This document discusses the AppExchange for developers, including the benefits of the Force.com platform for building business applications, the AppExchange marketplace for distributing apps, and Salesforce's ISV partner program for technical and go-to-market support. It highlights the growth of the AppExchange in apps and installs as well as opportunities in various industries. Examples of successful ISV partners like Veeva and Newmarket International are also provided.
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Appx for Developers
1. The AppExchange for Developers
John Henning
ISV Technical Evangelist
In/johnfhenning
2. Safe harbor
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4. A little about me…
• 4 years at Salesforce.com, 3 in S.F.
• Force.com Certified Advanced Developer
• Many years Microsoft dev, MCSD, Gold Partner
• Sr.IT Manager at Denver Post back in the good ol’ days
5. What is a Salesforce ISV Tech Evangelist?
• Work in the ISV channel (AppExchange)
• Technical advisors to AE’s and ISV partners
• Conduct technical review for onboarding process
• Not an SE, not marketing, more like a TAM
• Partner technical success throughout app lifecycle
• Speaker at Dreamforce, user groups etc.
6. What is the AppExchange?
• 1850+ Apps
• 1.8M Installs
• $800M+ Revenue
https://appexchange.salesforce.com/
7.
8. 70% of the Fortune 100 Have Installed
an AppExchange App
9. 4 of the Top 10
Most Popular Apps Come
From Companies with Less
than 25 Employees
13. Platform for Business Apps
Eclipse or Cloud IDE
Apex Code
Visualforce Pages
Rich Set of APIs
Programmatic Platform
Professional Developers
Rapid Application Development
Comprehensive Suite of Drag and Drop Tools
Desktop and Mobile Apps
Extensible through our Programmatic Tools
Declarative Platform
Business Developers
14. Your Entire App Lifecycle
Plan
Success Manager
Partner Academy
Technical Architects
Build
Heroku
Force.com
Chatter
Mobile Apps
Distribute Sell Support
AppExchange
Your Branded Experience
Free Trials
Auto-Upgrades
World Class CRM
License Management
Provisioning
Subscriber
Insights
Customer
Debugging
Tools
Login As
15. Package: Your Solution, Your Metadata
• Your data model (objects, fields, etc.)
• Your classes, triggers, and pages
Managed Packages
• Your Unique Namespace
• IP Protection
• License Management
• Upgrades
• Trials
• Branding
• Support Tools
23. Distribute the Way Salesforce.com Distributes
AppExchange
• World’s leading enterprise app marketplace
• Distribution to over 3M Salesforce.com subscribers
Free Trials
• Pre-configured branded experience
• Deliver from AppExchange or your website
License Management
• Add, upgrade or disable users
• Easily link to billing method of choice
Auto-Upgrades
• Seamless upgrades
• Push fixes to any user, at any time
Branded Login & Homepage
• Give trials and apps your own look & feel
• WYSIWYG editor
25. The AppExchange Partner Program
TECHNOLOGY DISTRIBUTION SUPPORT
Infrastructur
e
Application
Social
Mobile
Business
26. SUPPORT: Account Management & Go-to-Market
Planning
• PNR pricing model
• Pricing & forecasting support
• 1:1 technical enablement
• 1: many enablement academy
program
• Co-marketing opportunities
• Access to direct sales
A Model Built on Shared Success
27. #apptitude: Our First Ever Co-Branded
Campaign
100M+
Impressions
+148%
Brand Awareness
+135%
Social Engagement
28. Chatter Groups Create a New Dialogue with
Reps
Instant access to
salesforce.com reps
Share content, respond to
deal related requests within
Salesforce Chatter
100+ live groups since launch
29. SUPPORT: Flexible Pricing for All App Types
Integrate with
Salesforce CRM
(add-on)
Build on top of the
Salesforce Platform
(standalone)
ISVFORCE
15% PNR
FORCE.COM
EMBEDDED
25% PNR
CRM License
Contract Mgmt
Package
Platform
License
Recruiting IP
33. We Have Great Momentum in Top Verticals
Healthcare
&
Life
Sciences
Public
Sector
Financial
Services
Mfg &
Supply Chain
93 New Vertical Apps Added in FY13
55+ Apps25+ Apps 95+ Apps 40+ Apps
34. And We Continue to See Long Tail Use Cases
Scuba Shops Traffic Lights Community
Banks
Sports
Scouting
Eye
Doctors
Police
Departments
Private Plane
Leasing
Car
Dealerships
35. Veeva
•Pharma Sales & Order Mgmt, built on Force.com
•60% market share against Oracle
•Capital efficient: $4M VC funding, Approx. $100M run rate, recent
IPO
36. Newmarket International
• Hospitality management focused on large hotel chains
• Migrating its legacy product line from .Net to Force.com
• 2000+ properties using the app from groups like Ceasar’s, The Four
Seasons and Kimpton
Notes de l'éditeur
Reid
This is installs per min:secs.
