Randall Children’s Hospital (logotype)
except in rare cases due to space constraints, and also approved by Legacy Community Relations and Marketing.
Unacceptable uses
Never substitute the logotype
with a different font.
Never add effects such as drop shadows,
textures or bevels to the logo.
Never outline elements of the logo.
Never use the logomark alone,
without the logotype.
Never re size any portion of the logo-
mark or logotype.
Never reverse the order of the logo-
mark and the logotype.
Never alter the approved colors of
the Legacy Health logo.
Never stretch the proportions of the
Legacy Health logo.
Never alter the approved colors of
the Legacy Health logo.
Never replace the words “Legacy” or
“Health” with other words.
Never add effects such as a glow.
Never add a white box behind the
logo to achieve contrast on a dark
background.
13. Legacy Health | Brand Book 12April 2014
Legacy Health features five distinct medical centers, plus a children’s hospital. Because these medical centers repre-
sent our core business, they merit a strong identity: a logotype that is tied to the Legacy logo. See page 8 for color
use options.
Randall children’s hospital
The brand awareness of Randall Children’s Hospital at Legacy Emanuel requires special attention. By giving the hos-
pital a separate but connected graphic identity, we can emphasize that we are “the” center for children’s health care
in our region. The hospital’s name is “Randall Children’s Hospital at Legacy Emanuel.” However, for federal compliance
reasons the “at” is not part of the logotype.
Medical center logos
Primary logo — Horizontal
Secondary use logo — Vertical
14. Legacy Health | Brand Book 13April 2014
Legacy Health also contains a few, distinct
entities that warrant association with the
Legacy logo. That is because they generally
serve different audiences, are separate loca-
tions or are different legal or business entities.
They are the only exceptions allowed:
Legacy Hospice
Legacy Laboratory Ser vices
Legacy Medical Group
LEGACY RESEARCH INSTITUTE
Other approved logos
15. Legacy Health | Brand Book 14April 2014
Use the “Proud Partner” logo to represent the
partnership between RCH and Legacy sister
hospitals, e.g., Children’s Emergency Depart-
ment at Salmon Creek. It can also be used
for combined children’s and adult services
within the Legacy system such as Legacy
Oregon Burn Center.
Use the “Proud Member“ logo to represent
clinical partnerships between RCH and non-
Legacy hospitals, such as the hospitalist
program with Good Samaritan Hospital in
Corvallis.
We are considering visual identity or logos
for services and clinics associated with
Randall Children’s Hospital but not on the
campus. Please consult with Community
Relations and Marketing.
Special cases using the Randall Children’s Hospital logo
17. Legacy Health | Brand Book 16April 2014
Logo file naming
For ease of access to a variety of users and vendors, we follow a consistent naming convention for electronic files
of the logo. Individual files of the most frequently requested logos are posted on legacyhealth.org.
lh_logo_horz_wht.tif
Legacy entity Layout orientation Color File format
Legacy entity:
lh (legacy health)
lhos (legacy hospice)
lls (legacy laboratory services)
lmg (legacy medical group)
lri (legacy research institute)
emc (emanuel medical center)
gsmc (good samaritan medical center)
mpmc (meridian park medical center)
mhmc (mount hood medical center)
scmc (salmon creek medical center)
rch (randall children’s hospital)
Layout orientation:
vert (vertical)
horz (horizontal)
File Format:
.eps
.jpg
.tif
.ai
COlor:
blk (black)
wht (white)
blu (pms 294)
spot (Pantone match)
4cp (4 color process)
rgb (red green blue-light)
18. Legacy Health | Brand Book 17April 2014
Co-branding
Legacy occasionally produces communica-
tion material that is “co-branded,” promoting
two or more organizations or two or more
Legacy service lines; see the samples.
These relationships and the use of multi
ple logos are varied and can be complex
because of legal requirements; contractual
agreements; marketing, business or strategic
needs; or other reasons. Please seek assis-
tance from Legacy Communications and
Marketing in this matter.
19. Legacy Health | Brand Book 18April 2014
Another important component of an effec-
tive graphic identity is the consistent use of
colors across media types and printing pro-
cesses. There are three colors incorporated
into the Legacy Health logo as noted below.
Different media use different formulas or codes
to ensure the blue, red and black appear cor-
rectly. Legacy Creative Services will work with
various vendors on these formulas.
P M S Co lo r s
PMS colors, sometimes referred to as “spot
colors,” are used in printing.
Color equivalent
PMS 294 PMS 485 PMS Black
Pantone Matching
System (PMS) name
Color sample Used by R-G-B equivalent
Hex
equivalent
PMS 294 Legacy Health and system-wide
services (including Legacy
Laboratory Services)
0-85-150 003F87
PMS 4545 Accent color 240-229-199 E5DBBA
PMS Process Blue Randall Children’s Hospital 1-47-207 012FCF
PMS 542 Legacy Emanuel 87-160-2111 6693BC
PMS 259 Legacy Good Samaritan 120-29-125 72166B
PMS 376 Legacy Meridian Park 141-199-63 7FBA00
PMS Green Legacy Mount Hood 0-168-143 00A88F
PMS 138 Legacy Salmon Creek 246-160-25 D88C02
PMS 450 Legacy Medical Group 102-101-47 60542B
CMYK
CMYK colors, sometimes referred to as “four-color process,”
are colors built from cyan, magenta, yellow and black and
are used in printing.
RGB
RGB colors is a system of colors (red, green and blue) used
in screen presentations, such as a Web page or presentation
program.
Hex values
Hex values are used for Web and interactive use only.
20. Legacy Health | Brand Book 19April 2014
Official Fonts
Consistent typography is a vital element to a strong graphic identity. Legacy Health has three official fonts used in marketing
materials: Memphis Light, The Mix Semibold and Myriad Light. These fonts are available only to Legacy Creative Services. Each
of these fonts is part of a larger typeface family with various weights and styles.
