Behind every good campaign is an idea, cleverly constructed and carried out. Coalition of Mischief has assembled a collection of inspirational nuggets to spark your mischief-making. This slideshow takes you through messages told in powerful, captivating and engaging ways. It illustrates how you might similarly think about your campaigns and communications. Happy to send you a copy of this presentation as a .pdf. Just e-mail the Mischief Crew at wassup@coalitionofmischief.com.

2. 15 WAYS
TO THINK mischief

3. 1. Juxtapose THINGS
Cross ideas that wouldn’t
normally cross. Hybrid something.
Blend imagery.

4. Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.au
AnimalWatch Press_A2.indd 1 7/4/08 11:11:11 AM

5. Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.au
AnimalWatch Press_A2.indd 2 7/4/08 11:11:20 AM

6. Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products. www.animal-lib.org.au
AnimalWatch Press_A2.indd 3 7/4/08 11:11:29 AM

7. 2. PERSONALISE
Find your most unique feature
and tell people about it.
Be sure you know your audience well.

9. 3. FIND THE HUMAN TRUTH
Don’t disguise compelling evidence
with fluff. Present it in the best
light possible.

10. 4. DON’T TAKE YOUR CAUSE
TOO SERIOUSLY
Lighten a negative or sensitive message.
Humour is powerful.

11. 5. LOOK IN UNEXPECTED
PLACES
Ideas, insight and inspiration
can come from anywhere.

12. 6. BRING your cause TO LIFE
Breath life into your subject.
Animate it. Move it. Feed it.
Play with it.

13. 7. MAKE A SYMBOL
Look for symbols, icons and imagery
that tie in perfectly with your cause.

14. 8. CHALLENGE THE RULES
Be provocative and audacious.
Venture into uncharted territory.

15. 9. SEE THE BIG PICTURE
Dig deep. Be analytical. Step back.
Take a wider angle.

16. 10. EMBRACE NEW MEDIA
When you hit a roadblock, take a detour.
Tell your story in new,
emerging channels.

17. 11. CHOP THE PROBLEM UP
Tackle one problem at a time.
Aim long term, but start with
short term goals.

18. 12. USE THE 5 SENSES
The more human senses
you activate, the more your story
will be remembered.

19. 13. PUT YOURSELF IN
OTHER SHOES
Tell your story from another perspective.
Insights can come from anywhere.

20. 14. SEE THE POSITIVES
Try to look at happy outcomes.
Hope is a stronger human emotion
than failure.

21. Get Tested LET’S TALK ABOUT IT
Think ahead! Take care and look
Do you have different sexual partners?
after yourself and your partners
The more partners you have, the more
by communicating what you want
often you should get tested for HIV and other
and what your limits are.
sexually transmitted infections (STIs).
Respect yourself, your desires,
Every 3 – 6 months is a good idea if you
and your limits.
are having casual sex.
By knowing your sexual health status,
You have the right to say no.
you and your partners can make informed
choices about the sex you want. You have the right to say yes!
Did You Know?
It is FREE to get tested for HIV and other STIs
in NSW sexual health clinics if you are a gay man.
For more information, look at our directory
at the end of this book.
Know Your Status
MODEL: JOSé. Image by SAM LIM. UNDERWEAR: 2EROS
MODEL: KEVIN & PETER. Image by SAM LIM. SWIMWEAR: 2EROS
CHRISTOPHER DYAN
I was born in Malaysia. My parents are both I wanted to make a show that I grew up in a small town called Ipoh in Malaysia
Malaysian-born Chinese also. My mother was any gay person could relate to. and moved to Sydney when I was 19 to pursue
born in a small village and my father was born my music career.
in Ipoh. My family moved to Melbourne in The series has won the award for Best LGBT Film
1989 when I was 3 years old. Unfortunately, at the New Media Film Festival San Francisco Since then I’ve released a 4 track EP, completed
I do not speak any other languages but English. Bay Area 2011. It was also a finalist in the an Australian tour last year and recently released
ALSO Foundation’s ‘Take Care Out There my debut single and music video.
I consider myself Chinese Australian. Film Festival’ in Melbourne’s Midsumma
When people ask where I am from, festival this year. I have always been quite musical. I started
I answer, “I was born in Malaysia. “ playing the piano and violin when I was 7 and
Overseas, I answer “Australia.” I moved to Sydney to obtain a role in the film since I moved to Sydney I fell in love with indie-
industry. I currently work for a company pop and electronic music. That’s how I got into
Growing up here, I have been blessed to that bonds film and television shows. I have writing and recording my first EP.
experience both Eastern and Western cultures. also started my own independent production
Every year my family celebrates Chinese company, ‘Kameo Media’. I’m a proud Asian hipster who is not afraid
New Year, and by attending schools in
of being seen out and outrageous in public
Australia I experienced Christmas and Easter. I want to show my parents that I don’t need with a bottle of Tequila.
to have a boring and stable job to be successful.
My parents always wanted me to finish
I think the world would be a better
high school, go to uni, get a stable job, I can lead a fulfilled life and succeed
make money and work till the day I die.
place if we stop over-analysing things
by following my dreams. and just have fun with the things we do.
I know my parents mean well,
but I grew up in a generation where
we were encouraged to try new things.
To do what we love.
They came from a generation where you needed
a good job to live. After I graduated high school
I wanted to study media, while my parents wanted
me to do a business degree. So I compromised.
I did a business arts degree and majored in
Marketing and Media.
I have always been interested in films. Like most
children I grew up in front of the television.
But what I found fascinating were the stories.
I love a strong narrative, being able to tell the
same story in a different and unique way.
That’s what filmmakers do. The first thing that
got me any recognition in the media world was
releasing my web series “Friends and Benefits”.
This 21-part web series tells the story a young
gay man named Ben who lives in Melbourne
and goes online dating looking for love.
Image by EDMUND EDWARDS
Image by EDMUND EDWARDS

