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The Importance of mCommerce Within eCommerce

Commerce is slowly moving from brick and mortar stores, to online and mobile. According to BigCommerce, 67% of millennials and 56% of generation X, prefer to purchase products online, rather than going into a store to shop. In order to stay on top of industry trends in this age, you must have eCommerce, and mCommerce incorporated into your business.

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The Importance of mCommerce Within eCommerce

  1. 1. The​ ​Importance​ ​of​ ​mCommerce​ ​Within​ ​eCommerce Commerce​ ​is​ ​slowly​ ​moving​ ​from​ ​brick​ ​and​ ​mortar​ ​stores,​ ​to​ ​online​ ​and mobile.​ ​According​ ​to​ ​BigCommerce,​ ​67%​ ​of​ ​millennials​ ​and​ ​56%​ ​of​ ​generation X,​ ​prefer​ ​to​ ​purchase​ ​products​ ​online,​ ​rather​ ​than​ ​going​ ​into​ ​a​ ​store​ ​to​ ​shop.​ ​In order​ ​to​ ​stay​ ​on​ ​top​ ​of​ ​industry​ ​trends​ ​in​ ​this​ ​age,​ ​you​ ​must​ ​have​ ​eCommerce, and​ ​mCommerce​ ​incorporated​ ​into​ ​your​ ​business. eCommerce​ ​includes​ ​all​ ​forms​ ​of​ ​doing​ ​business​ ​through​ ​the​ ​online​ ​exchange of​ ​data,​ ​where​ ​mCommerce​ ​is​ ​the​ ​trading​ ​of​ ​products​ ​through​ ​mobile,​ ​or wireless,​ ​handheld​ ​devices,​ ​like​ ​a​ ​mobile​ ​phone​ ​or​ ​tablet,​ ​using​ ​a​ ​mobile​ ​app. While​ ​these​ ​two​ ​are​ ​different,​ ​neither​ ​should​ ​be​ ​prioritized​ ​over​ ​the​ ​other. Internet​ ​Usage One​ ​main​ ​difference​ ​between​ ​the​ ​two,​ ​is​ ​that​ ​eCommerce​ ​will​ ​always​ ​require using​ ​an​ ​Internet​ ​connection.​ ​Without​ ​WiFi,​ ​or​ ​an​ ​Internet​ ​connection​ ​in general,​ ​a​ ​user​ ​cannot​ ​purchase​ ​products​ ​from​ ​your​ ​website.
  2. 2. On​ ​the​ ​other​ ​hand,​ ​if​ ​a​ ​user​ ​has​ ​your​ ​app​ ​downloaded​ ​to​ ​their​ ​phone,​ ​they​ ​can make​ ​a​ ​purchase​ ​anywhere,​ ​anytime,​ ​whether​ ​the​ ​user​ ​is​ ​connected​ ​to​ ​the WiFi​ ​or​ ​not.​ ​This​ ​is​ ​why​ ​working​ ​with​ ​an​ ​​eCommerce​ ​mobile​ ​app​ ​development company​​ ​can​ ​be​ ​beneficial​ ​for​ ​your​ ​business. The​ ​Experience In​ ​order​ ​to​ ​grow​ ​your​ ​business,​ ​you​ ​need​ ​to​ ​ensure​ ​that​ ​you​ ​have​ ​a​ ​positive experience,​ ​across​ ​all​ ​platforms​ ​and​ ​aspects​ ​of​ ​your​ ​business.​ ​If​ ​a​ ​user​ ​looks for​ ​your​ ​app​ ​in​ ​the​ ​app​ ​store,​ ​and​ ​it​ ​isn’t​ ​there,​ ​you’re​ ​probably​ ​losing​ ​out​ ​on​ ​a sale​ ​that​ ​your​ ​business​ ​​could​ ​have​​ ​gained.