For employees creating their own documents, Arial is the preferred font. Templates are available in Microsoft Word and Power-
Point incorporating the correct use of that font (see pages 49–50).
Headline Font
Memphis Light is a clean and contemporary
font that occasionally is used for headlines in
print work, such as ads and billboards.
Headline,
Secondary Headline
and Wordmark Font
The Mix Semi-bold is both easy-to-read and
represents stability. It is used in the logotype of
the Legacy logomark and is also used for head-
lines and secondary headlines, taglines and hos-
pital type treatments.
Body copy Font
Myriad Light is a clean, easy-to-read font.
Myriad Light is used for body copy.
Employee PC font
ARIAL is a sans-serif typeface that is packaged
with all versions of Microsoft Windows. It is one of
the most widely used fonts of the last 30 years.
Typographic styles
Headline font
Headline, secondary headline and wordmark font
Body copy font
Employee PC font
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefgh ij klmnopqrstuvwxyz
abcdefghijk lmnopqrstuvwx yz
abcdefghijklmnop q rstu v w x y z
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
21. Legacy Health | Brand Book 20April 2014
Stationery guidelines
b u s i n e ss ca r d s
Consistency in our business cards helps maintain our
image. Because of space constraints, we only use the
Legacy Health logo and the kite on business cards;
no logos from the medical centers or other Legacy
entities. Using the kite without the Randall Children’s
Hospital logotype on business cards is one of the few
cases in which it is permissible to separate the kite
from the logotype.
Legacy provides different templates for the front and
back of business cards. Examples are shown here and
on the following pages. Our vendor has the appropri-
ate specifications and all versions available. The order
form for business cards is on the MyLegacy intranet;
search “business cards.”
Note: Examples are shown at reduced size.
General
Legacy Health
1919 N.W. Lovejoy St.
Portland, OR 97209
503.415.5734 phone
503.415.5780 fax
rodewitt@lhs.org email
www.legacyhealth.org
Robert E. DeWitt
Senior Vice President
Chief Legal Officer
Legacy Mount Hood Medical Center
24988 S.E. Stark
Gresham, OR 97030
503.674.1478 phone
503.938.7970 pager
503.674.1356 fax
jabaker@lhs.org email
www.legacyhealth.org
Jennifer A. Baker, RT(R) (CV), BS
Manager
Legacy Imaging Services
Legacy Salmon Creek Medical Center
2211 N.E. 139th St.
Vancouver, WA 98686
360.487.5226 phone
360.408.0697 pager
503.938.8788 pager
thazen@lhs.org email
www.legacyhealth.org
Teresia Hazen, MEd, HTR, QMHP
Registered Horticultural Therapist
Legacy Rehabilitation Services
Randall Children’s Hospital
Legacy Emanuel
2801 N. Gantenbein Ave.
Portland, OR 97227
503.413.4367 phone
503.381.2822 mobile
503.413. 2428 pager
bsnodgrass@lhs.org email
www.legacyhealth.org
Barbara S. Snodgrass
Admitting
Telecom & Interpreter Services
Medical center
Legacy Emanuel Medical Center
2801 N. Gantenbein Ave., Suite 3015
Portland, OR 97227
Legacy Good Samaritan Medical Center
1015 N.W. 22nd Ave., Suite 529
Portland, OR 97210
503.413.6507 phone 503.413.8103 fax
thazen@lhs.org email
www.legacyhealth.org/gardens
Teresia Hazen, MED, HTR, QMPH
Registered Horticultural Therapist
Coordinator of Therapeutic Gardens & HT
Legacy also has standards for business cards, letterhead and envelopes.
22. Legacy Health | Brand Book 21April 2014
Business Cards
Stationery guidelines
Services + medical center
Large-print format business card
Legacy Medical Group locations
Legacy Medical Group–West Linn
2020 Eighth Ave., Suite B
West Linn, OR 97068
503.655.3320 phone
503.4134898 fax
www.legacyhealth.org
Legacy Medical Group–Foot & Ankle
Legacy Emanuel Medical Center
2800 N.Vancouver Ave., Suite 130
Portland, OR 97210
Legacy Good Samaritan Medical Center
222 N.W. Lovejoy St., Suite 419
Portland, OR 97210
503.413.2005 phone
503.413.3699 fax
www.legacyhealth.org
Jared K. Remmers, DPM
Podiatry
Legacy Cardiac Rehabilitation
Legacy Mount Hood Medical Center
24988 S.E. Stark St., Suite 130
Gresham, OR 97030
503.674.1590 phone
503.674.1356 fax
www.legacyhealth.org
Liz Ames, RN
Jill Wright, RN
Legacy Devers Eye Institute
1040 N.W. 22nd Ave., Suite 200
Portland, OR 97210
503.413.8498 phone
503.413.6937 fax
www.legacyhealth.org
Shari Katz, MA
Vision Rehabilitation Therapist
KIDS Team Mobile ICU
Randall Children’s Hospital
Legacy Emanuel
2801 N. Gantenbein Ave.
Portland, OR 97227
1.800.500.9111 transport activation
503.413.4392 office phone
503.413.4913 fax
kidsteam@lhs.org email
www.legacyhealth.org
23. Legacy Health | Brand Book 22April 2014
Business Cards
Most business cards for Legacy Health employees are blank on the back. However, for certain positions or for
information for patients, Legacy Health offers an option for the back of business cards. Our vendor for business
cards has the appropriate specifications.
