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A New Way of Making Strategies
       …in the Making
The scope and
pace of growth of
the digital sphere
is rapidly
increasing.
Strategic Business-as-usual
There must
                                      be a better
                                        way…




Matthew Willcox | Innovation                                                  Lorraine Tighe | IT Program
Coordinator | Business Information                                            Manager | Business Information
Services Branch | City of Melbourne                                           Services Branch | City of Melbourne
                                      Colin Fairweather | Chief
                                      Information Officer | Business
                                      Information Services Branch | City of
Technology-enabled co-creation




            Linux
                      FutureMelbourne
Experts helped frame the co-creation
    process (not write content)
Open Space Technology




     The first step…
How will the world’s most liveable
 city thrive in the digital future?
Social Media Campaign




melbournedigitalcity.tumblr.com   twitter.com/cityofmelbourne
CoMConnect catches on

• 20+ CoM staff pledge to attend,
  including the CEO and Deputy Lord
  Mayor

• 400+ expressions of interest from the
  community via eventbrite.com
CoMConnect Schedule

Launch Event                             Day 1                                   Day 2
Friday, August 10th 5pm – 7pm   Saturday, August 11th 9am – 6pm      Sunday, August 12th 10am – 5pm
     at City of Melbourne              at Hub Melbourne                    at Hub Melbourne




                                                           Bazaar
                                                     August 11-12th 10am – 5pm
                                                         at Hub Melbourne
Launch Event
Friday, August 10th 5pm – 7pm
     at City of Melbourne

     Estimated 100 attendees




           Speakers
           •Susan Riley, Deputy Lord Mayor
           •Kathy Alexander, CEO
           •Mark Stoermer, Dir. of Corporate Business
           •Stuart Candy, ARUP Innovation & Foresight
           •Mark Elliott, Collabforge
Day 1
Saturday, August 11th 9am – 6pm
       at Hub Melbourne

    Estimated 150-170 attendees




            Program
            •Introduction to process, context and theme
            •Lightning talks to inspire
            •28 participant-led sessions exploring the
            core question
            •Closing discussion
11:30 am

          Day 1                    •SHARING THE AGENDA IN DECISION MAKING, Matthew Gordon
                                   •THE FUTURE OF CBD RETAIL, Chris Seymour
                                   •DIGITAL AGE & FUTURE OF WORK, @bradkrauskopf
Saturday, August 11th 9am – 6pm
                                   •2D & 3D DATA VISUALISATIONS, Susan Kempson
       at Hub Melbourne            •DIGITAL PLAY & THE CITY, Floyd Mueller @exertiongames
                                   •PAUSE DIGITAL/CREATIVE FESTIVAL MELBOURNE, George Hedon
     28 Participant-led Sessions
                                   1:15 pm
                                   •NBN WTF, Matthew Wilcox
                                   •ONLINE VOTING IDENTITIES, Chris Barnett
                                   •KNOWLEDGE SHARING FOR A SUSTAINABLE MELBOURNE, Chris Watkins
                                   •COMBINING ART, INTERACTIVE & NEW MEDIA, Jeszlene Zhou
                                   •WHO'S IN MY 'HOOD, Marianne Doczi @KnowNow_KnowHow
                                   •FROM IDEA TO SUSTAINABLE ECOSYSTEM, Danny Davis
                                   •ENGAGING THE DISENGAGED Tegan Kop & Karen Arvidsson

                                   2:00 pm
                                   •THE SELF-AWARE CITY Austin Ley
                                   •SERVICE DESIGN THINKING THROUGH ETHNOGRAPHY, Gavin Melles
                                   •RESPONSIVE WEB & FUTURE READY CONTENT, David Hauser
                                   •WHAT IS THE FUTURE OF CIVIC ENGAGEMENT, Carolyn Anderson
                                   •SUSTAINABILITY DATA, ARTISTS & SPACES FOR PRESENTATION, Jodi Newcombe
                                   •ENCOURAGING DIGITAL INCUBATORS Rolf von Behrens
                                   •I LOVE MELBOURNE SONG VIDEO, Mark Freeman

