Investment & Finance of Sporting Events - New York Knicks Franchise Analysis
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Presentation on the marketing strategies and sponsorship of the NBA's New York Knicks including revenue streams, stadium and team partnerships, and franchise history
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Investment & Finance of Sporting Events - New York Knicks Franchise Analysis
- 3. Seating Capacity (Basketball): 19,033 Suites and Club seating available • All-Inclusive Upscale Dining & Beverages • Pre-Game, Halftime and Post-Game Access • Limited to 100 of the Gardens most Elite Season Subscribers • Dedicated Staff, Concierge Service • Private VIP Arena Entrance • In-Seat Food & Beverage Service • Exclusive Opportunities to Purchase MSG Sports & Entertainment Tickets • Invites to Exclusive Team Events • Dedicated Experience Manager • All-Inclusive Upscale Dining & Non-Alcoholic Beverages • Private Arena Entrance • Pre-Game & Halftime Access • Access to the Madison Concourse • Exclusive Views into the MSG Network Broadcast Studio • In-Seat Food & Beverage Service • Dedicated Experience Manager • Daily Dining Options inspired by MSG Signature Collection • Coca-Cola Freestyle Machine • Touch the Future of Travel Interactive Display
- 4. Undergoing $850 million “Transformation” 10-year, $300 million naming rights to MSG assets w/ Chase
- 5. SEASON TICKETS • The same great seat to every Knicks home game at the Garden • First Consideration to Purchase Playoff Seats • Access to Exclusive Subscriber Events • Team Store and Parking Discounts • Online account management tools Knicks ticketForwarding – via email TicketsNow – Knicks secondary market
- 6. MARQUEE PARTNER - JPMORGAN CHASE • multi-platform, multi-venue, multi-media partnership • new 7th Avenue entrance will become the Chase Square • feature interactive kiosks, new retail locations and a broadcast area • two spectacular new Chase Bridges will be suspended above the floor • The 1879 Club presented by J.P. Morgan SIGNATURE PARTNER - LEXUS • Lexus Madison Suite • custom-built branded vehicle display year-round on the Terrace Level SIGNATURE PARTNER - ANHEUSER-BUSCH • Budweiser Fan Deck located in the upper bowl SIGNATURE PARTNER - THE COCA-COLA COMPANY • exclusive non-alcoholic beverage partner • custom-branded concession stands throughout the building SIGNATURE PARTNER - DELTA AIRLINES • custom Delta-branded spaces at all of Madison Square Garden’s venues • Delta SKY360° Club
- 7. The Club Bar & Grill Located on the 3rd Floor Terrace Level, The Club Bar & Grill is open to all Club Seat holders 2 hours prior to all Knicks and Rangers games at The Garden and will remain open for all ticketed patrons for up to 1 hour after. • Hill Country Barbecue Market • Carnegie Delicatessen Signature Collection Food Offerings • Drew Nieporent’s Daily Burger • Chef Andrew Carmellini’s Sausage Boss • Jeremy Marshall’s Aquagrill opened Lobster Shrimp Roll • Chef Jean-Georges Vongerichten's Simply Chicken
- 9. Player 2012/13 Amare Stoudemire $19,948,799 Carmelo Anthony $19,450,000 Tyson Chandler $13,604,188 Steve Novak $4,054,055 Raymond Felton $4,000,000 Marcus Camby $4,590,338 Jason Kidd $3,090,000 JR Smith $2,806,452 Iman Shumpert $1,680,360 Renaldo Balkman $1,675,000 Kurt Thomas $1,352,181 Rasheed Wallace $1,352,181 Ronnie Brewer $1,069,509 James White $854,389 Pablo Prigioni $473,604 Chris Copeland $473,604 TOTALS: $80,474,660 Unlike Yankee Stadium, Citi Field, the Prudential Center and the Barclays Center, Madison Square Garden is being renovated without state or city subsidies. Although, Madison Square Garden continues to benefit from its longtime property tax exemption. Source: http://www.nytimes.com/2010/05/06/sports/06garden.html?_r=0 The Knicks are now worth, according to Forbes’ valuations, $780 million, a 19 percent jump from last year. The Knicks, who increased ticket prices by 49 percent to help pay for Madison Square Garden’s $850 million renovation, were the NBA’s most profitable team, with operating income of $75 million, Forbes reports. Source: http://aol.sportingnews.com/nba/feed/2012-01/new-york- knicks/story/lakers-overtake-knicks-as-nbas-most-valuable- franchise
- 10. FOOD / MERCH VOUCHERS • Sell food and merchandise vouchers before the game • Leftover voucher cash is earned revenue CITY PACKAGE • Sell tickets in conjunction with hotel, parking, and special arena access WOODSON GOATEEES & SHUMPERT TOPS • Mike Woodson-inspired goatees, Iman Shumpert high-top wigs in the Knicks store for silly merchandise
- 11. Season Conf. Div. W L Pct 2010 11th 3rd 29 53 0.354 2011 6th 2nd 42 40 0.512 2012 7th 2nd 36 30 0.545
- 12. Season Conf. Div. W L Pct 2013 1st 1st 18 5 0.783