Stationery guidelines
Business card back — Appointment
Business card back — with provider-based info
Custom backs
Business card back — Appointment — Large-print
Business card back — with provider-based info
Appointment — Large-print
See the Legacy Health Gardens at
www.legacyhealth.org/gardens
Our legacy is good health for our people,
our patients, our communities
and our world.
The objectives of the employee resource groups:
• Support human resources in recruiting a diverse
workforce that represents the communities we serve
and our world.
• Sustain an equitable and inclusive work environment
for all employees.
• Identify opportunities for expanding Legacy’s
business and services to the communities.
24. Legacy Health | Brand Book 23April 2014
Stationery guidelines
printed letterhead
Letterhead and envelopes also uphold Legacy Health graphic identity standards. The specifications are shown in this section.
Please note that letterhead is only available with full-color logos, not one-color. When formatting your letter, please use the font
Arial regular for your text.
To develop stationery for your department, you must first fill out a Printing Request Form, available on the MyLegacy intranet
(search for “printing request”). Follow the instructions on the form. Purchasing will assign a Lawson number to your stationery
item and will have Legacy’s forms and stationery vendor design the item and route a proof for approval. If you have stationery
on hand and wish to order more, refer to the six-digit Lawson number on the item and order through e-Buy.
Legacy Health general letterhead: 8.5" × 11"
Legacy Health
1919 N.W. Lovejoy St.
Portland, OR 97209
503.415.5600 phone
503.415.5899 fax
legacy health | Our legacy is yours. | www.legacyhealth.org
May 6, 2009
Recipient
Title
Address
City, State, Zip
To whom it may concern,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris dictum malesuada commodo. Ut vehicula nibh at
mauris interdum quis aliquet elit sollicitudin. Proin condimentum neque sed neque semper imperdiet. Vestibulum ut
libero a felis rutrum blandit non et nisi. Donec pretium pulvinar metus vel cursus. Ut vel est sed turpis luctus commodo.
Nam lectus justo, blandit sed convallis nec, ullamcorper quis nunc. Praesent nec felis nibh. Quisque a augue neque.
Sed sit amet magna vitae libero mollis gravida quis sed dui. Phasellus nec elit vulputate sapien convallis adipiscing quis
non nibh. Nulla facilisi.
Mauris et pretium erat. Morbi a elit mi, vel interdum felis. Vestibulum ante ipsum primis in faucibus orci luctus et
ultrices posuere cubilia Curae; Nam tortor justo, euismod eu tincidunt vitae, euismod non massa. In id elit tortor, non
rhoncus neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur varius lacinia metus, elementum
malesuada magna hendrerit sed. Praesent dui nibh, feugiat nec tempus sed, elementum sed ipsum. Fusce adipiscing,
neque nec fringilla commodo, ante erat consectetur mi, in bibendum turpis sapien viverra dolor. Nullam gravida enim
nibh. Fusce dolor purus, lobortis ac tempus vehicula, sagittis vel purus. Pellentesque ut neque at felis imperdiet blandit.
Nulla facilisi. Curabitur eget nulla sit amet metus mollis eleifend. In aliquet, velit vel consectetur consequat, eros mi
ultrices nunc, tempor porta velit lorem a orci. Nam tincidunt turpis eget eros placerat a semper nisi rutrum. Nulla sit
amet magna nisl. Morbi mattis, lacus sit amet rhoncus dapibus, nisi arcu mattis neque, eget iaculis nisl elit tincidunt
ipsum. Ut turpis mauris, laoreet ac condimentum vitae, sagittis ornare sem.
Sed tristique ultrices odio, tempor convallis lectus laoreet id. Maecenas eu dui leo. Ut congue est eu lectus cursus id
tempor eros luctus. Fusce consectetur malesuada aliquam. Praesent cursus luctus luctus. Suspendisse cursus elemen-
tum quam ac pulvinar. Donec ac neque non risus sodales pulvinar. Nulla placerat dolor sed turpis tincidunt feugiat.
Vestibulum purus magna, sodales eu pretium at, malesuada in elit. Curabitur non nulla sapien. Mauris dapibus enim in
ante lacinia eu faucibus nunc vestibulum. Mauris id purus vel lacus interdum auctor in eget ante. Sed urna dui, ultricies
ac molestie quis, pellentesque et velit. Ut id tellus non velit dignissim pretium nec at est. Praesent vel orci in eros
tempus tristique.
Sincerely,
Sender
Body of letter should begin
2.25"from top of the page.
Leave seven blank linesat
top of word document
1 margin from
bottom of page
Line 8
Line 10
Line 11
Line 12
Line 13
Line 14-15: Space
Line 16: Begin letter
1 margin
from left
side of
page
1.38 margin
from right
side of page
Note:
Body of letter is intentionally offset from the left edge
of Legacy Health logo to help the logo stand out.
Lawson
number for
reordering
XXXXXX
25. Legacy Health | Brand Book 24April 2014
printed letterhead
Stationery guidelines
Legacy Good Samaritan Hospital
1015 N.W. 22nd Ave.
Portland, OR 97210
503.413.7711 phone
503.413.6749 fax
legacy health | Our legacy is yours. | www.legacyhealth.org
H E A L T H
LEGACY
M E D I C A L C E N T E R
GOOD SAMARITAN
Medical center letterhead: 8.5 × 11
legacy health | Our legacy is yours. | www.legacyhealth.org
Legacy Medical Group–West Linn
2020 Eighth Ave., Suite B
West Linn, OR 97068
503.655.3320 phone
503.4134898 fax
XXXXXX
26. Legacy Health | Brand Book 25April 2014
printed letterhead
Stationery guidelines
legacy health | Our legacy is yours. | www.legacyhealth.org
H E A L T H
LEGACY
M E D I C A L C E N T E R
GOOD SAMARITAN
Legacy Transplant Services
Legacy Good Samaritan Hospital
1040 N.W. 22nd Ave., Suite 430
Portland, OR 97210
503.413.6555 phone
503.413.6563 fax
877.622.8030 toll free
Jane Smith, M.D.
