29. Start immediately. If you haven’t got
on the train yet, don’t worry. You will.
Soon you will have to!
30. How to get started?
1. Focus on business value, not risk
2. Remove barriers and leverage initiatives
3. Be committed for the long run
4. Set social networks and culture as a
foundation
5. Trust your co-workers and let ideas flow
6. Manage portfolio of web 2.0 tools and
seed content