Presentation given at a Charleston Grants Professional workshops. Highlights different tools available to help people develop a web presence.

1. The importance of a web presence.
Tina Arnoldi
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
tina@palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
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2. AGENDA
• You need a web site • Online giving
• Social media • Mobile
• Channels • Google Alerts
• Privacy
• Google Analytics
• Blogging
• Google AdWords
• Eventbrite
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3. You need a web site
• It doesn’t have to be expensive.
• Buy your name now.
• Make sure you own it.
• Forward it to Facebook short-term.
• WordPress as an option.
• Weebly?
• Free hosting with Dream Host.
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4. Social Media
• If you can only do one channel, use Facebook.
• 800 million people
• Events
• Viral
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5. Other channels
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6. Privacy
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7. Blogging
• Free
• Have a reason
• Start slow
• Comment on others
• Guest authors
Shameless promotion  http://blog.tinaarnoldi.com
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8. Eventbrite
• Free
• Public
• Searchable
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9. Online giving
• Make it an option for your donors.
• Don’t make it hard! (ex. Registration)
• Read the fine print.
• Rates vary
• 2.9%
• 2.2% plus 30 cents
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10. Mobile
• Pay attention
• Optimized web site
• Resources
• http://www.mgivefoundation.org/
• $500k+, $500/month
• http://mobipledge.com/
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11. Google Alerts
• What are people saying about…
• Your nonprofit
• Your issues
• You!
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12. E-newsletter
• Don’t assume everyone wants it.
• Have a way to unsubscribe.
• Are people reading it? (html/text)
• Do they click your links? (Google Analytics)
• Vary your subject lines.
• Have a (fairly) consistent schedule.
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13. Google Analytics
Is anyone visiting your web-site?
If so, what are they doing while they are there?
How did they find you?
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14. Start with your questions
• Are people clicking links in my e-mail newsletters?
• Are there referral partners I can cultivate?
• Are people bouncing on a key page?
• Is my AdWords campaign driving useful traffic?
• Why do I even have a website?
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15. Google Analytics - Home Page
Dashboard
• Info at a glance
• Keep in context
• Can customize
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16. Google Analytics - Standard Reporting
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17. Google AdWords for Nonprofits
• Target location
• $1.00 max bid
• “Long tail” keywords
• Daily budget of $329
• Must actively manage
• Can take 5 months for approval
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18. AdWords connects to Analytics
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19. Volunteer Resources
The Analysis Exchange
www.webanalyticsdemystified.com
Media Cause
www.mediacause.org
Palmetto Technology Hub
www.palmettotechnology.org
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20. You need to be online….
Tina Arnoldi
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
tina@palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
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