​ ​Keeping​ ​a​ ​positive​ ​experience within​ ​every​ ​aspect​ ​of​ ​your​ ​business​ ​is​ ​more​ ​than​ ​important;​ ​you​ ​have​ ​to​ ​keep your​ ​customers​ ​happy. In​ ​order​ ​to​ ​keep​ ​a​ ​solid​ ​experience​ ​for​ ​your​ ​customers,​ ​having​ ​a​ ​stellar​ ​design is​ ​also​ ​very​ ​important.​ ​If​ ​you​ ​don’t​ ​work​ ​with​ ​an​ ​​eCommerce​ ​website​ ​design company​,​ ​you​ ​probably​ ​should​ ​consider​ ​hiring​ ​one​ ​to​ ​make​ ​sure​ ​that​ ​your web​ ​design​ ​(and​ ​mobile!)​ ​stay​ ​consistent​ ​with​ ​your​ ​brand,​ ​and​ ​that​ ​your website​ ​or​ ​app​ ​look​ ​like​ ​a​ ​trustable​ ​place​ ​to​ ​make​ ​a​ ​purchase. Mobile​ ​Usage In​ ​a​ ​study​ ​done​ ​by​ ​BigCommerce,​ ​​20%​ ​of​ ​American​ ​shoppers​​ ​have​ ​made​ ​a purchase​ ​from​ ​their​ ​mobile​ ​phone​ ​while​ ​they​ ​are​ ​in​ ​the​ ​car,​ ​or​ ​in​ ​the
  3. 3. bathroom.​ ​People​ ​are​ ​truly​ ​making​ ​purchases​ ​from​ ​everywhere​ ​and anywhere,​ ​which​ ​is​ ​why​ ​it​ ​is​ ​so​ ​important​ ​to​ ​have​ ​a​ ​mobile​ ​presence​ ​if​ ​you’re a​ ​retailer​ ​or​ ​merchant. If​ ​people​ ​are​ ​making​ ​purchases​ ​from​ ​the​ ​bathroom,​ ​than​ ​I​ ​have​ ​no​ ​doubt​ ​that users​ ​are​ ​browsing​ ​their​ ​retail​ ​apps​ ​while​ ​they​ ​wait​ ​in​ ​line,​ ​are​ ​on​ ​their​ ​lunch break,​ ​at​ ​work,​ ​etc.​ ​As​ ​one​ ​of​ ​the​ ​leading​ ​​mobile​ ​app​ ​development​ ​agencies​ ​in Chicago​,​ ​we​ ​understand​ ​and​ ​see​ ​the​ ​importance​ ​of​ ​mobile.​ ​Mobile​ ​usage​ ​has increased​ ​tremendously​ ​over​ ​the​ ​past​ ​few​ ​years,​ ​and​ ​that​ ​number​ ​will​ ​only continue​ ​to​ ​skyrocket​ ​for​ ​the​ ​years​ ​to​ ​come! TechCrunch​ ​reported​​ ​that​ ​users​ ​are​ ​using​ ​over​ ​30​ ​apps​ ​per​ ​month,​ ​whereas just​ ​a​ ​few​ ​years​ ​ago,​ ​that​ ​number​ ​was​ ​around​ ​26.​ ​As​ ​more​ ​and​ ​more​ ​mobile app​ ​design​ ​companies​ ​launch​ ​useful​ ​app’s​ ​into​ ​the​ ​iOS​ ​and​ ​Android​ ​stores,​ ​the more​ ​people​ ​will​ ​continue​ ​using​ ​apps​ ​that​ ​either​ ​help​ ​them​ ​in​ ​their​ ​day-to-day life,​ ​or​ ​that​ ​they​ ​simply​ ​find​ ​enjoyable​ ​(like​ ​PokemonGo!). So​ ​What? So,​ ​if​ ​you​ ​have​ ​an​ ​online​ ​store​ ​and​ ​have​ ​customers​ ​that​ ​continue​ ​to​ ​make purchases​ ​from​ ​you,​ ​than​ ​you​ ​are,​ ​no​ ​doubt,​ ​in​ ​need​ ​of​ ​a​ ​mobile​ ​application. Consider​ ​getting​ ​into​ ​contact​ ​with​ ​an​ ​expert​ ​​eCommerce​ ​website​ ​design​ ​and development​ ​agency​​ ​to​ ​help​ ​you​ ​out!