Bullseye Marketing Funnel
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This super simple concept can you help place all of your marketing and sales funnel activities into a larger rubric. I cover everything from social media to traditional forms of marketing.
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Bullseye Marketing Funnel
- 1. BULLSEYE MARKETING FUNNEL CLINT BROWN’S
- 2. BULLSEYE MARKETING WHO IS CLINT BROWN ▸ Entrepreneur since 2003 ▸ Helped hundreds of businesses nationwide develop their marketing strategy ▸ Currently works with fast-growing maker/ retailers ▸ Has been married for 17 years with 4 kids ▸ Is bald
- 3. BULLSEYE MARKETING WHAT IS THE GOAL OF MARKETING? ▸ Transmit a Message ▸ Convey Brand Values ▸ Trigger Behavior ▸ Acquire Customers ▸ Maintain Relationships
- 4. BE SURE YOU POSITIVELY IDENTIFY YOUR TARGET BEFORE YOU PULL THE TRIGGER. Tom Flynn
- 5. BULLSEYE MARKETING LET’S CREATE A TARGET FOR YOUR BUSINESS
- 6. BULLSEYE MARKETING WHAT IS YOUR BULLS EYE? ▸ Paying Customer ▸ Subscriber ▸ Referring Customers ▸ Product User ▸ Opt-in ▸ Attendee CustomerC
- 7. BULLSEYE MARKETING DO YOU KNOW THIS CUSTOMER? ▸ What are their demographics? ▸ Why do they buy from you? ▸ What are their hope/dreams? ▸ What are their fears/frustrations? ▸ Why do they not buy from you? ▸ Do you know them or know about them? ▸ What are they doing just before they become your customer? CustomerC
- 8. ▸ What were they doing just before they purchased? ▸ Were they sampling? ▸ Were they visiting? ▸ Were they looking around? ▸ Were they testing? ▸ Are they attending events? BULLSEYE MARKETING WHO ARE THEY BEFORE THEY ARE YOUR CUSTOMER? C SamplerS
- 9. ▸ Do they follow you on social media? ▸ Are they on your email list? ▸ Do they subscribe? ▸ Do they follow you? BULLSEYE MARKETING WHO ARE THEY BEFORE THEY SAMPLE? C S FollowerF
- 10. ▸ Who is aware of your brand? ▸ Who is aware of your store? ▸ Who knows about you? ▸ Who is keeping an eye on you? ▸ Who is observing? BULLSEYE MARKETING WHO ARE THEY BEFORE THEY FOLLOW? C SF ObserverO
- 11. ▸ Who is unaware of you? ▸ Who needs to know about you? ▸ Who is looking for you and doesn’t know it? ▸ Who needs to be aware of you? BULLSEYE MARKETING WHO ARE THEY BEFORE THEY OBSERVE? C SFO UnawareU
- 12. BULLSEYE MARKETING UNDERSTAND THE FLOW IN C SFOU Unaware Observer Follower Sampler Customer
- 13. BULLSEYE MARKETING ANOTHER WAY OF SAYING IT Unaware - Target Audience Observer - Heard of you Follower - Social Media/Email Sampler - Attendee, Downloader Customer - Purchaser
- 14. BULLSEYE MARKETING ENGINEER THE FLOW TO THE CENTER Unaware Observer Follower Sampler Customer
- 16. BULLSEYE MARKETING ENGAGING THE UNAWARE ▸ Publicity Stunts ▸ Tradeshows ▸ Speaking Engagements ▸ Traditional PR ▸ Search Engine Marketing ▸ Basically you have to get in front of new folks Unaware
- 18. BULLSEYE MARKETING ENGAGING THE OBSERVER ▸ Fun PR ▸ Promoted posts ▸ Guest author ▸ Content marketing ▸ Testimonials ▸ You got them looking. Keep them looking. Unaware Observer
- 20. BULLSEYE MARKETING ENGAGING THE FOLLOWER ▸ Content marketing ▸ Email marketing ▸ Contests ▸ Sales ▸ Comments/conversation/user created content ▸ Get them talking Unaware Observer Follower
- 22. BULLSEYE MARKETING ENGAGING THE SAMPLER ▸ Ask them questions ▸ Trade data for data ▸ Get them “in the door” ▸ Trial offer ▸ Ask for a review ▸ Ask for the sale Unaware Observer Follower Sampler
- 24. BULLSEYE MARKETING ENGAGING THE CUSTOMER ▸ Ask them questions ▸ Trade data for data ▸ Ask for a review ▸ Give the VIP treatment ▸ Ask what you could have done better ▸ Ask for referrals Unaware Observer Follower Sampler Customer
- 25. BULLSEYE MARKETING WHERE ARE YOU AIMING YOUR ARROWS? Follower Customer
- 26. BULLSEYE MARKETING WHERE ARE YOU AIMING YOUR ARROWS? Observer Customer
- 27. BULLSEYE MARKETING WHERE ARE YOU AIMING YOUR ARROWS? Unaware Observer Follower Sampler Customer
- 28. BULLSEYE MARKETING DIVIDE AND CONQUER
- 29. BULLSEYE MARKETING FOCUS ON QUADRANTS Avatar 1 Avatar 2Avatar 3 Avatar 4 Make Aware
- 30. BULLSEYE MARKETING FOCUS ON QUADRANTS Avatar 1 Avatar 2Avatar 3 Avatar 4 Get Attention
- 31. BULLSEYE MARKETING FOCUS ON QUADRANTS Avatar 1 Avatar 2Avatar 3 Avatar 4 Get to Follow
- 32. BULLSEYE MARKETING FOCUS ON QUADRANTS Avatar 1 Avatar 2Avatar 3 Avatar 4 Get to Sample
- 33. BULLSEYE MARKETING FOCUS ON QUADRANTS Avatar 1 Avatar 2Avatar 3 Avatar 4 Get to Buy
- 34. BULLSEYE MARKETING LET’S TALK ABOUT CASE STUDIES: PURSE MAKER ▸ Unaware - Attends trade shows through the year ▸ Observer - Product carries brand name ▸ Follower - Heavily promotes on social media, podcasting ▸ Sampler - Tries on/touches the product at a retail location ▸ Customer - Orders the product
- 35. BULLSEYE MARKETING LET’S TALK ABOUT CASE STUDIES: LEATHER GOODS MAKER ▸ Unaware - Supports a local charity event ▸ Observer - Attendees are exposed to the brand and talk about it ▸ Follower - They decide to like his Facebook page and follow online ▸ Sampler - He invites them down to check out the new products ▸ Customer - Orders the product
- 36. BULLSEYE MARKETING RECAP ▸ Get to know your customer ▸ Think through their experience ▸ Strategically engage at each level on the target ▸ Different avatars may need different marketing ▸ Don’t over complicate things ▸ The goal is more customers
- 37. TIPS
- 38. BULLSEYE MARKETING TIPS ▸ You don’t need to use every tool available ▸ You do need to know your customer ▸ Don’t over complicate things ▸ Put yourself in the customers shoes ▸ Think about your own experience as a customer
- 39. BULLSEYE MARKETING ONE LAST NOTE ▸ Followers are not customers ▸ Brand awareness is not sales ▸ Your bullseye cannot be “more reach/more awareness”