A discussion over why email marketing is important, permission marketing, the anatomy of an email, and top tips for email marketing campaigns.

1. You’ve Got Mail:
Email Marketing 101

2. Why is it important?
Email Marketing can
have an ROI of 3800%

3. Who is a
Millennial?The Need for Permission
Obtaining permission is a critical
component in ensuring you have the
best and most effective email list. The
three aspects of permission marketing to
keep in mind:
Anticipated Personal Relevant

4. CAN-SPAM Act of 2003
1. Must be a valid ‘from’ email address
2. Must not include a deceptive header,
subject line or message
3. Must include your valid physical
postal address
4. Must have an opt out option with a
prompt action
5. Must be identified as ‘advertising’

5. Anatomy of an Email
Grab Attention
Build Anticipation
Call To
Action

6. Top 3 Tips For
Email Marketing

7. 1. Use Buttons
You’ve Got Mail

8. 2. Create an Exclusive Club
Making the user think that a
particular deal or offer is just for
them will help persuade them to
read the email and offer included.

9. 3. Leverage the
Zeigarnick Effect
This is the uncomforable feeling
you get when things are left
unfinished. Creating an email
initiating this feeling will result in
more action.

10. Conclusion
Email marketing is still one of the
most effective ways to reach a
targeted audience. With that reach
and also being able to provide a
direct path to purchase, one that is
trackable and measurable, it is an
opportunity not to overlook.

11. Codal, Inc is an experienced development
firm with great expectations that are
regularly met. We’re all about solutions
and our business culture revolves around
this. We also preach a culture of steady,
managed, and intelligent growth through
business; this culture is not just a method
or means, it’s a process by which our
products and services are delivered.