Heatmaps4Finland is a handy web application visualizing open data as heatmaps on Google Maps. The application is also a concrete example on how to make business from open data. The Cloud'N'Sci.fi Algorithms-as-a-Service marketplace makes it possible!

1. ‘Heatmaps4Finland’ by Pauli Misikangas, the CEO and co-founder of Cloud’N’Sci Ltd
BU$INE$$
from
OPEN DATA
case study
Copyright © Cloud'N'Sci Ltd 2013

2. Open Data as Heatmaps
Available Heatmaps
based on Open Data
Heatmap visualization
focused on a location
selected by the user
Algorithms-as-a-Service
cloudnsci.fi

3. Table of Contents
Slides 4-7: Heatmap Types
Slides 8-11: User Guide
Slides 12-17:
Technology,
Business Model,
Opportunities
Algorithms-as-a-Service
cloudnsci.fi

4. Traffic Noise in Helsinki
Traffic Noise in
Helsinki visualized
as a heatmap on
Google Maps.
Based on open
data published by
the Environment
Centre of Helsinki
Colors indicate
the average
traffic noise
levels during
daytime 07-22
(red=noisiest)
Further Information:
http://cloudnsci.fi/wiki/index.php?n=HeatMiner.TrafficNoiseInHelsinki
Algorithms-as-a-Service
cloudnsci.fi

5. Deer Crashes in Finland
Deer Crashes in
Finland 2007-2011
visualized as a
density heatmap
on Google Maps.
Based on open
data published by
the Finnish
Transport Agency
Colors
indicate deer
crash density
(red=highest)
Further Information:
http://cloudnsci.fi/wiki/index.php?n=HeatMiner.DeerCrashesInFinland
Algorithms-as-a-Service
cloudnsci.fi

6. Traffic Accidents in Helsinki
Traffic Accidents in
Helsinki 2000-2010
visualized as a
density heatmap on
Google Maps.
Based on open data
published by the
City of Helsinki
Colors indicate
traffic accident
density
(red=highest)
Further Information:
http://cloudnsci.fi/wiki/index.php?n=HeatMiner.TrafficAccidentsInHelsinki
Algorithms-as-a-Service
cloudnsci.fi

7. Earth Elevation
Earth elevation
visualized as a
heatmap on
Google Maps.
An example of a
visualization
based on a very
large data set
Algorithms-as-a-Service
Colors indicate
relative earth
elevation within
the selected area
(red=highest,
blue=lowest)
cloudnsci.fi

8. Activate a Session
1. http://apps.cloudnsci.fi/heatmaps4finland
2. Click!
3. Choose
session type
4. Login / Sign Up
to Cloud’N’Sci.fi
(if not yet logged in)
Check your email for
the link to activate
your user account
(5. Payment)
...or enter your
Gift Code!
Algorithms-as-a-Service
Not yet activated,
only free evaluation
sessions available...
cloudnsci.fi

9. Heatmaps for Your Location!
1. Select
Visualized
Data
2. Click to
create a new
heatmap view
3. Click the
map to select
the heatmap
focus location
4. Study the
heatmap on
Google Maps
Algorithms-as-a-Service
cloudnsci.fi

10. Heatmap Details
Click for
heatmap
details
Information
about the
copyrights
and licenses
Click to
open a full
view and
copy the
html page
Algorithms-as-a-Service
cloudnsci.fi

11. Peek Behind the Scenes...
Click for further information about
applied data refining solutions
All heatmaps
are generated
by utilizing
algorithms and
data in the
Cloud’N’Sci.fi
marketplace
Visit the
marketplace to
learn more
Algorithms-as-a-Service
cloudnsci.fi

12. More than Just an Application...
Heatmaps4Finland is
also a proof-of-concept
for creating lightweight
commercial web
applications based on
algorithms and data
sources available via
the Cloud’N’Sci.fi
marketplace
happy
customers
activate
User interface
Application logic
lightweight app
application
developers
API
Algorithms-as-a-Service
MARKETPLACE
data refining
algorithms
algorithm
developers
API
open data
providers
Algorithms-as-a-Service
Cloud’N’Sci
Ltd
commercial
data providers
cloudnsci.fi

13. Built by Combining
End-User
Application
Open Data
source
Heatmap
Algorithm
Algorithms-as-a-Service
Heatmap
Cache
cloudnsci.fi

14. Cooperation Opportunity!
Marketplace
Provider
Open Data
Provider
Algorithm
Provider
Algorithms-as-a-Service
Application
Provider
Refined Data
Provider
cloudnsci.fi

15. Business Model
I pay for
application
sessions
to visualize
open data as
heatmaps
I’m paid every
time my data
is needed
I get money
when my
algorithm is
used to create
heatmaps
Algorithms-as-a-Service
I earn with
session sales
and pay for
heatmaps
I charge for
heatmaps
and pay for
the data and
using the
heatmap
algorithm
Cloud’N’Sci
makes all this
possible and
charges a
marketplace
fee from
provider sales
cloudnsci.fi

16. Business from Open Data
Check the presentation
”Business from Open Data”
on SlideShare to learn more
about open data business
opportunities enabled by the
Cloud’N’Sci.fi marketplace
http://www.slideshare.net/CloudNSci/business-from-open-data
Algorithms-as-a-Service
cloudnsci.fi

17. Extend Heatmaps4Finland !
New data sets and visualization
algorithms can be easily
integrated to applications by
using the marketplace API.
Contact us to learn more!
Algorithms-as-a-Service
cloudnsci.fi