In this presentation featuring CodeBaby eLearning Sales Manager, Elizabeth Miller and CodeBaby’s Creative Manager, Erin Scott, you’ll discover: Why emotional intelligence is a critical component in eLearning How the persona, roles, and responsibilities of characters are important to your training courses How to maximize the engagement of your courses and motivation of the learners

1. Improving Learning Outcomes with
Digital Characters

2. Your Speakers
#CBStudio
Elizabeth Miller:
eLearning Sales Manager
Erin Scott:
Creative Manager
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3. Topics
• A brief look at the research on animated
characters
• The keys to effective character design
• CodeBaby characters in action
• Brief look at how this was created using
CodeBaby Studio
• Q&A
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4. Research
• “The degree of interactivity leads to heightened realism improving the
value of the learning and interaction.”
Byron Reeves, from the Center for the Study of Language and
Information at Stanford University
• “… the mere belief one is interacting with another person leads to
superior learning…” Okita, Bailenson, & Schwartz, Stanford University
• “...well crafted lifelike agents have an exceptionally positive impact on
students...perceived the agents as being very helpful, credible, and
entertaining.”
James C. Lester, et al., The Persona Effect: Affective Impact of Animated
Pedagogical Agents
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5. Benefits of Using Characters
• Interactive characters bring social intelligence
to online learning.
• Simulating a social exchange ... leads to an
increase in memory and trust of information.
• The degree of interactivity leads to
heightened realism improving the value of
the learning and interaction.
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6. Keys to Character Design
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motivation
and engagement
sense of
presence
character
persona
role

7. Character Persona
• Human-like actions and reactions
• Clearly defined role
• Engaging personality
• Credible role model
• Recognizable & relatable
• Facilitate learning
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8. Roles
• Narrator
• Expert Facilitator
• Peer Instructor
• Subject-Matter
Expert
• Co-Learner
• Scenario Actors
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9. Sense of Presence
• Realism
• Identification
• Emotional State
• Storyline
• Social Context
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10. Taco Bell:
Customer Service
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11. Taco Bell
Persona:
• peer trainer who doubles as the
company rep
• empathetic but authoritative
• credible role model
• engaging personality
Sense of Presence:
• company uniform
• located in TB store
• realism in interactions
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12. Impact
• Digital characters engage and
quickly train over 150,000
employees.
• Reduced training costs vs. live
in-store trainers
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14. Grant Thornton
Personas:
• learning facilitator, subject-matter
expert, co-learner
• back-stories
• distinct personalities
Sense of Presence:
• humor creates a heightened emotional
state
• information in a social context
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15. Impact
• Blended method reduces live training
costs and establishes a character-
driven standard for eLearning.
• 18 modules taken by 12,000
participants in 12 languages and
countries.
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16. Telstra:
Social Media Policy
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17. Telstra
Persona:
• company HR spokesperson
• human-like actions and reactions
• facilitates learning
Sense of Presence:
• office setting
• storyline
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18. Impact
• New employees are connected to
the organization, but live training
costs are decreased.
• Employees are base-lined before
they meet with HR personnel.
• Engaging character-mediated
training becomes the norm.
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19. CodeBaby Studio
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20. Questions
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21. eBooK:
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22. Thank You! Please Join Us!
© 2012 CodeBaby.com, Inc. All rights a CB Studio Presentation | 22