The second, and final part, of our epic infographic two-part series on the most successful communications media ever. SMS has revolutionised both how we communicate and how marketers engage consumers. Up to 90% of polled mobile users who participate in SMS loyalty programs believe they offer value and, statistically, SMS coupons are tenfold more likely to be redeemed than those offered via direct mail or via a newspaper. Additionally, 57% of consumers say they are interested in opting into their favourite brands’ SMS loyalty programs. Fewer than 5% of SMS marketing campaigns are opted out of.

1. www.clicksend.com www.facebook.com/Click.Send.SMS https://twitter.com/ClickSendSMS https://www.linkedin.com/company/clicksend/
Part 2
The Evolution
of SMS Marketing
The year 2000 saw the first mobile
advertisement being shared with
consumers via SMS.
A Finnish news service began offering
current news headlines delivered to
consumers via SMS, and these news
snippets were sponsored by advertisers.
By 2002, advertisers and
marketers began to realise how
unobtrusive text messaging was as a
means of advertising, especially with
the proliferation of mobile phone
ownership and use.
A cheeky little infographic
by
In 2003texting to vote was
pioneered in the USA with a
partnership between AT&T and
American Idol; viewers voted for their
favoured contestant via their phones
in real time.
2008 also saw the first “Text to Donate” campaign. This was
launched by United Way and advertised during a Superbowl
commercial.
The landscape has changed with messaging apps
overtaking SMS for peronsal use. SMS still remains king for
businesses and with the roll-out of RCS the future for
business SMS marketing is looking very, very bright!
SMS has revolutionised both how we
communicate and how marketers engage
consumers. Up to 90% of polled mobile users who participate
in SMS loyalty programs believe they offer value and,
statistically, SMS coupons are tenfold more likely to be
redeemed than those offered via direct mail or via a
newspaper. Additionally, 57% of consumers say they are
interested in opting into their favourite brands’ SMS loyalty
programs. Fewer than 5% of SMS marketing campaigns are
opted out of.
In 2010, the verb “text” was added to the
Cambridge Dictionary and QR codes for
SMS marketing were used widely.
In 2008, US Presidential
Nominee Senator Barack Obama
used bulk SMS to announce
Joe Biden as his running mate
and clever use of a bulk text
messaging service was very
effective in Obama’s eventual
Presidential win.
2010
text (verb)
A2 [ C ] a text message :
I'll send you a text as
soon as I have
any news.
Today
Hello
RCS!