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Improving Your Mobile Checkout Process

In upcoming days and months, it is time to start thinking about the holiday rush of shoppers. Although halloween hasn’t even hit, and it is only a few days into September, it’s time to start optimizing your website for the holiday season.

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Improving Your Mobile Checkout Process

  1. 1. Improving​ ​Your​ ​Mobile​ ​Checkout​ ​Process By​ ​Jenna​ ​Erickson,​ ​​Codal​ ​Inc ___________________________________________________________________ In​ ​upcoming​ ​days​ ​and​ ​months,​ ​it​ ​is​ ​time​ ​to​ ​start​ ​thinking​ ​about​ ​the​ ​​holiday​ ​rush​ ​of shoppers​.​ ​Although​ ​halloween​ ​hasn’t​ ​even​ ​hit,​ ​and​ ​it​ ​is​ ​only​ ​a​ ​few​ ​days​ ​into September,​ ​it’s​ ​time​ ​to​ ​start​ ​optimizing​ ​your​ ​website​ ​for​ ​the​ ​holiday​ ​season. Optimizing​ ​and​ ​improving​ ​your​ ​mobile​ ​checkout​ ​process​ ​is​ ​a​ ​great​ ​way​ ​to​ ​start.​ ​It is​ ​said​ ​that​ ​​54%​ ​of​ ​emails​ ​are​ ​opened​​ ​on​ ​a​ ​mobile​ ​device.​ ​This​ ​means​ ​that​ ​if you’re​ ​sending​ ​email​ ​campaigns​ ​for​ ​your​ ​​eCommerce​ ​business​,​ ​not​ ​only​ ​the email,​ ​but​ ​your​ ​website,​ ​and​ ​even​ ​checkout​ ​process​ ​has​ ​to​ ​work​ ​perfectly​ ​on mobile. Reduce​ ​the​ ​Number​ ​of​ ​Fields Your​ ​form​ ​should​ ​include​ ​the​ ​bare​ ​essentials​ ​of​ ​questions​ ​and​ ​fields​ ​to​ ​fill​ ​out. While​ ​a​ ​question​ ​like​ ​“Where​ ​did​ ​you​ ​hear​ ​about​ ​us?”​ ​might​ ​help​ ​the​ ​vendor tremendously,​ ​you​ ​could​ ​lose​ ​customers​ ​if​ ​the​ ​form​ ​appears​ ​to​ ​be​ ​too​ ​long​ ​to​ ​fill out.​ ​​UX​ ​and​ ​UI​ ​research​​ ​will​ ​show​ ​that​ ​shorter​ ​forms​ ​will​ ​equal​ ​more​ ​conversions, especially​ ​when​ ​talking​ ​about​ ​mobile! During​ ​the​ ​holiday​ ​season,​ ​users​ ​are​ ​making​ ​very​ ​frequent​ ​purchases,​ ​on​ ​many different​ ​websites.​ ​Customers​ ​should​ ​be​ ​given​ ​the​ ​option​ ​to​ ​checkout​ ​as​ ​a​ ​guest for​ ​this​ ​very​ ​reason.​ ​How​ ​many​ ​accounts​ ​are​ ​they​ ​going​ ​to​ ​make​ ​in​ ​such​ ​a​ ​short amount​ ​of​ ​time? Put​ ​simply,​ ​a​ ​user​ ​is​ ​much​ ​less​ ​likely​ ​to​ ​go​ ​through​ ​the​ ​process​ ​of​ ​purchase​ ​if​ ​they have​ ​to​​ ​create​ ​an​ ​account.​ ​Most​ ​​mobile​ ​app​ ​design​ ​companies​​ ​will​ ​also​ ​make​ ​this suggestion​ ​to​ ​their​ ​clients.
  2. 2. (Image​ ​Source) Show​ ​Progress​ ​of​ ​Checkout Users​ ​will​ ​be​ ​much​ ​happier​ ​knowing​ ​how​ ​many​ ​steps​ ​they​ ​have​ ​to​ ​take​ ​to complete​ ​a​ ​purchase.​ ​A​ ​simple​ ​visual​ ​design​ ​to​ ​show​ ​how​ ​many​ ​steps​ ​are​ ​left, keep​ ​the​ ​user​ ​informed.​ ​Any​ ​individual​ ​or​ ​company​ ​that​ ​offers​ ​​UI​ ​design​ ​services can​ ​help​ ​craft​ ​a​ ​beautiful​ ​design​ ​that​ ​not​ ​only​ ​is​ ​visually​ ​appealing,​ ​but​ ​will​ ​be​ ​very informative​ ​for​ ​your​ ​customer. (Source)
  3. 3. Take​ ​Advantage​ ​of​ ​Third​ ​Party​ ​Services PayPal,​ ​Amazon,​ ​Apple​ ​+​ ​Google​ ​Wallet​ ​should​ ​be​ ​your​ ​best​ ​friends.​ ​Why​ ​would you​ ​force​ ​your​ ​users​ ​to​ ​pull​ ​out​ ​their​ ​physical​ ​wallets,​ ​and​ ​type​ ​in​ ​their​ ​credit​ ​card number​ ​when​ ​they​ ​don’t​ ​have​ ​to? When​ ​a​ ​customer​ ​utilizes​ ​one​ ​of​ ​these​ ​services,​ ​their​ ​information​ ​is​ ​typically auto-populated,​ ​making​ ​the​ ​checkout​ ​process​ ​as​ ​easy​ ​as​ ​it​ ​possibly​ ​can​ ​be.​ ​Not only​ ​is​ ​it​ ​easy,​ ​but​ ​these​ ​platforms​ ​are​ ​extremely​ ​trusted​ ​by​ ​customers. While​ ​these​ ​types​ ​of​ ​integrations​ ​may​ ​seem​ ​like​ ​they​ ​could​ ​be​ ​difficult,​ ​it​ ​would be​ ​a​ ​piece​ ​of​ ​cake​ ​for​ ​any​ ​​mobile​ ​app​ ​design​ ​and​ ​development​ ​company​. Chicago​ ​Digital​ ​Agency UX​ ​+​ ​UI​ ​Design​ ​|​ ​Software​ ​Engineering