This document summarizes John Breslin's presentation on the social semantic web. It discusses how social media sites can be connected through semantics, using ontologies like FOAF and SIOC to describe user profiles and relationships across sites. It presents work being done to embed semantic metadata in social platforms like Facebook, Twitter, and Drupal to link social media to the semantic web. The goal is an "ontology stack" that allows portability of user data and connections between currently isolated social networking platforms.

1. The social semantic web
John breslin

2. social semantics via lego

3. Social semantics via scribbles

4. Just boring old slides today...
...well, hopefully not *that*
boring!
image from tinyurl.com/lionyawns

5. lecturer at Nui galway
Engineering and
informatics

6. Researcher at Deri, nui galway

7. Co-founder of Boards.ie

8. Editor at Socialmedia.net

9. Social media
is exploding!
image from tinyurl.com/nuketest

10. Breakdown of ugc visits
• .61 = social networks
• .11 = forums
• .11 = UG content sites, e.g. UrbanDictionary.com
• .10 = UG marketplaces, e.g. Craigslist.org
• .03 = Blogs
• .01 = UG reviews, e.g. ApartmentRatings.com
• .01 = Wikis
• .02 = Other
Text from tinyurl.com/briscougc

11. Sites go up...
image from tinyurl.com/rocket15

12. Facebook and twitter

13. ...and sites come down
image from tinyurl.com/elhell

14. bebo

15. It's the social objects we
create…
• Discussions
• Bookmarks
• Annotations
• Microblogs
• Multimedia

16. …that connect us
to other people

17. Social media sites are like data
silos
image from pidgintech.com

18. Many isolated communities of
users and their data
image from pidgintech.com

19. Need ways to connect these
islands
image from pidgintech.com

20. Allowing users to easily move
from one to another
image from pidgintech.com

21. Enabling users to easily bring
their data with them
image from pidgintech.com

22. image from tinyurl.com/orionw

24. Semantics

25. Social Semantic Web

26. Two-way street: semantic web
can help social web, vice versa
• Can Use semantic web to describe people,
content objects and the connections that
bind them all together so that social sites
can interoperate via semantics
• In the other direction, object-centered
social websites can serve as rich social
data sources for semantic applications
image from tinyurl.com/highway2

27. Foaf (friend of a friend)

28. What's foaf?
• An ontology for describing people and the
relationships that exist between them:
– foaf-project.org
– Identity, personal profiles, social networks
– Can integrate with other SW vocabularies
– Used on LiveJournal, MyOpera, identi.ca,
MyBlogLog, hi5, Fotothing, Videntity,
FriendFeed, Ecademy, Typepad
image from tinyurl.com/friendship2

29. Distributed identities with FOAF
Image by sheila kinsella

30. FOAF (Friend-of-a-Friend)

31. FOAF (Friend-of-a-Friend)

32. Image by dan brickley

33. SIOC, pronounced shock
image from tinyurl.com/siocshock

34. Semantically-Interlinked Online
Communities (SIOC)
• Goal of the SIOC ontology is to address
interoperability issues on the Social Web
• sioc-project.org
• SIOC has been adopted in a framework of
60 applications or modules deployed on
hundreds of sites
• Web 2.0, enterprise information
integration, HCLS, e-government

36. Some of the SIOC core ontology
classes and properties

39. From last October
39

40. RDFA (Sioc, FOAF) in drupal 7
• Drupal is a cms used by various sites:
– whitehouse.gov, warnerbrosrecords.com,
uk.sun.com, motogp.com...
• Five Alpha versions of drupal 7 released
already, semantic web support built-in
– Release candidate version on its way
image from tinyurl.com/drupaper

41. Rdfa on newsweek.com

42. Semantic search

43. Opo (Online presence ontology)
• aims to unify presence information and
status notification processes across
different services:
– Twitter, Facebook, Foursquare, etc.
• Help solve the information overload issue
at the same time, by providing a means
to identify who / which community the
information should reach: sharing spaces

44. MOAT (meaning of a tag)
• moat-project.org
• A model to define "meanings" of tags
– SPARQL → dbpedia.org/resource/SPARQL
• User-driven interlinking
• Tagged content enters Linked Data web
• Collaborative approach towards the
sharing of meanings in a community
image from tinyurl.com/whichapple

45. An ontology stack for the social
semantic web

47. Distributed
Architecture
(Smob)

48. Semantic
#hashtags

49. Stuff that looks exciting
image from tinyurl.com/fireflames

50. Diaspora effort
nyti.ms/aDYjKQ and joindiaspora.com

51. Appleseed project

52. OneSocialWeb

53. Openid connect
"an Interoperable identity interchange
protocol for the social web [...] all the
technology is on the verge of being
ready"

54. Facebook open graph
• Allows metadata from external pages to
be embedded (claimed) within facebook
• E.g. metadata about a restaurant (name,
location, contacts) could be imported into
a facebook news feed via a like button
• Good for facebook, good for the semantic
web? Yes!

55. OGP in RDF (FOAF, DC, SIOC, GR)

56. Twitter Annotations
• forthcoming initiative by Twitter:
– attach arbitrary metadata to any tweet
– overall limit for the metadata payload
– May be able to attach RDF-type statements
• Going beyond annotating tweets with
geotemporal information:
– new types of / properties for tweets
image from tinyurl.com/twannotation

57. image from knightriderfestival.com
What If your car could tweet

58. Everywhere Real-time streams
image from sonyericsson.com

61. image from tinyurl.com/starshiptr

62. our new book
now at amazon.com

63. Twitter.com
/johnbreslin
Johnbreslin.com
Slides at www.slideshare.net/cloud