Every industry has its Achilles heel and for eCommerce that pain point is cart abandonment. Although the cart abandonment average is at 69%, there are solutions to combating this problem. Here at Codal, we know all about shopping cart abandonment solutions.

1. goHow To Eliminate eCommerce Cart Abandonment On
Mobile
By Lia Bischoff, ​Codal Inc
______________________________________________________
Every industry has its Achilles heel and for eCommerce that pain point is cart
abandonment. Although the cart abandonment average is at ​69%​, there are solutions to
combating this problem. Here at Codal, we know all about ​shopping cart abandonment
solutions​.
And while cart abandonment
happens on all platforms
(i.e. web, tablet, etc.), it
happens more on mobile,
specifically at a rate of ​81%​.
Whether customers are
shopping on ​apps​ like
Instagram​, or shopping on
their phones within a web
browser, specific attention
must be given to various
aspects of the mobile
experience​ as to eliminate cart abandonment.
Below are some elements to pay attention to when addressing mobile cart
abandonment, as well as their corresponding solutions, courtesy of ​Codal​, an
eCommerce​ ​mobile​ ​app development​ company!
“Save” Feature
Call it a “wishlist”, a “bookmark,” whatever! Mobile eCommerce demands a feature that
allows users to save the items they wish to buy. Although a great bulk of eCommerce
occurs on mobile, many users, while they start on mobile, complete their transactions
elsewhere.

2. Many users are deterred by
the small screens when
participating in final stages of
mobile transactions. By
providing a feature where
customers can save their
items and pick up where they
left off with the purchase,
you’re accommodating user
needs, as well as securing
sales.
Source
Design User Friendly
Text Fields
Given the size of a mobile screen, the importance of ​text fields​ is paramount. They can
make or break your mobile eCommerce, so much so that they may be the catalyst for
shopping cart abandonment if not designed and developed well.
Users get confused
easily and lose their
patience even quicker.
Be sure to use simple
and concise language.
No ambiguous wording
and avoid being at all
verbose.
Given users desires for
immediacy, implement
automation for text fields.
First name, last name,
email address, phone
number, city, state, zip
code, etc. can all be
accommodated via

3. autofilling text fields, which make things faster and easier for users. And thus makes
them more inclined to complete purchases.
Source
Guest Checkout
Don’t force users to create an account, especially on mobile. Allow users to checkout as
a guest. ​1 in 4​ customers choose to
leave an eCommerce transaction rather
than make an account.
While having users create an account
may enhance your SEO, it's not worth
losing sales in order to do so. Your
customers want ease and efficiency.
Don’t elongate the checkout process for
them with the need to create an account.
Keep guest checkout forms brief.
Source
Conclusion
The above best practices are crucial when designing and developing a mobile platform
that doesn’t facilitate shopping cart abandonment. It’s important to keep in mind that
these best practices the byproduct of the needs and wants of users. If you’re wanting to
uncover the needs and wants of your customers ​contact​ ​Codal​, a leader in ​user
experience research services​. And based off those findings, consider working with an
eCommerce website ​design​ and ​development​ company, like ​Codal​!