Surgical Director
Joe Smith, M.D.
Medical Director
Joan Doe, M.S., R.N.
Transplant Social Worker
John Doe
Data Analyst
Medical center + service letterhead: 8.5 × 11
legacy health | Our legacy is yours. | www.legacyhealth.org
Legacy Medical Group–West Linn
2020 Eighth Ave., Suite B
West Linn, OR 97068
503.655.3320 phone
503.4134898 fax
XXXXXX
27. Legacy Health | Brand Book 26April 2014
printed letterhead
Stationery guidelines
Legacy Medical Group letterhead: 8.5 × 11
325006
28. Legacy Health | Brand Book 27April 2014
printed letterhead
Stationery guidelines
Legacy Medical Group letterhead with provider-based designation, 8.5 × 11
304296
A department of
Legacy Meridian Park Medical Center
29. Legacy Health | Brand Book 28April 2014
printed letterhead
Stationery guidelines
Legacy Medical Group letterhead with multiple locations, 8.5 × 11
285647
30. Legacy Health | Brand Book 29April 2014
printed letterhead
Stationery guidelines
Randall Children’s Hospital + service letterhead: 8.5 × 11
316049186346
31. Legacy Health | Brand Book 30April 2014
standard size envelopes
Our vendor for forms and stationery has the appropriate specifications for envelopes. The specifications are shown in
this section. Please note that envelopes are only available with full-color logos, not one-color.
Stationery guidelines
Legacy Breast Health Center−Salmon Creek
Legacy Salmon Creek Medical Center
2101 N.E. 139th St., Suite 150
Vancouver, WA 98686
RETURN SERVICE REQUESTED
280199
Legacy Health
1919 N.W. Lovejoy St.
Portland, OR 97209
RETURN SERVICE REQUESTED
173590
Legacy Health
1919 N.W. Lovejoy St.
Portland, OR 97209
RETURN SERVICE REQUESTED
173590
No. 10 envelope: 9.5 × 4.125
32. Legacy Health | Brand Book 31April 2014
standard size envelopes
Stationery guidelines
No. 10 envelope: 9.5 × 4.125
Randall Children’s Hospital
Legacy Emanuel
2801 N. Gantenbein Ave.
Portland, OR 97227
RETURN SERVICE REQUESTED
197042
Pediatric Urology Clinic
Randall Children’s Hospital
Legacy Emanuel
501 N. Graham St., Suite 500
Portland, OR 97227
RETURN SERVICE REQUESTED
292088
Children’s Cancer and Blood Disorders Program
Randall Children’s Hospital
Legacy Emanuel
2801 N. Gantenbein Ave., Third Floor
Portland, OR 97227
RETURN SERVICE REQUESTED
215302
33. Legacy Health | Brand Book 32April 2014
Legacy Health
1919 N.W. Lovejoy St.
Portland, OR 97209
RETURN SERVICE REQUESTED
173590
Stationery guidelines
Various sizes
OTHER SIZEs for envelopes
Envelopes are available to order in 10 × 13, 9 × 12 and 6 × 9.
If you require a different size, please contact Legacy Community Relations and Marketing.
Business reply mail
Business Reply Mail (BRM) envelopes are also
available. To request a BRM envelope, contact
Belinda Larsen at Legacy Good Samaritan.
She will request the proper artwork from the
U.S. Postal Service — it will be in the proper
format, with an exclusive ZIP+4 code and
barcode. A Lawson number will be assigned
to the BRM envelope and available to order
through Lawson.
The ZIP+4 code is different from the regu-
lar delivery ZIP+4 and is assigned to your
Legacy location only for business reply mail
and must not be used on regular mail. The
ZIP+4 will help the USPS to identify each
piece and charge mailing cost to an account
funded by Materials Service Operations.
Randall Children’s Hospital
Legacy Emanuel
2801 N. Gantenbein Ave.
Portland, OR 97227
RETURN SERVICE REQUESTED
335636
LEGACY MEDICAL GROUP - PULMONARY
LEGACY EMANUEL MEDICAL CENTER
501 N GRAHAM ST STE 260
PORTLAND OR 97227-9919
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
BUSINESS REPLY MAILRO,DNALTROPLIAMSSALC-TSRIF PERMIT NO. 56
POSTAGE WILL BE PAID BY ADDRESSEE
335401
XXXXXX
34. Legacy Health | Brand Book 33April 2014
We use two styles of note cards, shown here,
which can be used for thank you notes, invi-
tations, employee recognition notes as well
as notes to clients, patients or others. To
order note cards and envelopes, use the Law-
son order numbers listed below each item.
Note cards
Ourlegacyisyours.
www.legacyhealth.org
Ourlegacyisyours.
www.legacyhealth.org
Ourlegacyisyours.
www.legacyhealth.org
Ourlegacyisyours.
www.legacyhealth.org
Ourlegacyisyours.
www.legacyhealth.org
Note card_general:6.25”x 9”
Lawson 292154 Lawson 293646
Lawson 292153
36. Legacy Health | Brand Book 35April 2014
Apparel and promotional items
Legacy Health’s employees are our best ambassadors. Therefore, when we are out in the community with
clothing and other apparel, it is important those items uphold Legacy Health’s graphic identity standards.
Many Legacy items are ordered through the Legacy Company Store, on the MyLegacy intranet. The Legacy
Company Store is operated by our preferred vendor and follows the appropriate specifications. For
community events, we have two styles of T-shirts available through the Legacy Company Store. Please do
not request unique T-shirts with slogans other than “Our legacy is yours.”