                                   3:00 pm
                                   •SWARM FUELLED ENGAGEMENT, Keren Flavell
                                   •EDUCATION, TECH & MELBOURNE'S FUTURE Victor Brooker
                                   •COMPLEXITY, EMERGENCE ROLE OF GOVT, John Baxter @johnsbaxter
                                   •OPEN DATA, MAKING IT HAPPEN?, Patrick Sunter
                                   •UX COMMUNITY ENGAGEMENT & EXPERIENCE MAPPING, George Evans
                                   •A LAB FOR ART AND TECHNOLOGY Pierre Proske
                                   •AGING IN PLACE, Marianne Doczi
                                   •DIGITAL CONVERSATION WITH YOUR COUNCIL, Jade Wisely
Day 2
Sunday, August 12th 10am – 5pm
      at Hub Melbourne

     Estimated 80-90 attendees




            Program
            •Framing talks: coming back in, refocusing
            the core question
            •Group discussion about the role, structure
            and process of the council
            •19 participant-led sessions focused on
            action
            •Closing discussion, and commitment by CoM
            to come back in 2 months
Day 2
Sunday, August 12th 10am – 5pm
      at Hub Melbourne             11:30 am
                                   •CITY AS API, Damon O'Sullivan
     19 Participant-Led Sessions   •BENEFITS FOR WHOM? MAPPING STAKEHOLDERS, Marianne Doczi
                                   •DROP IN DIGITAL EDUCATION, Paul Breen
                                   •PUBLIC SECTOR DECISION MAKING, Simon Weller

                                   12:15 pm
                                   •PLATFORM FOR BUILDING BETTER FUTURES, David Hood
                                   •DIGITAL INCLUSION THROUGH POLICY, Tegan Kop
                                   •DIGITAL PLAYING & MEETING VENUES, Tony Smith
                                   •HELPING PEOPLE FROM OVERSEAS, Mark Freeman

                                   1:30 pm
                                   •USING GAMES FOR POSITIVE CHANGE, Marigo Raftopoulo
                                   •OPENING OWNERSHIP THROUGH TECHNOLOGY, [unrecorded]
                                   •DIGITAL PUBLIC LIBRARIES, Pat Gregory
                                   •WHAT CAN THE MAKER COMMUNITY DO? Paul Szymkowiak
                                   •DOTCONNECT - ITS ALREADY HAPPENING: EVENT MAPPING, Matt Wilcox

                                   2:30 pm
                                   •MAKING FEEDBACK EASY, Juan Caraza
                                   •MAKING COMMUTING AWESOME, Brendan Graetz
                                   •INCREASING SOCIAL COHESION, Damon O'Sullivan
                                   •ENGAGING THE UNKNOWN UNKNOWNS, Mark Elliott & Erick Mitsak
                                   •CONNECTING SUBURBAN HUBS, Claire Spencer
Bazaar
August 11-12th 10am – 5pm
    at Hub Melbourne

Open to all CoMConnect participants




Live, hands-on examples of digital innovation in
Melbourne
Event awareness



The conversation continues
This “Word
Cloud” was
generated
using notes
and ideas
submitted
online by
CoMConnect
participants
Event outputs
Sessions               Session Notes       Projects




  Session Schedule         Session Notes      Project Ideas
What CoM Was Seeking
In undertaking CoMConnect,
CoM wanted to learn about:




                                        The next best
                                        step CoM can
                     The key themes,    take with the
 The community’s     trends and         community, and
 interests for the   interests on the   the role CoM
 engagement          community’s mind   should play
Community’s Interests in Engagement


                         Excited
   Interested




                         Serious
    Eager
Community’s Interests in Engagement
  Participant takeaways:
                                    Had Fun
     New
 Relationships           Felt
                     listened to
                     and valued


      Empowered to                    Deeper
        build new                  Understanding
        solutions                     of CoM
                                     Structure
What’s on the Community’s Mind
    Three broad themes of community knowledge
    and interest surfaced:



                                    New Modes of
 The future of      The Digital
                                     Community
Melbourne and      future more
                                     Government
its Community        generally
                                     Engagement
Theme 1
                 Working better: a connected, enabled community
                 •THE FUTURE OF CBD RETAIL, Chris Seymour
 The future of   •DIGITAL AGE & FUTURE OF WORK, @bradkrauskopf
                 •UX COMMUNITY ENGAGEMENT & EXPERIENCE MAPPING, George Evans
Melbourne and    •SUSTAINABILITY DATA, ARTISTS & SPACES FOR PRESENTATION, Jodi Newcombe
                 •KNOWLEDGE SHARING FOR A SUSTAINABLE MELBOURNE, Chris Watkins

its Community    •CONNECTING SUBURBAN HUBS, Claire Spencer

                 Living better: a connected, empowered community
                 •AGING IN PLACE, Marianne Doczi
                 •BENEFITS FOR WHOM? MAPPING STAKEHOLDERS, Marianne Doczi
                 •EDUCATION, TECH & MELBOURNE'S FUTURE Victor Brooker
                 •WHO'S IN MY 'HOOD, Marianne Doczi @KnowNow_KnowHow
                 •THE SELF-AWARE CITY Austin Ley
                 •HELPING PEOPLE FROM OVERSEAS, Mark Freeman
                 •DIGITAL PUBLIC LIBRARIES, Pat Gregory
                 •MAKING COMMUTING AWESOME, Brendan Graetz
                 •INCREASING SOCIAL COHESION, Damon O'Sullivan

                 Playing more: integrated with living & working
                 •DIGITAL PLAY & THE CITY, Floyd Mueller @exertiongames
                 •PAUSE DIGITAL/CREATIVE FESTIVAL MELBOURNE, George Hedon
                 •I LOVE MELBOURNE SONG VIDEO, Mark Freeman
                 •WHAT CAN THE MAKER COMMUNITY DO? Paul Szymkowiak
Theme 1
  Participant Comments & emerging themes
                                  Living better: a
       Working better: a            connected,
      connected, enabled            empowered
          community                 community




                            Playing more:
                            integrated with
                           living & working
Theme 2
               Work: new business opportunities
 The Digital   •ENCOURAGING DIGITAL INCUBATORS Rolf von Behrens
               •A LAB FOR ART AND TECHNOLOGY Pierre Proske
future more    •2D & 3D DATA VISUALISATIONS, Susan Kempson
               •RESPONSIVE WEB & FUTURE READY CONTENT, David Hauser
  generally    •SERVICE DESIGN THINKING THROUGH ETHNOGRAPHY, Gavin Melles
               •OPENING OWNERSHIP THROUGH TECHNOLOGY, [unrecorded]
               •ENGAGING THE UNKNOWN UNKNOWNS, Mark Elliott & Erick Mitsak


               Live: imagining new ways-of-living
               •FROM IDEA TO SUSTAINABLE ECOSYSTEM, Danny Davis
               •DROP IN DIGITAL EDUCATION, Paul Breen
               •PLATFORM FOR BUILDING BETTER FUTURES, David Hood
               •DOTCONNECT - ITS ALREADY HAPPENING: EVENT MAPPING, Matt Wilcox


               Play: more integrated with living & working
               •COMBINING ART, INTERACTIVE & NEW MEDIA, Jeszlene Zhou
               •DIGITAL PLAYING & MEETING VENUES, Tony Smith
               •USING GAMES FOR POSITIVE CHANGE, Marigo Raftopoulos
Theme 2
 Participants comments & emerging themes
        Work: new
         business      Live: imagining
       opportunities    new ways-of-
                            living




                                    Play: more
                                  integrated with
                                      living &
                                      working
Theme 3
               Consultation & engagement: open & transparent
New Modes of   •SHARING THE AGENDA IN DECISION MAKING, Matthew Gordon
               •PUBLIC SECTOR DECISION MAKING, Simon Weller
 Community     •COMPLEXITY, EMERGENCE AND THE ROLE OF GOVT, John Baxter @johnsbaxter
               •DIGITAL CONVERSATION WITH YOUR COUNCIL, Jade Wisely
 Government    •WHAT IS THE FUTURE OF CIVIC ENGAGEMENT, Carolyn Anderson
               •SWARM FUELLED ENGAGEMENT, Keren Flavell
 Engagement
               Government as platform: enabling open innovation
               •MAKING FEEDBACK EASY, Juan Caraza
               •ONLINE VOTING IDENTITIES, Chris Barnett
               •OPEN DATA, MAKING IT HAPPEN?, Patrick Sunter
               •CITY AS API, Damon O'Sullivan


