Compilation and presentation of research on regional sports networks and SNY competitors for in-game sponsorship in live broadcasts and potential opportunities
Major League Baseball In-Game Sponsorships & SNY Opportunities
1.
2. New York Mets 11
Philadelphia Phillies 1
Attendance: 42,516
Tuesday, July 3rd, 2012
Citi Field
New York Yankees 10
Boston Red Sox 3
Attendance: 49,571
Friday, July 27th, 2012
Yankee Stadium
New York Yankees 10
Boston Red Sox 8
Attendance: 38,066
Friday, July 6th, 2012
Fenway Park
3. SNY YES NESN
Batter X
Blog X
Box Score X
Call to the Bullpen X X X
Donation X
Drive Around The Majors X
Freeze Cam X X X
Game Summary / Recap X X X
Home Run X
In-Game Sponsors X X X
Injury Report X
Inning X
Interview X
Key Matchup X
On-Air Mention X X X
On-Air Programming X X X
Pitching Matchup X
SNY YES NESN
Player of the Game X
Probable Pitchers X X X
Replay X
Scoreboard X X X
Scouting Report X X
Standings X
Start of Game X X X
Starting Defense X X X
Starting Lineup X X X
Starting Pitcher X X X
Statistics X
Strikeouts X
Strike Zone X
Text Poll X
Trivia X X X
Tweet of the Game X
Weather X
Bold – SNY & NESN/YES | Italic – SNY Exclusive | Red – SNY Opportunity
16. Scoreboard spots were sold by inning: company
would be given 4 scoreboard spots for 1 inning
(top, middle, bottom, and end)
13 different car companies had in-game spots:
Cadillac
Chevrolet
Ford
Honda
Hyundai
Kia
Lexus
Lincoln
Mazda
Mercedes-Benz
Nissan
Toyota
Volkswagen
17. Hess (HRs) / CVS (Extra Innings and Saves) Steward Health Care
Acura Ace Ticket (Red Sox) / Lexus (Visitors)
18. 2 spots 2 spots (1 at start of each half-inning)
Before and After each replayAt least 3 spots each for Visitors & Red Sox
19. 3 prominent sponsors with most spots:
Amica Insurance
Sponsored the Pitch Zone (Strike Zone) for
every pitch replay (21 replay spots, 1 full-
screen spot)
Eastern Bank
Sponsors the 5th inning: 2 spots and 2
headlines at the start of the inning, each
batter, full-screen spot before and after every
replay
1 spot in 2nd inning, 1 spot in 7th inning
Southwest Airlines
Sponsors every scoreboard (42 scoreboard
spots)
1 spot at start of game, 1 spot in 9th inning
Sponsored the Starting Defense
21. “Keys” to the
Game – typically
sponsored by car
company
Phillies – WPHL – Nissan Phillies – WPHL - Nissan
Braves – FSSO - Ford
22. Phillies – WPHL – Chevrolet White Sox – CSC – GMC
Yankees – YES – Chevrolet
23. Theming replays by type (defensive play, home run,
base running, etc.), connecting theme to a business
Red Sox – NESN – Home Depot Phillies – WPHL – W.B. Mason
White Sox – CSC – FordCardinals – FSMW – Nissan