Following are examples of logo usage.
• Whenever possible, the Legacy logo is imprinted in the full Legacy Health colors (blue, red and black).
If the Legacy logo is to be imprinted on a dark fabric that would not provide sufficient contrast for the
approved one-color options, a white logo may be used. On apparel using only one color, the logo should
be in black, blue or white.
• It is acceptable to use the Legacy medical center logo on apparel and promotional items where space
permits. For specific departments, units, centers and other entities in clothing, the names are placed on
the opposite chest from the logo. If space on small items is too tight for a logo, the words only can be used.
• Please do not use personal names, titles, credentials or slogans on apparel and promotional items.
• Graphics are typically applied to apparel by screenprinting or embroidery. Due to the production process,
screenprinting is able to reproduce smaller details than embroidery. Typography and graphics used in the
embroidery process often demand larger artwork to be clearly readable.
• For special events or other limited uses that seek to differ from these standards, please make a request
through Legacy Community Relations and Marketing.
37. Legacy Health | Brand Book 36April 2014
Legacy Wound
Care Center
Apparel and promotional items
short-sleeve T-shirt
Note: Embroidery is available for T-shirts; however, specifications for embroidery vary. Consult Legacy Marketing for details.
Front left chest:
Legacy Health logo (horizontal)
Light color T-shirts
Use three-color or one-color logo
Mid-tone color T-shirts
Use one-color logo
Dark color T-shirts
Use reversed logo
Back neck: Legacy Health logo
(vertical)
Front chest: Legacy Health logo
(horizontal) + department
Back center: Legacy Health logo
(vertical)
Front right sleeve:
Legacy Health logo (vertical)
Acceptable logo usage for fabric color range
Screenprint
Fabric Colors:
Light color fabric: Use three-color,
one-color blue (PMS 294), one-color black.
Mid-tone fabric: Use one-color blue (PMS 294),
one-color (black) or reversed logo (white).
Dark color: Use reversed logo (white).
38. Legacy Health | Brand Book 37April 2014
Department
of Oncology
Kern Critical Care Unit
Apparel and promotional items
short-sleeve T-shirt, medical center logo
Screenprint
Fabric Colors:
Light color fabric: Use three-color,
one-color blue (PMS 294), one-color black
or one-color (PMS Process Blue) for Randall
Children’s.
Mid-tone fabric: Use one-color blue (PMS 294),
one-color (black), one-color (PMS Process
Blue) for Randall Children’s or reversed logo
(white).
Dark color: Use reversed logo (white).
Front left chest:
Randall Children’s Hospital logo
Front left chest:
Medical center logo
Back neck:
Randall Children’s Hospital logo
Front chest: Randall Children’s
Hospital logo + department
Back center:
Randall Children’s Hospital logo
Front chest: Medical center logo
+ department
39. Legacy Health | Brand Book 38April 2014
Legacy W
ound
Care
Center
Legacy Wound
Care Center
Legacy Wound
Care Center Kern Critical Care Unit
Apparel and promotional items
Long-sleeve T-shirt
Front left chest: Legacy Health logo
(horizontal)
Back neck:
Legacy Health logo (vertical)
Front left chest:
Legacy Health logo (horizontal)
Sleeve: Department
Back center:
Legacy Health logo (vertical)
Front chest: Legacy Health logo
(horizontal) + department
Front chest: Medical center logo +
department
Front left chest:
Legacy Health logo (horizontal)
Back center: Department
Screenprint
Fabric Colors:
Light color fabric: Use three-color, one-
color blue (PMS 294), one-color (black) or
one-color (PMS Process Blue) for Randall
Children’s.
Mid-tone fabric: Use one-color blue
(PMS 294), one-color (black), one-color
(PMS Process Blue) for Randall Children’s
or reversed logo (white).
Dark color: Use reversed logo (white).
40. Legacy Health | Brand Book 39April 2014
Pediatric
Intensive Care Unit
Legacy Good Samaritan
Medical Center
Kern Critical Care Unit
Apparel and promotional items
polo shirts
Note: Text and logos are embroidered (stitched) instead of screenprinted.
Embroidery
Fabric Colors:
Light color fabric: Use three-color, one-
color blue (PMS 294), one-color (black) or
one-color (PMS Process Blue) for Randall
Children’s.
Mid-tone fabric: Use one-color blue
(PMS 294), one-color (black), one-color
(PMS Process Blue) for Randall Children’s
or reversed logo (white).
Dark color: Use reversed logo (white).
Front left chest:
Legacy Health logo (horizontal)
Front chest:
Randall Children’s Hospital logo (vertical)
+ department name
Front chest:
Legacy Health logo (horizontal)
+ medical center + department
Sleeve:
Legacy Health logo (horizontal)
Acceptable logo usage for fabric color range
41. Legacy Health | Brand Book 40April 2014
Legacy Wound
Care Center
Legacy Wound
Care Center
Legacy Wound
Care Center
Legacy Good Samaritan
Medical Center
Kern Critical Care Unit
Apparel and promotional items
button-down shirts
Embroidery
Fabric Colors:
Light color fabric: Use three-color, one-
color blue (PMS 294), one-color (black) or
one-color (PMS Process Blue) for Randall
Children’s.
Mid-tone fabric: Use one-color blue
(PMS 294), one-color (black), one-color
(PMS Process Blue) for Randall Children’s
or reversed logo (white).
Dark color: Use reversed logo (white).
Front left chest:
Legacy Health logo (horizontal)
Front chest: Legacy Health logo
(horizontal) + department
Front chest: Legacy Health logo
(horizontal) + Medical center +
department
Acceptable logo usage for fabric color range
42. Legacy Health | Brand Book 41April 2014
Apparel and promotional items
vests
Medical center names and departments can be added on the right side of vests.