22. GAM, Alert by Shinen Wong
I have been talking a lot with White people speaks of the Double Consciousness of being black through the values of the “straight” world; One that sees the potential of union between
This Double Consciousness Also: I am an Asian man as Other Than Australian, So I am bitter, Yes
And I need to decolonise myself and American, “Hetero-centric” values: I have been inculcated with This Male and Male
is both a blessing as well as the eternal curse And an Australian citizen, in an Australian society And being uncertain, therefore As medicine...
To write about my experience of being A “sense of always looking at one-self Seeing the world through a lens riddled with ideas of Masculine and Masculine
of never being able to truly represent myself in a way that sees me as of what right I have to be here, I do not carry with me any false humility, No...
A Gay Asian man through the eyes of others, Male and Female Yang and Yang
that will ever come close to a mainstream International student; Though rights be so granted by powerful abstractions I have known strength and power and privilege
Without reflecting all of myself Of measuring one’s soul by the tape of a world that Masculine and Feminine
understanding of Authenticity. Eternal immigrant; Such as nation-state or local jurisdiction... and love and acceptance and equality and respect
In their eyes. looks on in amused contempt and pity.” Yin and Yang Or that there is the inherent “Both-ness” within myself
I have only this Dance between lenses… No matter my ancestry nor my descendants… The power and freedom to get jobs and retain them and True humility.
In heterosexual union… That I can be Masculine and Feminine
I inhabit multiple worlds without fear of deportation
This is “Double Consciousness”… As a gay man, But I also have the unique consciousness Mummy’s boy and Daddy’s girl
From business boardroom to public toilet While that may change yet, and has indeed changed While occasionally wondering if We may continue to struggle for awhile yet..
W. E. B. Du Bois, I have the Double Consciousness of knowing and of my own homosexual development... Muscle Stud and Drag Queen...
Family gathering to sex club for so many Asian communities in Australia before I will be seen truly as Me Fingers crossed; I forge ahead
An African American writer and philosopher understanding and being able to see the world
And all the way, I bring with me me and since, And not interchangeable by name with some other until this Truth is easily uncoverable again by All of us
the Fear and the Triumph There is this Double Consciousness Asian colleague. For all the fog of a history
Of being so split. Of seeing the world as an Australian, That is still being written.
yet being seen by other Australians
Image by Simon le. UNDERWEAR BY MARCUSE.
MODELS: KIRK, KIM & KIEN. Image by Simon le
On sexual racism
MODEL (L-R):KIEN, BONY, KIRK, TIM, LEO, KARL (JAROON), REI, PETER. ImageS by SIMON LE. UNDERWEAR & SWIMWEAR: MARCUSE.
“No Asians please”
or
“Racist, seeks same”

23. 15. SEEK FEEDBACK
Test your ideas.
Listen to your followers.
Be open to their insights.

24. 15 WAYS
TO THINK mischief
1. Juxtapose Things 9. See the big picture
2. Personalise 10. Embrace new media
3. Find the human truth 11. Chop the problem up
4. Don’t take your cause too seriously 12. Use the 5 senses
5. LOOK IN UNEXPECTED PLACES 13. Put yourself in other shoes
6. Bring your cause to life 14. See positives
7. Make a symbol 15. SEEK feedback
8. Challenge the rules

25. WANT TO MAKE
SOME SERIOUS
mischief
TOGETHER?

26. CHAT WITH the MISCHIEF CREW
CApTAIN KEVIN O’MAYHEM MADAME ZARA DE’bauchery
kevin@coalitionofmischief.com zara@coalitionofmischief.com

27. About us
Coalition of Mischief communicates ideas that revolutionise change.
We offer communication strategies for social, humanitarian, cultural and
environmental causes. Through community engagement campaigns,
Coalition of Mischief achieves fundraising and communication goals by
adopting alternative as well as traditional methods We help not-for-profits
and socially aware organisations achieve their social and financial objectives.
ACKNOWLEDGEMENT
Cosmetic Testing No Tankers Egg Machine
Credits: Animal Liberation Credits: The Dogwood Initiative Credits: NOAH, Germany
& Rethink Communications
Pauline Pantsdown Tails For Whales
Credits: Simon Hunt Burma Installation Credits: Republic of Everyone
Credits: Human Rights Watch & IFAW
Save The Children & JWT, New York
Credits: DDB, Sydney Mystery Package
Shared experience of absurdity Credits: Royal National Lifeboat
A-MEN Credits: Carlie Todd & Proximity (London)
Credits: ACON NSW & Improv Everywhere
Tan Hong Ming
Big Apple Self Promotion Trillion Dollar Campaign Credits: Leo Burnett (Malaysia)
Credits: Javier David Credits: TBWA South Africa & Petronas Malaysia
& The Zimbabwean
Spread the TedX Anti-Smoking
Credits: TEDX & Ogilvy Buenos Aires United Breaks Guitars Credits: Ogilvy & Mather Bangkok
Credits: Dave Carroll & Thai Health Promotion Foundation