Josh Fraser Lightning Talk presentation about users of RightScale at CloudCamp Paris

1. Stories from the Trenches
Josh Fraser, VP Business Development
Cloud Computing. Delivered.
© 2009 RightScale, Inc. 1

2. Users - Servers – Scalability
© 2009 RightScale, Inc. 2

3. Cloud drivers
Scalability
On-demand resources
Cost savings
Reliability
other
© 2009 RightScale, Inc. 3

4. Classic IT problem
Infrastructure
Cost $
Large You just lost
Capital customers
Expenditure
Predicted
Demand
Traditional
Hardware
Actual
Demand
time
© 2009 RightScale, Inc. 4

5. Solution: managed cloud
Infrastructure
Cost $
On Demand
Provisioning
Predicted
Demand
Actual
Demand
Automated
Scaling
time
© 2009 RightScale, Inc. 5

6. © 2009 RightScale, Inc. 6

7. Starcut (Stocks from CNBC)
 Global reach for services is needed (Europe, USA, Asia)
 Big name clients demand carrier-grade reliability
 Demand may be known but has significant variability
© 2009 RightScale, Inc. 7

8. Starcut (Olympics)
 Technical flexibility
 Repeatable, ”clean-room” design promotes
stability and process
 Great sandbox for testing and benchmarking
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9. Sonoa Systems
 Business analytics for APIs and policy enforcement for SOA solutions
 Need: accelerated time-to-market & enterprise-level QOS
© 2009 RightScale, Inc. 9

10. © 2009 RightScale, Inc. 10

11. Animoto on Facebook
in 3.5 days
40 to 3500 servers
© 2009 RightScale, Inc. 11

12. Cloud Economics
"Unfortunately, cloud has become a
technical sell rather than a business and
operational discussion, which is where
the value really lies,"
- Rob Steggles, European marketing director at NTT Europe Online
© 2009 RightScale, Inc. 12

13. Cloud Economics:
Infrastructure and associated costs
• Cost of a basic server = 10¢ per hour
• Cost of 1 server for 1 day = $2.40
• Cost of a simple 8 server deployment for
a day of QA testing = $19.20
© 2009 RightScale, Inc. 13

14. Cloud Economics:
Business Process -‘agile deployment’
• Disposable computers … always roll forward
• Impact: design for failure ... Automate
• Deploy faster, better, and cheaper than your
competitors
num servers
START when it matters
HERE!
single server
performance
© 2009 RightScale, Inc. 14

15. Business Process
• Bioinformatics sequence information
• 64-machine cluster
In-house Grid AWS + RightScale
• Cost = $$$$ • Cost = $6.40
• Time = 12 weeks • Time = 20 minutes
© 2009 RightScale, Inc. 15

16. What are you waiting for?
Cloud Computing. Delivered.
cloud@rightscale.com
© 2009 RightScale, Inc. 16