Legacy Wound
Care Center
Acceptable logo usage for fabric color range
Front left chest:
Randall Children’s Hospital logo (vertical)
Front chest: Legacy Health logo
(horizontal) + department
Embroidery
Fabric Colors:
Light color fabric: Use three-color, one-
color blue (PMS 294), one-color (black) or
one-color (PMS Process Blue) for Randall
Children’s.
Mid-tone fabric: Use one-color blue
(PMS 294), one-color (black), one-color
(PMS Process Blue) for Randall Children’s
or reversed logo (white).
Dark color: Use reversed logo (white).
43. Legacy Health | Brand Book 42April 2014
Environmental
Waste Management
Apparel and promotional items
hats
Because of size constraints, please contact Legacy Creative Services with
requests for department or other names on hats.
Acceptable logo usage for fabric color range
Front center:
Legacy Health logo (horizontal)
Legacy Health logo and
department name
Embroidery
Fabric Colors:
Light color fabric: Use three-color, one-
color blue (PMS 294), one-color (black) or
one-color (PMS Process Blue) for Randall
Children’s.
Mid-tone fabric: Use one-color blue
(PMS 294), one-color (black), one-color
(PMS Process Blue) for Randall Children’s
or reversed logo (white).
Dark color: Use reversed logo (white).
44. Legacy Health | Brand Book 43April 2014
Cancer Services
Human
Resources
Apparel and promotional items
backpacks
Legacy Health graphic identity standards should be upheld on any item
imprinted with the Legacy logo. These examples show proper placement of
logos and names. Our vendor has specifications. A wide variety of products
are available for ordering.
45. Legacy Health | Brand Book 44April 2014
Apparel and promotional items
tote bags, messenger bags, shopping bags
Day
Treatment
UnitLegacy Wound
Care Center
padfolio
46. Legacy Health | Brand Book 45April 2014
Apparel and promotional items
BEVERAGE CONTAINERS
Congratulations
Epic Team
Neonatal
Intensive Care
Unit
Legacy Medical
Group–Canby
47. Legacy Health | Brand Book 46April 2014
Apparel and promotional items
pens and pencils
org
48. Legacy Health | Brand Book 47April 2014
Apparel and promotional items
BADGE HOLDERS
49. Legacy Health | Brand Book 48April 2014
Apparel and promotional items
miscellaneous
Lip balm
Flash drive
Lanyards
50. Legacy Health | Brand Book 49April 2014
Presentation guidelines
To help maintain Legacy Health’s brand identity in presenta-
tions, appropriate PowerPoint templates are available. Please
do not modify the templates.
There are two templates available on the MyLegacy intranet:
• Legacy Health branding PowerPoint template
• Randall Children’s Hospital branding PowerPoint template
A how-to guide to using the templates is also available.
Templates and instructions are available on the MyLegacy
intranet at Administrative Services Community Relations
and Marketing Resources.
Cover slide
Title slide
Text and picture slide
Cover slide: Randall Children’s Hospital
Bulleted list slide
Thank you slide
51. Legacy Health | Brand Book 50April 2014
Microsoft Word and preprint template guidelines
Preprint templates let Legacy employees
create a short document or info sheet for
internal or external use. The templates incor-
porate the key brand elements: logo, fonts,
colors and the “wave.” They are available in
horizontal and vertical formats for Legacy
Health and for each Legacy medical center
and major facility.
Templates are available in two forms:
• Preprints — employees can order and then
imprint text on these pages just as with tra-
ditional stationery. Only the vertical formats
are available in a printed version.
The preprints are orderable through
Lawson (order numbers are available on
MyLegacy at Administrative Services
Community Relations and Marketing
How to order).
• Microsoft Word templates — electronic files
with the branding elements embedded in
the template (ideal when emailing or print-
ing a small quantity of copies).
Download the Microsoft Word templates
from the MyLegacy intranet site at Adminis-
trative Services Community Relations and
Marketing Resources.
Headline-18 point text- keep flush left
Thank you for using this template to create Legacy Health documents that follow the
Legacy standards for our logo, appropriate colors and text fonts. You can use this
template for both internal documents (for Legacy employees) and for external
audiences.
To create your document, start by clicking on the appropriate template on the Legacy
intranet, then choose File Save as to save it to your computer. Then replace the text
you are reading now with your text.
Legacy’s standard font is Arial — please continue to use that font in your document. This
text is 11 point Arial — you can make it smaller. However, for readability we recommend
a minimum size of 10 point Arial. All headlines and body copy should be flush left.
We also recommend breaking up long text with subheads, like the examples below.
Subhead: bold, same size as text; flush left
Your text will automatically jump to the second page if it extends past the Legacy Health
logo below (leave at least ¼ inch between your text and the Legacy Health logo).
If you don’t need a second page in your document, you can delete it:
• first, highlight and delete the text box on the next page
• then click near the right bottom edge of the page to be deleted, and use the Edit
menu / Cut command to delete. Delete with care, however, because once you
delete page two, it’s not possible to add it back.
The rest of this template uses “Greek” text. Just paste your text over it (to preserve the
font and format, use the Edit-Paste Special-Unformatted Text command)
Vtelectiis quiamet rem si officia si quia aut aut et vellignimi, ut et aut officimpore sitiorum
veni to.
Subhead
Dustrum et, que venis simendi suntorro odiciies arum ius, is magnim quoditature placerc
Legacy Health and medical
center preprints,
8.5 × 11
Microsoft Word template with
Legacy footer, 8.5 × 11
Legacy Health and medical
center Microsoft Word
templates with Legacy
wave, 8.5 × 11 and
11 × 8.5
Headline-18 point text- keep flush left
Thank you for using this template to create Legacy Health documents that follow the Legacy standards
for our logo, appropriate colors and text fonts. You can use this template for both internal documents (for
Legacy employees) and for external audiences.
