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Personal Branding for Massage Therapists

Personal Branding for Massage Therapists

What is effective Marketing for Massage Therapist? Is Personal Branding for Massage Therapists? To grow your massage therapeutic practice you would need to put a few things in place ,,,

What is effective Marketing for Massage Therapist? Is Personal Branding for Massage Therapists? To grow your massage therapeutic practice you would need to put a few things in place ,,,

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Personal Branding for Massage Therapists

  1. 1. Personal Branding Your Online Avatar Louisa Chan Social Media Specialist
  2. 2. Let’s Imagine  Want To Sell Product/Service  Don’t Have Budget  Nobody Knows You or Product/Service  Your Approach?  What Works? www.SynergyMarketingPro.com 2
  3. 3. www.SynergyMarketingPro.com 3
  4. 4. Promotion Then and Now  Phone Directory  Where’s Yours?  Newspapers  What Papers?  TV  DVD/PayTV*  Telemarketing  Do Not Call List  Direct Mail  1% - 2% Yield  Print Ads  Rising Costs  E-Mail  Spam Filters www.SynergyMarketingPro.com 4
  5. 5. Staying In Business  Industry Burnout Rate for Massage Therapists?  Leads – Business Lifeblood www.SynergyMarketingPro.com 5
  6. 6. Newspapers: Then and Now www.SynergyMarketingPro.com 6
  7. 7. State Of The Affairs  91% of netizens use search engine*  >50% online “purchases” preceded by internet search**  82% local searchers follow up via in- store visit, call or purchase (TMP/ComScore)  90% of online searches result in offline purchases (ComScore) www.SynergyMarketingPro.com 7
  8. 8. While  5.3 Billion With Mobile Phone  4.2 Billion With Tooth Brush www.SynergyMarketingPro.com 8
  9. 9. Hello, Are You There?  How Do People Know About You?  Online Presence  Visibility  Authority www.SynergyMarketingPro.com 9
  10. 10. BUT, Before You Jump Online www.SynergyMarketingPro.com 10
  11. 11. Conscious Personal Branding For You? Not for Everyone Unless You Have  A Message / Voice / Vision  A Passion  Willing To Stand Out www.SynergyMarketingPro.com 11
  12. 12. But … Everyone Is Branding All The Time  Consciously or  Sub-consciously www.SynergyMarketingPro.com 12
  13. 13. And Everyone Is Either Doing  Informed Branding Or  Uninformed Branding www.SynergyMarketingPro.com 13
  14. 14. Activity  Your Online Avatar?  On Which Platform? www.SynergyMarketingPro.com 14
  15. 15. Activity  Your Online Avatar? Your What?  On Which Platform? Your Where?  Your Drive? Your Why? Radio Interview On Social Media Platforms Speaking Engagements www.SynergyMarketingPro.com 15
  16. 16. So Far, We’ve Seen Everyone Is Branding All Day Long  How Do You Want To Show Up?  Where?  How? www.SynergyMarketingPro.com 16
  17. 17. Summary For More Tips, visit: www.SynergyMarketingPro.com www.SynergyMarketingPro.com 17

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