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Commerce is slowly moving from brick and mortar stores, to online and mobile. According to BigCommerce, 67% of millennials and 56% of generation X, prefer to purchase products online, rather than going into a store to shop. In order to stay on top of industry trends in this age, you must have eCommerce, and mCommerce incorporated into your business.
The Importance of mCommerce Within eCommerce
Commerce is slowly moving from brick and mortar stores, to online and
mobile. According to BigCommerce, 67% of millennials and 56% of generation
X, prefer to purchase products online, rather than going into a store to shop. In
order to stay on top of industry trends in this age, you must have eCommerce,
and mCommerce incorporated into your business.
eCommerce includes all forms of doing business through the online exchange
of data, where mCommerce is the trading of products through mobile, or
wireless, handheld devices, like a mobile phone or tablet, using a mobile app.
While these two are different, neither should be prioritized over the other.
One main difference between the two, is that eCommerce will always require
using an Internet connection. Without WiFi, or an Internet connection in
general, a user cannot purchase products from your website.
On the other hand, if a user has your app downloaded to their phone, they can
make a purchase anywhere, anytime, whether the user is connected to the
WiFi or not. This is why working with an eCommerce mobile app development
company can be beneficial for your business.
In order to grow your business, you need to ensure that you have a positive
experience, across all platforms and aspects of your business. If a user looks
for your app in the app store, and it isn’t there, you’re probably losing out on a
sale that your business could have gained. Keeping a positive experience
within every aspect of your business is more than important; you have to keep
your customers happy.
In order to keep a solid experience for your customers, having a stellar design
is also very important. If you don’t work with an eCommerce website design
company, you probably should consider hiring one to make sure that your
web design (and mobile!) stay consistent with your brand, and that your
website or app look like a trustable place to make a purchase.
In a study done by BigCommerce, 20% of American shoppers have made a
purchase from their mobile phone while they are in the car, or in the
bathroom. People are truly making purchases from everywhere and
anywhere, which is why it is so important to have a mobile presence if you’re
a retailer or merchant.
If people are making purchases from the bathroom, than I have no doubt that
users are browsing their retail apps while they wait in line, are on their lunch
break, at work, etc. As one of the leading mobile app development agencies in
Chicago, we understand and see the importance of mobile. Mobile usage has
increased tremendously over the past few years, and that number will only
continue to skyrocket for the years to come!
TechCrunch reported that users are using over 30 apps per month, whereas
just a few years ago, that number was around 26. As more and more mobile
app design companies launch useful app’s into the iOS and Android stores, the
more people will continue using apps that either help them in their day-to-day
life, or that they simply find enjoyable (like PokemonGo!).
So, if you have an online store and have customers that continue to make
purchases from you, than you are, no doubt, in need of a mobile application.
Consider getting into contact with an expert eCommerce website design and
development agency to help you out!