To create your document, start by clicking on the appropriate template on the Legacy intranet, then
choose File Save as to save it to your computer. Then replace the text you are reading now with your
text.
Legacy’s standard font is Arial — please continue to use that font in your document. This text is 11 point
Arial — you can make it smaller. However, for readability we recommend a minimum size of 10 point
Arial. All headlines and body copy should be flush left.
We also recommend breaking up long text with subheads, like the examples below.
Subhead: bold, same size as text; flush left
Your text will automatically jump to the second page if it extends past the Legacy Health logo below
(leave at least ¼ inch between your text and the Legacy Health logo).
The rest of this template uses “Greek” text. Just paste your text over it (to preserve the font and format,
use the Edit-Paste Special-Unformatted Text command)
52. Legacy Health | Brand Book 51April 2014
Photography
The use of photographs adds an important element to
Legacy communication material. However, there are several
issues to consider regarding photography:
Brand standards
Legacy seeks to use photography that follows our brand. The
photography style represents the people of our region and
system, images that are candid and personal. They inten-
tionally reflect the outcomes of Legacy, which are achieved
through the people, progress, quality and responsibility of
the system.
Culturally appropriate/diversity
Photography should be appropriate to and reflect the audi-
ence and message we are delivering; we attempt to feature
diversity in our photography.
Custom photography vs. stock photography
For many projects, stock (or purchased) photography is
the best solution. It is cost-effective; usage rights are often
unlimited or broad. In addition, general consumers can’t tell
the difference between a real patient or a potential patient
— it’s more about the message the photo conveys. Some-
times it is necessary to do custom photography to show
unique services we offer, highlight our facilities and other
specific purposes.
Consumer marketing
When marketing to consumers, we focus on the outcome
and overall good health. Research shows consumers are
more interested in getting back to living their lives to the
fullest possible and are less interested in seeing photos of
doctors or photos that are very clinical or technical in nature.
Physician/health care professional marketing
When marketing to health care providers and other profes-
sionals, it’s appropriate to be more specific in the photos
used. Professionals want to see other professionals and are
interested in and understand the technical side of treat-
ments offered.
Supplied photography
We discourage people from taking their own photos for
Legacy material because it is difficult to maintain quality
and consistency with the rest of our photo library. In certain
continued on next page
53. Legacy Health | Brand Book 52April 2014
Photography
cases, it may be appropriate. In any case, please follow the guidelines below on obtaining the
appropriate consents on all photos.
Usage rights
It’s important to note that photos and other artwork are governed by copyright law, so we
require that prior appropriate documentation is on file before using or re-using any items.
Legacy Creative Services can assist you with this.
• Patients and families — In compliance with HIPAA regulations, we must have a current
signed patient release form on file with Legacy Creative of any patient appearing in
photography in Legacy material. We also need signed consents from any family members.
The consent must include details about what uses the patient has approved; the form can’t
be for general/unspecified use.
• Staff and physicians — Although we are not required to get a signed consent, it’s good
practice to do so or, at a minimum, document consent.
• Photographer rights — When Legacy contracts with professional photographers for custom
photography, we negotiate the terms of how, when and where we can use those photos.
Legacy does not own the photos outright.
• Many stock photography sites offer photos at very reasonable prices and sometimes
unlimited usage. Rights vary widely across stock photo companies and by individual photos,
so read the terms carefully.
• Photos and other art on websites on the Internet are protected as well; websites usually
include policies on their sites to inform visitors about usage rights. If you find a photo you’re
interested in using, you need to research the rights through that organization, secure written
permission for use and keep documentation of those rights.
• Historical — Copyright law protects historical photos taken after 1923. Just because Legacy
may have prints of historical photos in its files does not necessarily mean we own them or
still have rights to use them. We need to have documentation that demonstrates ownership
and/or usage rights. Please contact Legacy Creative at creative@lhs.org for questions on
historical photos.
55. Legacy Health | Brand Book 54April 2014
Advertising
ot h e r
In addition to print advertising, examples of
other advertising are included here. This is
my Legacy.
Billboard
Digital billboard
Transit
TV and radio Clothing
Online ad
56. Legacy Health | Brand Book 55April 2014
Advertising
V e h i cl e s
Occasionally we produce advertising to be
placed on vehicles. Here are some examples.
Lab car
Legacy Rehabilitation Institute of Oregon car
Randall Children’s Hospital at Legacy Emanuel ambulance
Utility van
Utility truck
Utility truck
Shuttle
57. Legacy Health | Brand Book 56April 2014
Direct Mail: Customer Relationship Management (CRM)
There are two different processes for produc-
ing direct mail pieces: CRM and in-house.
CRM pieces are more demographic-specific
and mailed to targeted mailing lists through
an outside organization. These four-color
pieces can be personalized by name, tar-
geted to a demographic, personalized with
Google maps and feature rectangular-shaped
photos.
Folded “D” direct mail card
8.5 × 5.5 mail size
Plain front folded direct mail card
8.5 × 5.5 mail size
Standard “A” direct mail card
9 × 6 two-sided
See inside: free classes
with orthopedic specialists
Get back in the game
www.legacyhealth.org
Happy Birthday baby!
www.legacyhealth.org
(Name of medical center where baby was born) and Randall Children’s
Hospital at Legacy Emanuel want to help you celebrate your
child’s first birthday.
Visit (pURL) for a $10 gift certificate toward a Snapfish photo
book, cards or other merchandise.
While there, also find:
• Tips for healthy eating and kid-friendly snack ideas
• Home and toy safety information
• Games to help your toddler develop his or her motor skills
• Parenting classes
And, please remember Randall Children’s
Hospital at Legacy Emanuel is always here,
should you ever need us.
