1. Fall
2015
Bloom Realty,LLC.
Prepared for Genevie
Frederick
By Clay de Souza
[EMAIL, APP AND
INTERNET MARKETING]
This document highlights and provides suggestions for implementation to make for more efficient
Real Estate Marketing Strategies from further research on these topics.

2. PropertyBase
If you are not already familiar this tool, PropertyBase allows you to build custom lists of
clients, prospects, and owners, no matter whom. Propertybase makes simpler your
segmentation, Permits you to target different audiences and influence those tremendous lists
to setup responsibilities, activities and showings. I researched that you can use those same
lists to send emails with Propertybase Reach. With Propertybase it can completely change
the way you interact with clients and prospects.
Key Features
 Contact management
 Simple marketing tools
 Mobile app included
 Listing management
 In-depth reporting
 Transaction management
 Basic Support Free
 Portal Integration
For a Smaller team like at Bloom here are pricing options:
3 users $89 per user/month
2 users $99 per user/month
1 User $119 per user/month
You can try Propertybase CRM for free for 2 weeks if you are not already! Continue reading
below for further items I want to help you work in for your Bloom marketing:

3. Create a Newsletter. Email marketing is one of the best strategies for building client
relationships. Collect emails from your website, local outreach, or any other methods you
can think of. Send your email subscribers the stuff they’re looking for , basically notices
about upcoming open houses, new houses on the market, news about seminars you’re
offering in the area, etc. (Note: if you work in different geographical areas, you’ll want to
segment your newsletter subscribers based on their location, ensuring that they only get
relevant emails and updates from you).
Start an Email Nurture Campaign. Nurture campaigns are like the breadcrumb paths of
Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream
home.
Leave your clients a trail of high-end panko breadcrumbs by tailoring your interactions with
them based on previous actions they’ve taken. If they first attended an open house with you,
send them an email detailing other nearby houses on the market. If they attended your first
time homebuyer’s seminar, send them your “10 Things Every New Homebuyer Should
Know “ ebook(which we should work on creating). Deliver content that will help your
clients take the appropriate next step, depending on where they are in their journey.
Build Your Google My Business Page. Google My Business is the latest in Google location-
based pages. It is the same idea as Google Places for Businesses and Google+ Pages. Setting
up a Google My Business account makes it easy for users to find you in Google Search,
Google Maps, and Google+. I didn’t one for you(forgive me if I am wrong)