Randy has been involved in commercial/retail brokerage for 25 years. Before joining Kelly & Visconsi, he was employed with M.H. Hausman Companies and with Samuel Schaul Company prior to that. He brings knowledge and expertise in working with numerous national, regional and local tenants with their expansion plans in Ohio and contiguous states.

1. Randy Markowitz
Randy has been involved in commercial/retail brokerage for twenty-five (25) years.
Before joining Kelly & Visconsi, he was employed with M.H. Hausman Companies,
and with Samuel Schaul Company prior to that. He brings knowledge and expertise
in working with numerous national, regional and local tenants with their expansion
plans in Ohio and contiguous states.
In addition, Randy is involved with the marketing and leasing of existing centers,
sites and developments, specializing in urban and inner ring suburban sites and
shopping centers.
- Email: rmarkowitz@kelly-visconsi.com
- Website: www.kelly-visconsi.com
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com

2. How To Market Retail Sites
1. Define your market area
- Community, regional, eclectic, etc.
- Determine true trade area and demographics
- Examine pedestrian and vehicular traffic counts
- Highlight traffic generators
(i.e., hospitals, schools, etc.)
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com

3. How To Market Retail Sites
2. Identify available retail product area
- Storefront, strip center, land, etc.
- Identify options for expansion, parking
(especially in storefront), and current zoning
- Know about available grants for storefront
renovations, low interest financing, tax
abatement/credit for construction, etc.
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com

4. How To Market Retail Sites
3. How to find retailers for your trade area
- Travel to similar markets and demographic areas
- Make a "hit list" of categories to solicit
- Use Internet, trade shows,
convention/conference, attendance list,
ICSC membership book
- Match retailers to your property or trade-area
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com

5. How To Market Retail Sites
4. Market Package
- Simple and concise
- Location maps, trade area and
corresponding demographics,
brief description of area retailers
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com

6. How To Market Retail Sites
Flyer
Information
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com

7. How To Market Retail Sites
Flyer
Site plan
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com

8. How To Market Retail Sites
Flyer
Aerial
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com

9. How To Market Retail Sites
5. Be Creative
- Think “outside the box”
(medical, health service, trade school, library)
- Seek alternative solutions to parking problems,
space configuration, signage
- Offer financial incentives and/or early termination
28601 Chagrin Boulevard, Suite 250
Cleveland, Ohio 44122-4541
216.831.0300 • www.kelly-visconsi.com