Steve Ward from CloudNine - specialists in Social Media talent for nearly 4 years, advises on how to identify and select the RIGHT social media manager for your business.

1. How to Identify The
RIGHT Social Media Manager
For Your Business
Steve Ward – CloudNine Social Media & Digital Talent
25th June 2013

2. Which One To Hire…?

3. Credentials of a Social Media
Manager…?
Knows Facebook… I guess?
Run a Twitter Account Before, surely…?
Writes a Blog… yes?
A kid. Surely, a kid…?

4. …Well, start by looking at yourself
1. Is your company ready?
2. What are the objectives of employing a Social
Media Manager?
3. How will you measure the success of a Social
Media Manager?
4. Who will own and dictate the measurements of
success of a Social Media Manager?
5. Who are you trying to connect with and what are
their behaviours?
6. What kind of social presence do you aspire to
have?

5. When you’ve answered THOSE
questions, you start to understand
the kind of person you want to hire.

6. It’s Not How Long They’ve Done It –
It’s How Much They’ve Done
• Commercial Social Media remains a relatively
new phenomenon
• Consider what depth of social media experience
suits by the examples of their execution
• Does the work they have done, mirror the
objectives of your own social media?
• Seek Examples, methods, and numerical
outcomes

7. Be Careful NOT To…
• Assume big brand experience means best
effectiveness
• Judge a Social Media Manager purely by their
passion for Social Media
• Be blinded by job titles – they can mean any
number of things!
• ...don’t hire Ninjas, Gurus, Warriors and Jedi’s.
X

8. …and don’t make the assumption that
it’s a job for the kids!
Yep. Sorry.
What??!!

9. No, Really. …Sorry.

10. In Summary…
• Does the Social Media Manager you are
interviewing relate to your clients?
• Do they understand how to represent your
brand to the target customer audience?
• Do they understand how to measure and
communicate success in social media?
• Have they told you a story which mirrors the
wishes of your own agenda?

11. And…
Is your business going to
carry them, or do they need to
make it happen?
Remember to pick the person
who can stand on their own 2
feet.
…It can be a lonely job.

12. Thank you, and Hire Well.
CloudNine Social Media & Digital Talent are
London’s only genuine specialists in Social
Media professionals.
Email steve@cloudninerec.co.uk for more info.
Twitter: @CloudNineRec / @InsideCloudNine