Clyde McKendrick

London, United Kingdom United Kingdom

Chief Strategy Officer at sparks & honey

Advertising / Marketing / PR

Clyde is leading Zeitgeist Labs as an emerging force in creating cultural impact for brands. He's spent the last 15+ years focused on building culturally iconic brands: Instagram, Red Bull, Nike, MTV, Amazon and Pepsi. He's worked in leadership roles across creative, digital and integrated agencies in both in London and Los Angeles. At TBWA Chiat Day leading Pepsi into a new era of social media marketing while repositioning Diet Pepsi for renewed growth in North America. At Crispin Porter & Bogusky building new international capabilities and as CSO at Possible helping to expand beyond it's digital roots to become a creative-led lead agency for global clients. He contributes to the com...