3. APIs can be combined
• Create new products
• Discover new trends
• Reach a wider audience
4. Hackathons
• A place to showcase your API
• Rapid idea generation for new apps
• Recruit technical talent
5. Key to a successful hackathon
• Lots of coffee, lots of food (healthy)!
• Relevant API partners
• Lots of Prizes!!
6. Hackathons ROI
Jon Oringer – CEO of Shutterstock
“…Sometimes we talk about a new
product feature and it can take three
months to build. Then someone will
prototype it overnight.”
8. World’s Eye @ Pearson Hackathon
We created 9 apps in 24 hours!
• We built a template for a travel guide
• We used Pearson APIs
• For each city’s API we produced a new
app