Force.com is our platform for Business Apps. We have both a programmatic and declarative platform, although our major advantage over other platforms lies in the Declarative features we provide. Our platform is not only for professional developers, but for business developers as well.
IP Protection/Code obfuscationSeamless upgrades
IP Protection/Code obfuscationSeamless upgrades
You can extend by buying one of 1,100 Partner Apps on our AppExchange Marketplace
You can extend by buying one of 1,100 Partner Apps on our AppExchange Marketplace
You can extend by buying one of 1,100 Partner Apps on our AppExchange Marketplace
Key points: Once your app is built we provide you with several unique features to help you distribute your applicationAppExchange The AppExchange is the leading cloud marketplace for business apps. We have over 1,300 apps on the site today and more than 100,000 users visit the site monthly. The AppExchange provides an easy way for partners who have built integrations to Salesforce CRM to get instant visibility within the Salesforce install base. We recently passed the 1 Million installs mark. Again, unprecedented stats for any cloud platform vendor and marketplace. With Force.com you can also easily: Spin up pre-configured trials and deliver them from our marketplace or your website. Manage users and route them through a payment flow. Easily push out new versions or bug fixes for your product. Create your own branded experience as you convert customers through your marketing funnel Again, theses features are truly unique. No other platform as a service offering has mastered these processes like we have. And it’s all included with ISVforce.
Boston replaces bureaucracy with social technology. With the AppExchange and Force.com they are able to manage quoting and content, as well as drive productivity for their community of entrepreneurs.City governments play a big role in helping businesses set up shop and expand—creating jobs and fueling the local economy. But the process of starting a new business can be daunting, so the City of Boston decided to use new social technologies to help entrepreneurs even more.Built on the Force.com platform, the Boston Business Hub gives small businesses easy access to the information they need—and helps their questions get answered by the right people, right away. In creating the Boston Business Hub, the City had to tap into its own entrepreneurial spirit. “Our goal was to break down the silos of information so that our business development professionals could be more nimble and collaborative in serving Boston’s entrepreneurs,” says CIO Bill Oates.Previously, upstart businesses had to contact multiple agencies to get everything they needed. Today, the Boston Business Hub creates a single point of entry for entrepreneurs, creating more transparency, streamlining the process, and saving valuable time.City staffers collaborate to spur new businessBy operating internally as a socially connected organization, the City of Boston improved internal communication, keeping staff up to date and helping everyone provide the best possible information and service to business owners. “We’re using technology to enhance the human touch, not eliminate it,” says Mayor Thomas M. Menino.When questions come in through the Boston Business Hub, constituents are immediately routed to the right business development professional. The staff is fully connected to provide the best answer or solution via its internal social network. “We promise an answer to all inquiries within 2 business days, and we easily beat that deadline with the help of Salesforce and Chatter,” says Rafael Carbonell, Deputy Director for Boston’s Office of Business Development. “It works so well that we’re increasingly using Chatter to manage projects for our constituents.”With such success sharing information socially among its staff members, the City is more frequently tuning in to social channels to get feedback and ideas for the Boston Business Hub right from their constituents: Boston entrepreneurs, business owners and business assistance professionals.
Boston replaces bureaucracy with social technology. With the AppExchange and Force.com they are able to manage quoting and content, as well as drive productivity for their community of entrepreneurs.City governments play a big role in helping businesses set up shop and expand—creating jobs and fueling the local economy. But the process of starting a new business can be daunting, so the City of Boston decided to use new social technologies to help entrepreneurs even more.Built on the Force.com platform, the Boston Business Hub gives small businesses easy access to the information they need—and helps their questions get answered by the right people, right away. In creating the Boston Business Hub, the City had to tap into its own entrepreneurial spirit. “Our goal was to break down the silos of information so that our business development professionals could be more nimble and collaborative in serving Boston’s entrepreneurs,” says CIO Bill Oates.Previously, upstart businesses had to contact multiple agencies to get everything they needed. Today, the Boston Business Hub creates a single point of entry for entrepreneurs, creating more transparency, streamlining the process, and saving valuable time.City staffers collaborate to spur new businessBy operating internally as a socially connected organization, the City of Boston improved internal communication, keeping staff up to date and helping everyone provide the best possible information and service to business owners. “We’re using technology to enhance the human touch, not eliminate it,” says Mayor Thomas M. Menino.When questions come in through the Boston Business Hub, constituents are immediately routed to the right business development professional. The staff is fully connected to provide the best answer or solution via its internal social network. “We promise an answer to all inquiries within 2 business days, and we easily beat that deadline with the help of Salesforce and Chatter,” says Rafael Carbonell, Deputy Director for Boston’s Office of Business Development. “It works so well that we’re increasingly using Chatter to manage projects for our constituents.”With such success sharing information socially among its staff members, the City is more frequently tuning in to social channels to get feedback and ideas for the Boston Business Hub right from their constituents: Boston entrepreneurs, business owners and business assistance professionals.