Shane Carnell-Xu, co-founder of award-winning Bath agency Ready, spoke at the Bath & Bristol Marketing Network on the 8th March about subscription marketing and how brands can use this business model to grow a loyal following. Full details of the talk and upcoming events here: http://www.marketing-network.org/catch-up/

1. HOW TO CONVERT AND RETAIN
FOLLOWERS OF YOUR BRAND
BY SHANE CARNELL-XU

2. c
WE ARE A MULTI-DISCIPLINED
CREATIVE AGENCY.
WE SPECIALISE IN SUBSCRIPTION
MARKETING CAMPAIGNS ACROSS
PRINT, DIGITAL AND SOCIAL MEDIA.

3. WHAT IS
SUBSCRIPTION
MARKETING?

4. WHAT IS
MEMBERSHIP
MARKETING?

6. TODAY’S DIVERSE SUBSCRIPTION BUSINESS MODEL

7. SOCIAL MEDIA ALLOWS CONSUMERS TO SUBSCRIBE TO
THEIR FAVOURITE BRANDS

8. ACQUISITION RETENTION
+
TARGET
AUDIENCESMARKETING
CHANNELS &
TIMING
LEAD GEN &
ONBOARDING
DATA PRICING
STRUCTURE
& CPA
CRM &
TOUCH
POINTS BRAND
LOYALTY
ADDED VALUE
RENEWAL
STAGES &
PRICINGWIN
BACK
IT’S ALL ABOUT A/B TESTING!

10. ACQUISITION RETENTION
+
TARGET
AUDIENCESMARKETING
CHANNELS &
TIMING
LEAD GEN &
ONBOARDING
DATA PRICING
STRUCTURE
& CPA
CRM &
TOUCH
POINTS BRAND
LOYALTY
ADDED VALUE
RENEWAL
STAGES &
PRICINGWIN
BACK

11. ACQUISITION RETENTION
+
TARGET
AUDIENCESMARKETING
CHANNELS &
TIMING
LEAD GEN &
ONBOARDING
DATA PRICING
STRUCTURE
& CPA
CRM &
TOUCH
POINTS BRAND
LOYALTY
ADDED VALUE
RENEWAL
STAGES &
PRICINGWIN
BACK

15. EMAIL
CAMPAIGNS

16. ACQUISITION RETENTION
+
TARGET
AUDIENCESMARKETING
CHANNELS &
TIMING
LEAD GEN &
ONBOARDING
DATA PRICING
STRUCTURE
& CPA
CRM &
TOUCH
POINTS
BRAND
LOYALTY -
CROSS-
SELL/UP-SELL
ADDED VALUE
RENEWAL
STAGES &
PRICINGWIN
BACK

17. TARGET
AUDIENCES
DATA
PRICING
STRUCTURE
CRM &
TOUCH
POINTS
BRAND
LOYALTY -
UP-SELL
ADDED
VALUE

18. TARGET
AUDIENCES
DATA LEAD GEN
CRM &
TOUCH
POINTS
BRAND
LOYALTY

19. THANKS!
ANY QUESTIONS?