               Inclusion: deepening & broadening the base
               •NBN WTF, Matthew Wilcox
               •ENGAGING THE DISENGAGED Tegan Kop & Karen Arvidsson
               •DIGITAL INCLUSION THROUGH POLICY, Tegan Kop
Theme 3
Participants comments & emerging themes

                                      Government as
                                         platform:
    Consultation &                    enabling open
  engagement: open                      innovation
    & transparent




                       Inclusion:
                      deepening &
                     broadening the
                          base
CoM Next Step & Role:
Cultivate collaborative community
Government as
 platform for
 participation
A new approach: integrated
The Key: continuity
The Vision:




              Realising our
              digital future
              together
This outcomes brief developed for City of Melbourne by:




    Illustrations and narrative support compliments of: Damien Melotte, @ecoresonance

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Melbourne Digital City Strategy - CoMConnect Report

  • 1. A New Way of Making Strategies …in the Making
  • 2. The scope and pace of growth of the digital sphere is rapidly increasing.
  • 4. There must be a better way… Matthew Willcox | Innovation Lorraine Tighe | IT Program Coordinator | Business Information Manager | Business Information Services Branch | City of Melbourne Services Branch | City of Melbourne Colin Fairweather | Chief Information Officer | Business Information Services Branch | City of
  • 5. Technology-enabled co-creation Linux FutureMelbourne
  • 6. Experts helped frame the co-creation process (not write content)
  • 7. Open Space Technology The first step…
  • 8. How will the world’s most liveable city thrive in the digital future?
  • 10. CoMConnect catches on • 20+ CoM staff pledge to attend, including the CEO and Deputy Lord Mayor • 400+ expressions of interest from the community via eventbrite.com
  • 11. CoMConnect Schedule Launch Event Day 1 Day 2 Friday, August 10th 5pm – 7pm Saturday, August 11th 9am – 6pm Sunday, August 12th 10am – 5pm at City of Melbourne at Hub Melbourne at Hub Melbourne Bazaar August 11-12th 10am – 5pm at Hub Melbourne
  • 12. Launch Event Friday, August 10th 5pm – 7pm at City of Melbourne Estimated 100 attendees Speakers •Susan Riley, Deputy Lord Mayor •Kathy Alexander, CEO •Mark Stoermer, Dir. of Corporate Business •Stuart Candy, ARUP Innovation & Foresight •Mark Elliott, Collabforge
  • 13. Day 1 Saturday, August 11th 9am – 6pm at Hub Melbourne Estimated 150-170 attendees Program •Introduction to process, context and theme •Lightning talks to inspire •28 participant-led sessions exploring the core question •Closing discussion
  • 14. 11:30 am Day 1 •SHARING THE AGENDA IN DECISION MAKING, Matthew Gordon •THE FUTURE OF CBD RETAIL, Chris Seymour •DIGITAL AGE & FUTURE OF WORK, @bradkrauskopf Saturday, August 11th 9am – 6pm •2D & 3D DATA VISUALISATIONS, Susan Kempson at Hub Melbourne •DIGITAL PLAY & THE CITY, Floyd Mueller @exertiongames •PAUSE DIGITAL/CREATIVE FESTIVAL MELBOURNE, George Hedon 28 Participant-led Sessions 1:15 pm •NBN WTF, Matthew Wilcox •ONLINE VOTING IDENTITIES, Chris Barnett •KNOWLEDGE SHARING FOR A SUSTAINABLE MELBOURNE, Chris Watkins •COMBINING ART, INTERACTIVE & NEW MEDIA, Jeszlene Zhou •WHO'S IN MY 'HOOD, Marianne Doczi @KnowNow_KnowHow •FROM IDEA TO SUSTAINABLE ECOSYSTEM, Danny Davis •ENGAGING THE DISENGAGED Tegan Kop & Karen Arvidsson 2:00 pm •THE SELF-AWARE CITY Austin Ley •SERVICE DESIGN THINKING THROUGH ETHNOGRAPHY, Gavin Melles •RESPONSIVE WEB & FUTURE READY CONTENT, David Hauser •WHAT IS THE FUTURE OF CIVIC ENGAGEMENT, Carolyn Anderson •SUSTAINABILITY DATA, ARTISTS & SPACES FOR PRESENTATION, Jodi Newcombe •ENCOURAGING DIGITAL INCUBATORS Rolf von Behrens •I LOVE MELBOURNE SONG VIDEO, Mark Freeman 3:00 pm •SWARM FUELLED ENGAGEMENT, Keren Flavell •EDUCATION, TECH & MELBOURNE'S FUTURE Victor Brooker •COMPLEXITY, EMERGENCE ROLE OF GOVT, John Baxter @johnsbaxter •OPEN DATA, MAKING IT HAPPEN?, Patrick Sunter •UX COMMUNITY ENGAGEMENT & EXPERIENCE MAPPING, George Evans •A LAB FOR ART AND TECHNOLOGY Pierre Proske •AGING IN PLACE, Marianne Doczi •DIGITAL CONVERSATION WITH YOUR COUNCIL, Jade Wisely
  • 15. Day 2 Sunday, August 12th 10am – 5pm at Hub Melbourne Estimated 80-90 attendees Program •Framing talks: coming back in, refocusing the core question •Group discussion about the role, structure and process of the council •19 participant-led sessions focused on action •Closing discussion, and commitment by CoM to come back in 2 months
  • 16. Day 2 Sunday, August 12th 10am – 5pm at Hub Melbourne 11:30 am •CITY AS API, Damon O'Sullivan 19 Participant-Led Sessions •BENEFITS FOR WHOM? MAPPING STAKEHOLDERS, Marianne Doczi •DROP IN DIGITAL EDUCATION, Paul Breen •PUBLIC SECTOR DECISION MAKING, Simon Weller 12:15 pm •PLATFORM FOR BUILDING BETTER FUTURES, David Hood •DIGITAL INCLUSION THROUGH POLICY, Tegan Kop •DIGITAL PLAYING & MEETING VENUES, Tony Smith •HELPING PEOPLE FROM OVERSEAS, Mark Freeman 1:30 pm •USING GAMES FOR POSITIVE CHANGE, Marigo Raftopoulo •OPENING OWNERSHIP THROUGH TECHNOLOGY, [unrecorded] •DIGITAL PUBLIC LIBRARIES, Pat Gregory •WHAT CAN THE MAKER COMMUNITY DO? Paul Szymkowiak •DOTCONNECT - ITS ALREADY HAPPENING: EVENT MAPPING, Matt Wilcox 2:30 pm •MAKING FEEDBACK EASY, Juan Caraza •MAKING COMMUTING AWESOME, Brendan Graetz •INCREASING SOCIAL COHESION, Damon O'Sullivan •ENGAGING THE UNKNOWN UNKNOWNS, Mark Elliott & Erick Mitsak •CONNECTING SUBURBAN HUBS, Claire Spencer
  • 17. Bazaar August 11-12th 10am – 5pm at Hub Melbourne Open to all CoMConnect participants Live, hands-on examples of digital innovation in Melbourne
  • 19. This “Word Cloud” was generated using notes and ideas submitted online by CoMConnect participants
  • 20.
  • 21. Event outputs Sessions Session Notes Projects Session Schedule Session Notes Project Ideas
  • 22. What CoM Was Seeking In undertaking CoMConnect, CoM wanted to learn about: The next best step CoM can The key themes, take with the The community’s trends and community, and interests for the interests on the the role CoM engagement community’s mind should play
  • 23. Community’s Interests in Engagement Excited Interested Serious Eager
  • 24. Community’s Interests in Engagement Participant takeaways: Had Fun New Relationships Felt listened to and valued Empowered to Deeper build new Understanding solutions of CoM Structure
  • 25. What’s on the Community’s Mind Three broad themes of community knowledge and interest surfaced: New Modes of The future of The Digital Community Melbourne and future more Government its Community generally Engagement
