The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression. For more information about upcoming forums and more information, please visit www.attributionmanagement.com

1. ClearSaleing Confidential . www. clear sale ing .com

2. Part 3: Lifetime of a Banner Impression

3. Banner Impressions with 1 day gap ClearSaleing Confidential SEARCH $ 1 9 8 7 6 5 4 3 2 SEARCH $

4. Is the shelf life of a banner impression 1 day? A B Banner Impression 1 day elapsed Search Sale 0% 100% Banner Impression 1 day elapsed Search Sale X% Y%

5. Is the shelf life of a banner impression 1 day?

7. Is the shelf life of a banner impression 10 days? A B Banner Impression 10 days elapse Search Sale 0% 100% Banner Impression 10 days elapse Search Sale X% Y%

8. Is the shelf life of a banner impression 10 days?

10. Is the shelf life of a banner impression 30 days? A B Banner Impression 30 days elapse Search Sale 0% 100% Banner Impression 30 days elapse Search Sale X% Y%

11. Is the shelf life of a banner impression 30 days?

13. What is the shelf life of a banner? (open ended) *Some responses were given in hours. Those were converted into fractional days and then calculated into the averages Sorted by business type

14. What is the shelf life of a banner? (open ended) Experience level Sorted by experience level

15. ClearSaleing Confidential . www. clear sale ing .com

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