Our legacy is yours.
59. Legacy Health | Brand Book 58April 2014
Brochures, rack cards and info sheets
4 × 9 Co n s u m e r a n d Pat i e n t
B r o c h u r e
The standard-size brochure is used to convey
information to consumers and patients. This
brochure most often holds stock photog-
raphy of consumers living life. This format
has three panels and folds over twice; also
known as a tri-fold.
Specializing in
women’s health
Legacy Medical Group–
Urogynecology
Women’sPelvicHealth
Testing for hearing,
dizziness and
balance disorders
Legacy Health
AudiologyandVestibularTesting
Because play
helps kids heal
ChildLife
4 × 9 Consumer brochure,
four-color
4 × 9 Provider brochure,
four-color
4 × 9 Patient brochure,
two-color
4 × 9 P r o v i d e r B r o c h u r e
The standard-size brochure can also be used
to convey information to physicians. The
provider brochure has fewer brand elements
and is more clinically focused. This format
has three panels and folds over twice; also
known as a tri-fold.
Why work at
Legacy Health?
At Legacy Health we say,“Our legacy is yours,”but why
would you want to create your legacy with us?
Legacy Health employees enjoy:
• Living in beautiful Portland, Oregon, named America’s
“Best Big City”by Money Magazine
• Working for the area’s largest nonprofit, local health
care organization renowned for its role in caring for
the community. Legacy Health is a leader in charity
care and unpaid costs of care, providing approximately
$205 million a year to community members in need.
• An expansive offering of both clinical and non-clinical
careers, as well as excellent benefits
(continued)
4 × 9 Rack card
4 × 9 Rack C a r d
This is the format used for all provider biog
raphies (see page 61), as well as for subjects
requiring less communication than a bro-
chure warrants. Rack cards can be one-sided
or two-sided.
61. Legacy Health | Brand Book 60April 2014
G u i d e b o o ks
Guidebooks are useful for conveying in-
depth information on a particular subject,
program or service, and are most often used
for patient education. We offer guidebook
formats for both physicians and consumers.
Cover color depends on the target audi-
ence, and the insides are one- or two-color,
depending on the target audience and type
of information included.
Guidebooks
A patient’s guide
to heart health
PatientEducation
Legacy Mount Hood
Medical Center
9 × 11.25 Consumer
9 × 12 Provider
63. Legacy Health | Brand Book 62April 2014
Newsletters
Legacy produces newsletters for both inter-
nal and external audiences, distributed both
printed and via email.
Electronic newsletters should follow Legacy’s
graphic guidelines by using a standard mast-
head, the Legacy color palette and the stan-
dard font (Arial).
Legacy produces a limited number of
external newsletters. All external newslet-
ters (electronic and printed) are managed
through the Community Relations and Mar-
keting team, both for messaging and graphic
consistency.
For internal newsletters, use the Microsoft
Word templates for Legacy Health or a par-
ticular site. These templates are available on
the intranet (search for “Word template”).
However, before starting a new newsletter,
consider whether the intranet or existing
publications (Insight or site eNews publi-
cations) can deliver the information. When
starting a newsletter, consider the frequency
and whether there are sufficient resources to
sustain it over time.
Printed newsletter (external)
e-Newsletter (external)
e-Newsletter (internal)
demand must be put on the muscle as it gets
stronger in order to continue building muscle.
Progressive resistive exercises can be done with
free weights, bands, weight machines, your own
bodyweight or the resis-
tance of water.
There is no perfect
exercise program, no one-
size-fits-all plan. The key
is finding an activity that
you enjoy, at a level you
can maintain over time,
and one that does not aggravate pain. If that
sounds pretty simple, it’s because it is.
News and information from Legacy Good Samaritan Weight Management Institute Fall 2010
your neighborhood or walk-
ing on your lunch hour at
work. At first, it can be for
short periods. Walking for 10
minutes three times a day is
as beneficial to your health as
one 30-minute walk.
As we become more fit, we
can do more activity with
greater frequency. A good
workout program would
include moderate level aerobic activities,
stretching and strengthening.
Aerobic exercise helps with cardiac fitness as
well as burning calories. While losing weight,
it is best to keep your
aerobic activity at a
moderate level.
Stretching helps to
lengthen your muscles and
prevent injury and pain.
Strengthening or progres-
sive resistive exercises help
to build muscle and slow the loss of muscle
associated with weight loss and aging.
Progressive resistive exercise means a greater
Finding the right exercise plan is the key to success
With so many exercise options available these days — from aerobics class to
Zumba®
dance fitness — how do you find the best fit? The answer depends on
your individual goal, your physical ability, your pain level and the activities
you enjoy. What is important is that you start at an appropriate level of
activity for you personally. That can be something as simple as walking in
Inside this issue
A note from
Dr. Patterson. . . . 2
New staff
members. . . . . . . . 2
Patient
successes. . . . . . 3–4
Balloons tested
in clinical trial. . . 5
The key is finding an activity
that you enjoy, at a level you can
maintain over time, and one that
does not aggravate pain.
The mission of Legacy Good Samaritan Weight Management Institute is to change lives through compassionate weight management.
Changing Lives
Inside this issue;
not always a full
table of contents
Masthead
69. Legacy Health | Brand Book 68April 2014
Banners
Banners are used at Legacy medical centers
and other facilities, often for events spon-
sored by Legacy. A banner is similar to a bill-
board. Banners are large with minimal copy
designed for a quick read. We offer a variety
of sizes. Banners are four-color.
Be active. Play safe. Stay healthy.
Healthy Kids’Street Fair • Saturday, Sept. , a.m.– p.m.