CoCo Vista Expo Social Media 20091021f
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Vista Business Expo Social Media Presentation and Panel Discussion
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CoCo Vista Expo Social Media 20091021f
- 1. SOCIAL MEDIA What every business owner needs to know
- 4. Social Networking Friend Nate
Notes de l'éditeur
- A story…
- When we enter a “social” environment, we typically scan the area and note where the larger groups of people are. There is typically more engagement happening in these larger groups then there is in the smaller ones. In any social environment, our instinct is to be in the group where there is a preexisting connection. We feel more comfortable knowing someone there. In an online scenario, it is much the same. We will start with friends and colleagues. From there our friends and colleagues can help us reach out to new connections thus building our social network. An example of this is in LinkedIn you can be “introduced” to a connection via one of your connections. Another example is on Twitter, people who you know will look at your list of who you are following and maybe follow some folks you are following by virtue of association. Usually to get into a group, we will “squat” and listen for a while before participating. When you feel comfortable, you will jump in with an experience or valuable information which will get the attention of the rest of the group, helping you move forward with your goal of social networking. Social Networking is about connecting with other people that are like-minded.
- Businesses use social media marketing the most currently. This is where businesses post information about goings-on in their businesses, use these tools as their newsrooms, scan for unhappy customers and address issues, etc. This is where you can build a network of happy customers to advocate on your behalf. How many of your are on LinkedIn? Do you know the “Recommends” area on LinkedIn? Or maybe you’re familiar with Yelp? This is where you can have your advocates talk you up. This becomes your “testimonials” area for your marketing. This is also where you can find folks making complaints that you can immediately address.
- We’ve all heard the examples: Dell Computer uses it to sell refurbished computers, Nike Golf uses it to stay in touch with their customers that have questions/issues, and even smaller entrepreneurs use it to sell their smaller products/services such as jewelry, art, etc. It’s a great way to promote a sale and drive traffic back to your website or blog.
- Calendaring is an important aspect to managing your time in the social media realm. Not all business owners or managers have the time to be on the social media networks. Social media is a huge time vacuum, and you want to make sure to manage it properly. It’s easy enough to think in terms of direct mail marketing and advertising when it comes to social media. When you want to post informational pieces to your target, calendar it based on time of year for relevant info. For example, CFPs and CPAs can easily plan a calendar based upon when people need to be thinking about tax preparations, retirement plan funding, exit plan strategies for business, and personal financial security thru/out the year. A retail store can be thinking about the year’s worth of sales that they’d like to schedule and special events, and work on the calendar for promoting those events. Plan as much as you can up front in your marketing plan, and that will minimize time loss in social media.
- Yes, Social Media is here to stay…we can’t take back the notion that people can get online in a social capacity and tell each other things about their experiences. However, that’s not to say that LinkedIn, Twitter and Facebook will be here forever. That’s just what’s here now.