1. Tips & Traps
in Social Media Marketing
Presenter – Chris Kenney

2. Introductions
Chris Kenney
• Principal, Coco Design
• Singer & Bass player, 4 Bands
• 583 sites on the Internet when
I built my first website
• Internet marketing strategist
• Not an “expert”
Tips & Traps in Social Media Marketing Chris Kenney © 2011 2

3. Tips-n-Traps to expect today
• Facebook T N T
• Twitter T N T
• LinkedIn T N T
• YouTube T N T
Tips & Traps in Social Media Marketing Chris Kenney © 2011 3

4. Social media strategy
Mapping
• Traditional and social web
lines are blending…
and this is just the beginning LinkedIn
Content Blogs /
Wikis
PR /
• Strategy…have one! Forums
News
Write it down
S
Web Social
• Part of your overall Workflow M Facebook
communication / Site Media
marketing plan M
Search Twitter
• Establish
– SM policy Analytics
Ratings
– Voices
– Message YouTube
– Frequency Bookmarks
– Etc.
Tips & Traps in Social Media Marketing Chris Kenney © 2011 4

5. Social media mantra
• Control is an illusion
– Power to the public, THEY are in control
– Control freaks are left behind
– Learn to let go… yeah, tell that to the lawyers
• It is all about engagement
– It’s not about you, it’s about us
– It’s about connections, relationships
– It’s about communicating with, not at
Tips & Traps in Social Media Marketing Chris Kenney © 2011 5

6. Facebook
• Set up a Fan Page - ask for article.
• Tip  Do not use a personal profile
for an organization
• Great communication channel
• Naming trap  You only get one chance for
both the page title and the vanity URL
• Naming Tip  You need 25 fans (likes) to
get a vanity URL - Facebook.com/username/
• Facebook is a cocktail party, don’t push
• Become a resource for your fans
• Promote events
Tips & Traps in Social Media Marketing Chris Kenney © 2011 6

7. Facebook
Tip  Do not use a personal profile
for an organization
• Trap  Created 4 profiles
• Trap  Set up band as profile
• If you get a request from a business
to be their friend they are in violation
of the terms of use
Tips & Traps in Social Media Marketing Chris Kenney © 2011 6

8. Facebook naming traps
Vanity URL
Page Title
Caps
Tips & Traps in Social Media Marketing Chris Kenney © 2011 7

9. Facebook promoting page
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10. Facebook
• Fan Page Report

11. Facebook
• Fan Page Report

12. Twitter
• Great PR channel
if used properly
• Opportunity to engage
• Monitor brand mentions
• Control – learn to let go
• Tip  80/20 rule
• Be innovative
Tips & Traps in Social Media Marketing Chris Kenney © 2011 8

13. Twitter
• Christi McNeill is nuts
about Southwest Air! 1m
• Monitor brand mentions
• Twitter only promotions
• Tip  80/20 rule
• Two events on twitter
•Kevin Smith - 1.7
•Plane in the Hudson
Tips & Traps in Social Media Marketing Chris Kenney © 2011 8

14. Twitter
View Mentions & Saved Search Quickly
Tips & Traps in Social Media Marketing Chris Kenney © 2011 8

15. LinkedIn
• JUST DO IT!
• Professional networking vs. social networking
• Twitter and blog feeds
• Tip  Great incoming link opportunities for SEO
to your website, blog & YouTube channel
• Tip  Answer Questions
Tips & Traps in Social Media Marketing Chris Kenney © 2011 9

16. LinkedIn link juice
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17. LinkedIn - Six degrees
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18. LinkedIn - Questions & Answers
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19. YouTube
• Excellent way to drive traffic
• Tip  Front weight your title &
description with keywords
• Tip  Strong call to action in video description
• Tip  Add keyword tags
• Tip  Link back to your website
Tips & Traps in Social Media Marketing Chris Kenney © 2011 11

20. YouTube
• Haulers crashed our
server
• 100 requests per sec
• 176,000 subscribers at
the time
Tips & Traps in Social Media Marketing Chris Kenney © 2011 11

21. Maps & Ratings
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22. Maps help with SEO
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23. Slideshare (bonus)
• World's largest
community for
sharing presentations
• Business media site for sharing presentations,
documents and pdfs
• Think of it as YouTube for presentations
• http://Slideshare.net / CocoDesign
Tips & Traps in Social Media Marketing Chris Kenney © 2011 14

24. Thank you… thankyouverymuch
LinkedIn.com / in / WebJunkie
SlideShare.net / CocoDesign
http://ChrisKenney.net
Twitter.com / chriskenney
chrisk@cocodesign.com
Tips & Traps in Social Media Marketing Chris Kenney © 2011 15