Great time at the Cleared Job Fair on February 7th in Tysons Corner. For each Cleared Facilities Employer who exhibits their package includes online and offline marketing. This is a report that we provide to each customer.
Cleared Job Fair Marketing Report for Feb. 7, 2013
1. February 7, 2013 Cleared Job Fair Marketing Report for our Cleared Job Fair Customers
Thank you for being part of the Cleared Job Fair in Falls Church, Virginia. As part of your participation in
the Cleared Job Fair your company has received named mentions in advertising in email invitations,
newsletters, print advertising, online advertising and social media.
Print Advertising
Print ads run in military base newspapers and web sites from
Norfolk to Baltimore, reaching an audience of over 200,000.
Online Advertising
Online ads run at area military bases as well as the Washington Post, reaching an
audience of over 75,000.
Email Marketing to the ClearedJobs.Net Database and Beyond
An invitation is sent the week prior to the Cleared Job Fair to
the approximately 100,000 security cleared job seekers in the
ClearedJobs.Net email database.
1,500 cleared email addresses outside the ClearedJobs.Net
database were purchased to reach a cleared audience beyond
our database.
2. The ClearedJobs.Net enewsletter also highlights your company name and
the Cleared Job Fair in the weeks preceding the event.
Slideshare.Net
The Job Seeker Handbook features your company and your
position titles. It’s published on the social media platform
SlideShare.net the Friday before each Cleared Job Fair. The
Job Seeker Handbook was viewed 422 times and shared on
LinkedIn 46 times.
LinkedIn Ads, Events and Discussion Groups
LinkedIn Ads are used in many variations in both targeted and broad
campaigns to feature your company to key candidates. These ads had
over 260,000 impressions in the weeks leading up to the Cleared Job
Fair. Additionally we post Cleared Job Fair information in many LinkedIn groups.
Twitter
3. On Twitter we post live updates from the event of what your
recruiting team is sharing with the job seekers, along with pictures
to our 7,000 followers. And prior to the Cleared Job Fair we share
updates on Twitter about your company’s participation in the
Cleared Job Fair and how to research the jobs before the event.
Facebook
Facebook posts on the Cleared
Job Fair, Best Recruiter and
ClearedJobs.Net pages are
highlighted before, during and
after the event.
Flickr
Finally, a picture album of the
entire event is posted on
Flickr.