  • 26. Theme 1 Working better: a connected, enabled community •THE FUTURE OF CBD RETAIL, Chris Seymour The future of •DIGITAL AGE & FUTURE OF WORK, @bradkrauskopf •UX COMMUNITY ENGAGEMENT & EXPERIENCE MAPPING, George Evans Melbourne and •SUSTAINABILITY DATA, ARTISTS & SPACES FOR PRESENTATION, Jodi Newcombe •KNOWLEDGE SHARING FOR A SUSTAINABLE MELBOURNE, Chris Watkins its Community •CONNECTING SUBURBAN HUBS, Claire Spencer Living better: a connected, empowered community •AGING IN PLACE, Marianne Doczi •BENEFITS FOR WHOM? MAPPING STAKEHOLDERS, Marianne Doczi •EDUCATION, TECH & MELBOURNE'S FUTURE Victor Brooker •WHO'S IN MY 'HOOD, Marianne Doczi @KnowNow_KnowHow •THE SELF-AWARE CITY Austin Ley •HELPING PEOPLE FROM OVERSEAS, Mark Freeman •DIGITAL PUBLIC LIBRARIES, Pat Gregory •MAKING COMMUTING AWESOME, Brendan Graetz •INCREASING SOCIAL COHESION, Damon O'Sullivan Playing more: integrated with living & working •DIGITAL PLAY & THE CITY, Floyd Mueller @exertiongames •PAUSE DIGITAL/CREATIVE FESTIVAL MELBOURNE, George Hedon •I LOVE MELBOURNE SONG VIDEO, Mark Freeman •WHAT CAN THE MAKER COMMUNITY DO? Paul Szymkowiak
  • 27. Theme 1 Participant Comments & emerging themes Living better: a Working better: a connected, connected, enabled empowered community community Playing more: integrated with living & working
  • 28. Theme 2 Work: new business opportunities The Digital •ENCOURAGING DIGITAL INCUBATORS Rolf von Behrens •A LAB FOR ART AND TECHNOLOGY Pierre Proske future more •2D & 3D DATA VISUALISATIONS, Susan Kempson •RESPONSIVE WEB & FUTURE READY CONTENT, David Hauser generally •SERVICE DESIGN THINKING THROUGH ETHNOGRAPHY, Gavin Melles •OPENING OWNERSHIP THROUGH TECHNOLOGY, [unrecorded] •ENGAGING THE UNKNOWN UNKNOWNS, Mark Elliott & Erick Mitsak Live: imagining new ways-of-living •FROM IDEA TO SUSTAINABLE ECOSYSTEM, Danny Davis •DROP IN DIGITAL EDUCATION, Paul Breen •PLATFORM FOR BUILDING BETTER FUTURES, David Hood •DOTCONNECT - ITS ALREADY HAPPENING: EVENT MAPPING, Matt Wilcox Play: more integrated with living & working •COMBINING ART, INTERACTIVE & NEW MEDIA, Jeszlene Zhou •DIGITAL PLAYING & MEETING VENUES, Tony Smith •USING GAMES FOR POSITIVE CHANGE, Marigo Raftopoulos
  • 29. Theme 2 Participants comments & emerging themes Work: new business Live: imagining opportunities new ways-of- living Play: more integrated with living & working
  • 30. Theme 3 Consultation & engagement: open & transparent New Modes of •SHARING THE AGENDA IN DECISION MAKING, Matthew Gordon •PUBLIC SECTOR DECISION MAKING, Simon Weller Community •COMPLEXITY, EMERGENCE AND THE ROLE OF GOVT, John Baxter @johnsbaxter •DIGITAL CONVERSATION WITH YOUR COUNCIL, Jade Wisely Government •WHAT IS THE FUTURE OF CIVIC ENGAGEMENT, Carolyn Anderson •SWARM FUELLED ENGAGEMENT, Keren Flavell Engagement Government as platform: enabling open innovation •MAKING FEEDBACK EASY, Juan Caraza •ONLINE VOTING IDENTITIES, Chris Barnett •OPEN DATA, MAKING IT HAPPEN?, Patrick Sunter •CITY AS API, Damon O'Sullivan Inclusion: deepening & broadening the base •NBN WTF, Matthew Wilcox •ENGAGING THE DISENGAGED Tegan Kop & Karen Arvidsson •DIGITAL INCLUSION THROUGH POLICY, Tegan Kop
  • 31. Theme 3 Participants comments & emerging themes Government as platform: Consultation & enabling open engagement: open innovation & transparent Inclusion: deepening & broadening the base
  • 32. CoM Next Step & Role: Cultivate collaborative community
  • 33. Government as platform for participation
  • 34. A new approach: integrated
  • 36. The Vision: Realising our digital future together
  • 37. This outcomes brief developed for City of Melbourne by: Illustrations and narrative support compliments of: Damien Melotte, @ecoresonance