These 27 keys or sales coaching tips taken from Be the Red Jacket in a Sea of Gray Suits, the Keys to Unlocking Sales Success, may help you increase sales, improve your sales attitude and even create a more compelling marketing message.

1. Increase Sales with These
27 Coaching Tips
#27 Keys to Unlock Sales
2013 (C) All Rights Reserved. Leanne Hoagland-Smith

2. Are you where you want to be with
your?
 Sales goals or targets?
 Marketing funnel?
 Sales presentation?
 Message?
 Sales role?
 Professional goals?
 Sales skills or talents?
 Then these sales coaching tips from Be the Red
Jacket may provide the catalyst to change the current
status quo

3. “By not knowing your Values
Statement, you are one of
those Gray Suits in the Sea
of Sameness.”
Leanne Hoagland-Smith, Heurist
#1

4. “Change begins with
awareness. Until you are
aware, you do not know
what you do not know.”
Leanne Hoagland-Smith, Heurist
#2

5. “You must truly enjoy your
sales role. Research from
ExecuNet in June of 2008,
suggests 46% of sales
executives are not satisfied
with their jobs.”
Leanne Hoagland-Smith, Heurist
#3

6. “We hear words, but we think in
pictures. The pictures you paint
through the words you use can
either make or break the sale.”
Leanne Hoagland-Smith, Heurist
#4

7. “Customer satisfaction can be
easily transferred with the click
of a mouse.”
Leanne Hoagland-Smith, Heurist
#5

8. “Leave your ego at the door. A high
ego state is necessary to keep going
and going, but leave it at the door
when working with potential
customers.”
Leanne Hoagland-Smith, Heurist
#6

9. “Small and almost negligible
actions can generate incredible
results.”
Leanne Hoagland-Smith, Heurist
#7

10. “Being constantly aware of your
sales behaviors helps to make
course corrections sooner rather
than later.”
Leanne Hoagland-Smith, Heurist
#8

11. “The phrase „earn a sale‟ is far
more intentional than „close a
sale‟.”
Leanne Hoagland-Smith, Heurist
#9

12. “Use color to reinforce your
marketing message.”
Leanne Hoagland-Smith, Heurist
#10

13. Not having a plan places you in the
roll of Captain Wing It. This one page
sales action plan may just be what
you need to jump start sales.
http://www.processspecialist.com/sales-growth-action-plan.htm
Leanne Hoagland-Smith, Heurist

14. “When you realize the money is
secondary, you will see more
dollars in your bank account.”
Leanne Hoagland-Smith, Heurist
#11

15. “Your 30 second „spiel‟ serves
not only to attract, but to
disqualify.”
Leanne Hoagland-Smith, Heurist
#12

16. “A qualified potential customer
has all buying criteria.”
Leanne Hoagland-Smith, Heurist
#13

17. “The 5 buying criteria are:
1. Decision maker
2. Want or need
3. Allocated budget
4. Urgency to change the status quo
5. Commitment to change the status quo”
Leanne Hoagland-Smith, Heurist
#14

18. “Everyone shares the same,
number one competitor – The
Status Quo.”
Leanne Hoagland-Smith, Heurist
#15

19. “Your first spoken words should
create an unobstructed path
directly to you.”
Leanne Hoagland-Smith, Heurist
#16

20. “To increase sales, you must
leverage every opportunity to
market yourself, your business
and the results you deliver!”
Leanne Hoagland-Smith, Heurist
#17

21. “People buy from people they
know and trust, not necessarily
like.”
Leanne Hoagland-Smith, Heurist
#18

22. Do you have a benchmark from
which to construct a plan of action?
This free sales skills assessment
may help you do just that.
http://www.processspecialist.com/sales-skill-assessment.htm
Leanne Hoagland-Smith, Heurist

23. “People buy first on emotion,
then justified by logic.
Leanne Hoagland-Smith, Heurist
#19

24. “People buy on value unique to
them.”
Leanne Hoagland-Smith, Heurist
#20

25. “We miss far more moving
targets than those standing still.”
Leanne Hoagland-Smith, Heurist
#21

26. “If you do not have a solid
relationship, you will not be
successful in earning the sale.”
Leanne Hoagland-Smith, Heurist
#22

27. “The goal of communication is to
build a solid relationship of
mutual trust and understanding.”
Leanne Hoagland-Smith, Heurist
#23

28. “Mistakes are OOP$ because
mistakes always cost dollars.”
Leanne Hoagland-Smith, Heurist
#24

29. “You can intentionally put yourself off
balance to achieve an important
goal. The key is to know(awareness)
you are taking this action.”
Leanne Hoagland-Smith, Heurist
#25

30. “Time for the Red Jacket is an
action of investment. Time for the
gray suit is an action of cost.”
Leanne Hoagland-Smith, Heurist
#26

31. “Silence is golden. More
importantly in sales, silence is
GREEN!”
Leanne Hoagland-Smith, Heurist
#27

32. If you want more of these tips,
then check out Be the Red
Jacket at Amazon:
http://bit.ly/1Q9mnV
Leanne Hoagland-Smith, Heurist

33. If you want more of these
tips, then check out Be the Red
Jacket at Amazon:
http://bit.ly/1Q9mnV
Leanne Hoagland-Smith, Heurist

34. Thank You
Leanne Hoagland Smith, CRO & Heurist
ADVANCED SYSTEMS
The Next Generation of Talent Management
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