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In upcoming days and months, it is time to start thinking about the holiday rush of shoppers. Although halloween hasn’t even hit, and it is only a few days into September, it’s time to start optimizing your website for the holiday season.
Improving Your Mobile Checkout Process
By Jenna Erickson, Codal Inc
In upcoming days and months, it is time to start thinking about the holiday rush of
shoppers. Although halloween hasn’t even hit, and it is only a few days into
September, it’s time to start optimizing your website for the holiday season.
Optimizing and improving your mobile checkout process is a great way to start. It
is said that 54% of emails are opened on a mobile device. This means that if
you’re sending email campaigns for your eCommerce business, not only the
email, but your website, and even checkout process has to work perfectly on
Reduce the Number of Fields
Your form should include the bare essentials of questions and fields to fill out.
While a question like “Where did you hear about us?” might help the vendor
tremendously, you could lose customers if the form appears to be too long to fill
out. UX and UI research will show that shorter forms will equal more conversions,
especially when talking about mobile!
During the holiday season, users are making very frequent purchases, on many
different websites. Customers should be given the option to checkout as a guest
for this very reason. How many accounts are they going to make in such a short
amount of time?
Put simply, a user is much less likely to go through the process of purchase if they
have to create an account. Most mobile app design companies will also make this
suggestion to their clients.
Show Progress of Checkout
Users will be much happier knowing how many steps they have to take to
complete a purchase. A simple visual design to show how many steps are left,
keep the user informed. Any individual or company that offers UI design services
can help craft a beautiful design that not only is visually appealing, but will be very
informative for your customer.
Take Advantage of Third Party Services
PayPal, Amazon, Apple + Google Wallet should be your best friends. Why would
you force your users to pull out their physical wallets, and type in their credit card
number when they don’t have to?
When a customer utilizes one of these services, their information is typically
auto-populated, making the checkout process as easy as it possibly can be. Not
only is it easy, but these platforms are extremely trusted by customers.
While these types of integrations may seem like they could be difficult, it would
be a piece of cake for any mobile app design and development company.
Chicago Digital Agency
UX + UI Design | Software Engineering