2. http://www.system-approach.ru/edu/
Lean Canvas
Проблемы
3 самые важные
проблемы
заказчиков
Решения
Функциональност
ь продукта,
которая решает
проблемы
Уникальное
предложение
Простое и
понятное
сообщение,
почему заказчик
должен выбрать
именно вас
Преимущество
Что нельзя быстро
скопировать или
купить
Сегменты
заказчиков
Заказчики или
конечные
пользователи
вашего продукта
Метрики оценки
Как можно
понять, что ваш
продукт успешно
решает
проблемы?
Каналы продаж
Как ваш продукт
достигнет ваших
заказчиков?
Структура затрат
На что вы будете тратить деньги при
изготовлении продукта?
Потоки прибыли
Как вы будете получать прибыль?
4. http://www.system-approach.ru/edu/
Customer & User Segments
• Who are the target customers of the product?
This can be the company’s entire customer
base, a segment, or a new market or vertical.
– Key Stakeholders: Who are the most important
stakeholders whose buy-in will be needed? Who
are the decision makers?
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6. http://www.system-approach.ru/edu/
Problem
• A brief reference of the top problems we are
addressing for each defined segment.
– Competitors, Existing Alternatives: How is the
customer solving this problem today? There may
be more than just direct competitors.
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7. http://www.system-approach.ru/edu/
Unique Value Proposition:
• How are we going to uniquely solve our customers’
problem(s)? This is the elevator pitch: one sentence that
clearly states the value we’re providing to our target
customers.
– Company benefits: Value created for the company.
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(с) Osterwalder Value Proposition Canvas
8. http://www.system-approach.ru/edu/
Возможности ( Capability )
Цель
Solution:
• What are the most essential features of our solution that will
deliver on our UVP? This is not an exhaustive feature list.
– Recommendation: Try to limit it to the top 3 elements of
your proposed solution.
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10. http://www.system-approach.ru/edu/
Revenue Streams/Business Value
• How will we make money or take benefits?
– What’s our pricing strategy?
– If this is not a revenue generating product, what
other business value is it providing?
– Improving customer satisfaction?
– Customer lifetime value?
– Market positioning?
– Competitive differentiation?
– Operational efficiencies?
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11. http://www.system-approach.ru/edu/
Key Resources:
• What are the most critical internal resources
we need? These could be platforms, systems,
business processes, departments. Are there
external partners we need to rely on?
– Related products
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12. http://www.system-approach.ru/edu/
Key Metrics or Success Factors:
• What are the most important metrics that will
tell us that we’re successful?
– Signups? Conversions? Referrals? CSAT? NPS?
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13. http://www.system-approach.ru/edu/
Cost Structure:
• What are the key cost drivers? Software/IT
development? Customer acquisition? Account
management? Hiring and talent
development? This is also a good place to
capture a back-of-the-envelope break-even
calculation.
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